--- title: "Midea vs Mitsubishi Electric: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Midea or Mitsubishi Electric? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/midea-vs-mitsubishi-electric" publisher: "Brandwave" --- # Midea vs Mitsubishi Electric: Which is more popular by branded search in New Zealand? Which is more popular in search, Midea or Mitsubishi Electric? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Midea and Mitsubishi Electric - **Competitive set**: Heat pump brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Midea Share of Search**: 23.3% - **Mitsubishi Electric Share of Search**: 10% ## Which is more popular in search, Midea or Mitsubishi Electric? - In August 2026, Midea had more branded searches than Mitsubishi Electric among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Mitsubishi Electric’s 3.2K, and held a 23.3% Share of Search versus Mitsubishi Electric’s 10%. - Midea was ahead of Mitsubishi Electric in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Midea’s estimated Share of Search among heat pump brands in New Zealand moved from 24% to 23.3%, and its estimated monthly branded searches moved from 6.2K to 7.5K. - Across the 11 months ending August 2026, Mitsubishi Electric’s estimated Share of Search among heat pump brands in New Zealand moved from 7.1% to 10%, and its estimated monthly branded searches moved from 1.8K to 3.2K. ## How did search popularity change for New Zealand heat pump brands in August 2026? - In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%. - In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%. - In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%. - Estimated monthly branded searches for Midea in New Zealand rose 21.6% over 11 measured months, from 6.2K to 7.5K in August 2026. ## Month by month | Month | Midea estimated searches | Midea Share of Search | Midea rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 24% | 2 | 1.8K | 7.1% | 5 | | Nov 2025 | 9.3K | 31.5% | 1 | 2.2K | 7.5% | 5 | | Dec 2025 | 8.2K | 30.2% | 1 | 1.9K | 7% | 5 | | Jan 2026 | 7.7K | 28.3% | 1 | 2.1K | 7.9% | 5 | | Feb 2026 | 6.4K | 24.2% | 2 | 2.2K | 8.4% | 5 | | Mar 2026 | 6.5K | 22.7% | 2 | 2.8K | 9.6% | 5 | | Apr 2026 | 6.9K | 21.9% | 2 | 3.5K | 11% | 5 | | May 2026 | 7.5K | 22.6% | 2 | 3.2K | 9.7% | 5 | | Jun 2026 | 7.6K | 21.8% | 2 | 3.7K | 10.6% | 5 | | Jul 2026 | 9.1K | 23.8% | 1 | 4.7K | 12.3% | 4 | | Aug 2026 | 7.5K | 23.3% | 2 | 3.2K | 10% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Midea’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Midea**: Measured on the search terms “ac midea”, “midea”, “midea air cooler”, “midea appliances”, “midea cooktop”, “midea dehumidifier”, “midea fan”, “midea fridge”, “midea heat pump”, “midea home”, “midea induction cooktop”, “midea near me”, “midea new zealand”, “midea nz”, “midea online”, “midea portable ac”, “midea refrigerator”, “midea small refrigerator” and “midea washing machine”, summed into one figure. - **Mitsubishi Electric**: Measured on the search terms “mitsubishi electric”, “mitsubishi electric ac”, “mitsubishi electric co nz”, “mitsubishi electric fan”, “mitsubishi electric heat pump”, “mitsubishi electric hvac”, “mitsubishi electric lossnay”, “mitsubishi electric near me”, “mitsubishi electric nz”, “mitsubishi electric online”, “mitsubishi electric vehicle” and “mitsubishielectric”, summed into one figure. - [Midea profile](/demand/nz/brands/midea) - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [All heat pump brands in New Zealand](/demand/nz/categories/nz-heat-pump-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Midea or Mitsubishi Electric? In August 2026, Midea had more branded searches than Mitsubishi Electric among heat pump brands in New Zealand. Midea was estimated to have 7.5K branded searches compared to Mitsubishi Electric’s 3.2K, and held a 23.3% Share of Search versus Mitsubishi Electric’s 10%. ## Cite this page Brandwave. "Midea vs Mitsubishi Electric: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/midea-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/midea-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.