---
title: "Miele vs Nespresso: Which is searched more in New Zealand?"
description: "Is Miele or Nespresso more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/miele-vs-nespresso"
publisher: "Brandwave"
---

# Miele vs Nespresso: Which is searched more in New Zealand?

Is Miele or Nespresso more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Miele and Nespresso
- **Competitive set**: Coffee maker brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Miele Share of Search**: 5.7%
- **Nespresso Share of Search**: 37.2%

## Is Miele or Nespresso more popular in search?

- In September 2026, Nespresso had more branded searches than Miele among coffee maker brands in New Zealand. Nespresso had about 18,300 branded searches, while Miele had 2,790. Nespresso made up 37.2% of all coffee maker brand searches we track, and Miele accounted for 5.7%.
- Nespresso was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among coffee maker brands in New Zealand moved from 6.6% to 5.7%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in New Zealand moved from 45.5% to 37.2%, and its estimated monthly branded searches moved from 19.9K to 18.3K.

## Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nespresso was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Breville | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| De'Longhi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Nespresso | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Moccamaster | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Jura | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| OXO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Braun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about coffee maker brands

- Asked ChatGPT "Which coffee maker brand should I buy in New Zealand?": 1. Breville, 2. De'Longhi, 3. Moccamaster, 4. Nespresso
- Asked ChatGPT "What are the best coffee maker brands in New Zealand?": 1. Breville, 2. De'Longhi, 3. Jura, 4. Moccamaster, 5. Nespresso
- Asked ChatGPT "What's the best coffee maker brand in New Zealand for everyday coffee?": 1. Breville, 2. De'Longhi, 3. Nespresso
- Searched Google, AI Overview "drip coffee maker": 1. De'Longhi
- Searched Google, AI Overview "coffee machine nz": 1. Nespresso, 2. De'Longhi, 3. Breville

Not named in any answer: Smeg, Miele, OXO and Braun.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand coffee maker brands in September 2026?

- In September 2026, Nespresso gained share of searches among coffee maker brands in New Zealand, from 34.2% to 37.2%.
- In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%.

