--- title: "Midjourney vs Stable Diffusion: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Midjourney or Stable Diffusion? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/midjourney-vs-stable-diffusion" publisher: "Brandwave" --- # Midjourney vs Stable Diffusion: Which is more popular by branded search in New Zealand? Which is more popular in search, Midjourney or Stable Diffusion? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Midjourney and Stable Diffusion - **Competitive set**: AI image generators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Midjourney Share of Search**: 35.9% - **Stable Diffusion Share of Search**: 7.9% ## Which is more popular in search, Midjourney or Stable Diffusion? - In August 2026, Midjourney had more branded searches than Stable Diffusion among AI image generators in New Zealand. Midjourney was estimated to have 4.5K branded searches compared to Stable Diffusion’s 990, and held a 35.9% Share of Search versus Stable Diffusion’s 7.9%. - Midjourney was ahead of Stable Diffusion in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators in New Zealand moved from 47.3% to 35.9%, and its estimated monthly branded searches moved from 6.7K to 4.5K. - Across the 11 months ending August 2026, Stable Diffusion’s estimated Share of Search among AI image generators in New Zealand moved from 9.9% to 7.9%, and its estimated monthly branded searches moved from 1.4K to 990. ## How did search popularity change for New Zealand AI image generators in August 2026? - In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%. - In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%. - In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%. ## Month by month | Month | Midjourney estimated searches | Midjourney Share of Search | Midjourney rank | Stable Diffusion estimated searches | Stable Diffusion Share of Search | Stable Diffusion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 47.3% | 1 | 1.4K | 9.9% | 5 | | Nov 2025 | 5.7K | 44% | 1 | 1.4K | 10.7% | 4 | | Dec 2025 | 4.5K | 43.3% | 1 | 1.4K | 12.9% | 4 | | Jan 2026 | 4.8K | 43.3% | 1 | 1.6K | 14.8% | 4 | | Feb 2026 | 4.9K | 43.6% | 1 | 1.4K | 12.1% | 4 | | Mar 2026 | 6.7K | 44.6% | 1 | 1.8K | 11.7% | 4 | | Apr 2026 | 5.6K | 40% | 1 | 1.3K | 9.5% | 5 | | May 2026 | 5.6K | 39.7% | 1 | 1.3K | 9.3% | 4 | | Jun 2026 | 5.7K | 41.2% | 1 | 1.3K | 9.5% | 5 | | Jul 2026 | 4.7K | 37.5% | 1 | 1.1K | 9% | 4 | | Aug 2026 | 4.5K | 35.9% | 1 | 990 | 7.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Midjourney’s and Stable Diffusion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Midjourney**: Measured on the search terms “midjourney”, “midjourney ai”, “midjourney ai art”, “midjourney ai free”, “midjourney ai image”, “midjourney com”, “midjourney free”, “midjourney image generator” and “midjourney online”, summed into one figure. - **Stable Diffusion**: Measured on the search terms “stability ai”, “stable diffusion”, “stable diffusion ai”, “stable diffusion ai art”, “stable diffusion ai image”, “stable diffusion image generator”, “stable diffusion model”, “stable diffusion online” and “stablediffusion”, summed into one figure. - [Midjourney profile](/demand/nz/brands/midjourney) - [Stable Diffusion profile](/demand/nz/brands/stable-diffusion) - [All AI image generators in New Zealand](/demand/nz/categories/nz-ai-image-generators): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Midjourney or Stable Diffusion? In August 2026, Midjourney had more branded searches than Stable Diffusion among AI image generators in New Zealand. Midjourney was estimated to have 4.5K branded searches compared to Stable Diffusion’s 990, and held a 35.9% Share of Search versus Stable Diffusion’s 7.9%. ## Cite this page Brandwave. "Midjourney vs Stable Diffusion: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/midjourney-vs-stable-diffusion This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/midjourney-vs-stable-diffusion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.