--- title: "Midea vs Toshiba: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Midea or Toshiba? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/midea-vs-toshiba" publisher: "Brandwave" --- # Midea vs Toshiba: Which is more popular by branded search in New Zealand? Which is more popular in search, Midea or Toshiba? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Midea and Toshiba - **Competitive set**: Heat pump brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Midea Share of Search**: 23.3% - **Toshiba Share of Search**: 2.1% ## Which is more popular in search, Midea or Toshiba? - In August 2026, Midea had more branded searches than Toshiba among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Toshiba’s 660, and held a 23.3% Share of Search versus Toshiba’s 2.1%. - Midea was ahead of Toshiba in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand moved from 24% to 23.3%, and its estimated monthly branded searches moved from 6.2K to 7.5K. - Across the 11 months ending August 2026, Toshiba’s estimated Share of Search among heat pump brands in New Zealand held steady at 2.1%, and its estimated monthly branded searches moved from 530 to 660. ## How did search popularity change for New Zealand heat pump brands in August 2026? - In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%. - Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026. - Estimated monthly branded searches for Midea in New Zealand rose 21.6% over 11 measured months, from 6.2K to 7.5K in August 2026. ## Month by month | Month | Midea estimated searches | Midea Share of Search | Midea rank | Toshiba estimated searches | Toshiba Share of Search | Toshiba rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 24% | 2 | 530 | 2.1% | 7 | | Nov 2025 | 9.3K | 31.5% | 1 | 570 | 1.9% | 7 | | Dec 2025 | 8.2K | 30.2% | 1 | 570 | 2.1% | 7 | | Jan 2026 | 7.7K | 28.3% | 1 | 590 | 2.2% | 7 | | Feb 2026 | 6.4K | 24.2% | 2 | 570 | 2.2% | 7 | | Mar 2026 | 6.5K | 22.7% | 2 | 570 | 2% | 7 | | Apr 2026 | 6.9K | 21.9% | 2 | 990 | 3.2% | 7 | | May 2026 | 7.5K | 22.6% | 2 | 970 | 2.9% | 7 | | Jun 2026 | 7.6K | 21.8% | 2 | 970 | 2.8% | 7 | | Jul 2026 | 9.1K | 23.8% | 1 | 970 | 2.5% | 7 | | Aug 2026 | 7.5K | 23.3% | 2 | 660 | 2.1% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Midea’s and Toshiba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Midea**: Measured on the search terms “ac midea”, “midea”, “midea air cooler”, “midea appliances”, “midea cooktop”, “midea dehumidifier”, “midea fan”, “midea fridge”, “midea heat pump”, “midea home”, “midea induction cooktop”, “midea near me”, “midea new zealand”, “midea nz”, “midea online”, “midea portable ac”, “midea refrigerator”, “midea small refrigerator” and “midea washing machine”, summed into one figure. - **Toshiba**: Measured on the search terms “toshiba air conditioner” and “toshiba heat pump”, summed into one figure. - [Midea profile](/demand/nz/brands/midea) - [Toshiba profile](/demand/nz/brands/toshiba) - [All heat pump brands in New Zealand](/demand/nz/categories/nz-heat-pump-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Midea or Toshiba? In August 2026, Midea had more branded searches than Toshiba among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Toshiba’s 660, and held a 23.3% Share of Search versus Toshiba’s 2.1%. ## Cite this page Brandwave. "Midea vs Toshiba: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/midea-vs-toshiba This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/midea-vs-toshiba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.