## Month by month

| Month | Miele estimated searches | Miele Share of Search | Miele rank | Nespresso estimated searches | Nespresso Share of Search | Nespresso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 6.6% | 5 | 19.9K | 45.5% | 1 |
| Nov 2025 | 4.2K | 8.1% | 5 | 22.7K | 43.8% | 1 |
| Dec 2025 | 2.7K | 5.2% | 5 | 25.1K | 48.1% | 1 |
| Jan 2026 | 2.8K | 6.3% | 5 | 21K | 47.1% | 1 |
| Feb 2026 | 2.9K | 7.8% | 5 | 17.3K | 46.9% | 1 |
| Mar 2026 | 3.3K | 8.2% | 5 | 17.7K | 44.2% | 1 |
| Apr 2026 | 2.9K | 6.5% | 5 | 18.9K | 42.3% | 1 |
| May 2026 | 3.6K | 7.4% | 5 | 21.5K | 44.1% | 1 |
| Jun 2026 | 3.4K | 7.6% | 5 | 18K | 40.4% | 1 |
| Jul 2026 | 2.8K | 5.3% | 5 | 18.4K | 35% | 1 |
| Aug 2026 | 2.8K | 5.1% | 5 | 18.9K | 34.2% | 1 |
| Sep 2026 | 2.8K | 5.7% | 5 | 18.3K | 37.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Miele’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Miele**: Measured on the search terms “miele” and “miele outlet”, summed into one figure.
- **Nespresso**: Measured on the search terms “200 nespresso pods”, “a nespresso machine”, “about nespresso coffee”, “aeroccino 4 nespresso”, “aged sumatra nespresso”, “aguila nespresso 220”, “aguila nespresso machine”, “all nespresso machines”, “arondio nespresso”, “automatic nespresso”, “barista machine nespresso”, “barista nespresso machine”, “bianco delicato nespresso”, “bianco leggero nespresso”, “big nespresso machine”, “biggest nespresso machine”, “breville nespresso”, “breville nespresso machine”, “breville nespresso vertuoplus”, “buy nespresso vertuo”, “café lungo nespresso”, “cappuccino nespresso vertuo”, “caramel cookie nespresso”, “caramelito nespresso”, “ciocattino nespresso”, “cocoa truffle nespresso”, “coffee corner nespresso”, “compact nespresso”, “congo nespresso”, “creatista plus nespresso”, “delonghi nespresso machine”, “design nespresso machine”, “digital nespresso machine”, “dulsao nespresso”, “elvazio nespresso”, “essenza plus nespresso”, “fancy nespresso machine”, “first nespresso machine”, “fortissio lungo nespresso”, “giornio nespresso”, “gran maestria nespresso”, “ice forte nespresso”, “iced forte nespresso”, “infiniment gourmand nespresso”, “integrated nespresso machine”, “jean dujardin nespresso”, “latte pods nespresso”, “lattissima one nespresso”, “le cube nespresso”, “leggero nespresso”, “maestria nespresso”, “miami espresso nespresso”, “miami nespresso”, “momento nespresso”, “momento nespresso machine”, “nespreso”, “nespresso”, “nespresso aeroccino 2”, “nespresso aeroccino plus”, “nespresso aged sumatra”, “nespresso all models”, “nespresso altissio decaffeinato”, “nespresso alto”, “nespresso amaretti”, “nespresso americano machine”, “nespresso arabica”, “nespresso automatic”, “nespresso automatic machine”, “nespresso bianco”, “nespresso bianco delicato”, “nespresso bianco forte”, “nespresso bianco intenso”, “nespresso bianco leggero”, “nespresso bianco piccolo”, “nespresso bundle sale”, “nespresso business solutions”, “nespresso calendar”, “nespresso cappuccino maker”, “nespresso capsule delivery”, “nespresso capsule machine”, “nespresso capsule machines”, “nespresso capsules”, “nespresso capsules machine”, “nespresso capsules originalline”, “nespresso capsules promotion”, “nespresso caramel cookie”, “nespresso caramel macchiato”, “nespresso chrome”, “nespresso citiz”, “nespresso citiz chrome”, “nespresso classic”, “nespresso cocoa truffle”, “nespresso coffee bundle”, “nespresso coffee capsules”, “nespresso coffee espresso”, “nespresso coffee range”, “nespresso compact”, “nespresso congo”, “nespresso creatista”, “nespresso creatista plus”, “nespresso creatista pro”, “nespresso creme brulee”, “nespresso cuban coffee”, “nespresso cube”, “nespresso cyber monday”, “nespresso delonghi”, “nespresso delonghi pixie”, “nespresso design”, “nespresso easy machine”, “nespresso envivo lungo”, “nespresso essenza”, “nespresso ethiopia”, “nespresso evoluo”, “nespresso expert”, “nespresso expert machine”, “nespresso finezzo”, “nespresso for one”, “nespresso forest fruit”, “nespresso fortissio lungo”, “nespresso freddo”, “nespresso freddo delicato”, “nespresso galapagos”, “nespresso gran lungo”, “nespresso gran