--- title: "Midea vs Novello: Which is searched more in New Zealand?" description: "Is Midea or Novello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/midea-vs-novello-appliances" publisher: "Brandwave" --- # Midea vs Novello: Which is searched more in New Zealand? Is Midea or Novello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Midea and Novello - **Competitive set**: Bar fridge brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Midea Share of Search**: 35.3% - **Novello Share of Search**: 0.19% ## Is Midea or Novello more popular in search? - In September 2026, Midea had more branded searches than Novello among bar fridge brands in New Zealand. Midea had about 1,860 branded searches, while Novello had 10. Midea made up 35.3% of all bar fridge brand searches we track, and Novello accounted for 0.19%. - Midea was ahead of Novello in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Midea’s share of searches among bar fridge brands in New Zealand moved from 33% to 35.3%, and its estimated monthly branded searches moved from 2.1K to 1.9K. - Across the 12 months ending September 2026, Novello’s share of searches among bar fridge brands in New Zealand moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 10. ## Top bar fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Midea was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Novello was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Midea was listed before Novello in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hisense | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Haier | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Midea | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Novello | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | LG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bar fridge brands - Asked ChatGPT "Which bar fridge brand should I go to in New Zealand?": 1. Hisense, 2. Midea, 3. Haier - Asked ChatGPT "What are the best bar fridge brands in New Zealand?": 1. Midea, 2. Hisense, 3. Haier, 4. Novello - Asked ChatGPT "What's the best bar fridge brand in New Zealand for small spaces?": 1. Haier, 2. Midea, 3. Novello - Searched Google, AI Overview "small fridge nz": 1. Hisense, 2. Haier Not named in any answer: LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bar fridge brands in September 2026? - In September 2026, Midea gained share of searches among bar fridge brands in New Zealand, from 32.5% to 35.3%. ## Month by month | Month | Midea estimated searches | Midea Share of Search | Midea rank | Novello estimated searches | Novello Share of Search | Novello rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 33% | 2 | 10 | 0.16% | 5 | | Nov 2025 | 3.3K | 40.7% | 1 | 20 | 0.25% | 5 | | Dec 2025 | 2.8K | 39.4% | 1 | 10 | 0.14% | 5 | | Jan 2026 | 2.5K | 34.3% | 2 | 20 | 0.28% | 5 | | Feb 2026 | 2K | 36.2% | 2 | 10 | 0.18% | 5 | | Mar 2026 | 2.2K | 36.1% | 2 | 10 | 0.17% | 5 | | Apr 2026 | 2.2K | 31.1% | 2 | 50 | 0.72% | 5 | | May 2026 | 2.2K | 33.3% | 2 | 10 | 0.15% | 5 | | Jun 2026 | 2.2K | 32% | 2 | 10 | 0.14% | 5 | | Jul 2026 | 2.8K | 37.3% | 1 | 10 | 0.13% | 5 | | Aug 2026 | 1.9K | 32.5% | 2 | 10 | 0.17% | 5 | | Sep 2026 | 1.9K | 35.3% | 2 | 10 | 0.19% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Midea’s and Novello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Midea**: Measured on the search terms “ac midea” and “midea”, summed into one figure. - **Novello**: Measured on the search term “novello fridge”. - [Midea profile](/demand/nz/brands/midea) - [Novello profile](/demand/nz/brands/novello-appliances) - [All bar fridge brands in New Zealand](/demand/nz/categories/nz-bar-fridge-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Midea or Novello more popular in search? In September 2026, Midea had more branded searches than Novello among bar fridge brands in New Zealand. Midea had about 1,860 branded searches, while Novello had 10. Midea made up 35.3% of all bar fridge brand searches we track, and Novello accounted for 0.19%. ## Cite this page Brandwave. "Midea vs Novello: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/midea-vs-novello-appliances This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/midea-vs-novello-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.