maestria”, “nespresso ground coffee”, “nespresso hazelino muffin”, “nespresso hotel”, “nespresso hotel machine”, “nespresso ice forte”, “nespresso iced forte”, “nespresso il caffe”, “nespresso indriya”, “nespresso industrial”, “nespresso infiniment gourmand”, “nespresso ispirazione italiana”, “nespresso jean dujardin”, “nespresso latest model”, “nespresso latte machine”, “nespresso lattissima”, “nespresso lattissima one”, “nespresso lattissima plus”, “nespresso le cube”, “nespresso linizio lungo”, “nespresso lungo forte”, “nespresso lungo leggero”, “nespresso macchiato”, “nespresso machine”, “nespresso machine automatic”, “nespresso machine barista”, “nespresso machine basic”, “nespresso machine compact”, “nespresso machine corporate”, “nespresso machine design”, “nespresso machine digital”, “nespresso machine momento”, “nespresso machine options”, “nespresso machine package”, “nespresso machine range”, “nespresso machine ranking”, “nespresso machine recommendations”, “nespresso machine simple”, “nespresso machine upgrade”, “nespresso machine versions”, “nespresso machine vertuo”, “nespresso momento 120”, “nespresso momento 200”, “nespresso momento capsules”, “nespresso momento coffee”, “nespresso momento machine”, “nespresso momento milk”, “nespresso momento pods”, “nespresso nearby”, “nespresso next machine”, “nespresso office pods”, “nespresso one lattissima”, “nespresso one touch”, “nespresso options”, “nespresso organic”, “nespresso over ice”, “nespresso pay monthly”, “nespresso peppermint pinwheel”, “nespresso peru organic”, “nespresso pixie sale”, “nespresso pixie titan”, “nespresso plus machine”, “nespresso pod machine”, “nespresso pod selection”, “nespresso pour over”, “nespresso quality”, “nespresso raspberry”, “nespresso retailers”, “nespresso ristretto machine”, “nespresso sale vertuo”, “nespresso selection”, “nespresso shanghai lungo”, “nespresso single serve”, “nespresso solutions business”, “nespresso standard”, “nespresso starter”, “nespresso starter pack”, “nespresso sumatra”, “nespresso the office”, “nespresso toccanto”, “nespresso tokyo”, “nespresso touch screen”, “nespresso tropical coconut”, “nespresso vanilio”, “nespresso vending machine”, “nespresso vertuo”, “nespresso vertuo buy”, “nespresso vertuo cappuccino”, “nespresso vertuo chrome”, “nespresso vertuo deluxe”, “nespresso vertuo espresso”, “nespresso vertuo evoluo”, “nespresso vertuo machine”, “nespresso vertuo nespresso”, “nespresso vertuo next”, “nespresso vertuo titan”, “nespresso vertuo used”, “nespresso vienna”, “nespresso vivalto lungo”, “nespresso vivida”, “nespresso volluto decaffeinato”, “nespresso welcome kit”, “nespresso with aeroccino”, “nespresso with steamer”, “nespresso with timer”, “nespresso world explorations”, “nesspresso”, “one cup nespresso”, “paris nespresso”, “peppermint pinwheel nespresso”, “personal nespresso machine”, “peru organic nespresso”, “pierre herme nespresso”, “pod coffee nespresso”, “pod machine nespresso”, “pod nespresso machine”, “popular nespresso machine”, “pumpkin nespresso”, “reviving origins nespresso”, “rosabaya nespresso”, “shanghai lungo nespresso”, “smart nespresso machine”, “standard nespresso machine”, “standard nespresso pods”, “starter pack nespresso”, “the nespresso machine”, “the nespresso vertuo”, “toccanto nespresso”, “tokyo nespresso”, “tropical coconut nespresso”, “used nespresso”, “vertuo nespresso sale” and “vivida nespresso”, summed into one figure.

- [Miele profile](/demand/nz/brands/miele)
- [Nespresso profile](/demand/nz/brands/nespresso)
- [All coffee maker brands in New Zealand](/demand/nz/categories/nz-coffee-maker-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Miele or Nespresso more popular in search?

In September 2026, Nespresso had more branded searches than Miele among coffee maker brands in New Zealand. Nespresso had about 18,300 branded searches, while Miele had 2,790. Nespresso made up 37.2% of all coffee maker brand searches we track, and Miele accounted for 5.7%.

## Cite this page

Brandwave. "Miele vs Nespresso: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/miele-vs-nespresso

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