---
title: "Midas vs VINZ: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Midas or VINZ? Compare estimated monthly branded-search demand and Share of Search inside the WOF and car servicing chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/midas-vs-vinz"
publisher: "Brandwave"
---

# Midas vs VINZ: Which is more popular by branded search in New Zealand?

Which is more popular in search, Midas or VINZ? Compare estimated monthly branded-search demand and Share of Search inside the WOF and car servicing chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Midas and VINZ
- **Competitive set**: WOF and car servicing chains
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Midas Share of Search**: 0.52%
- **VINZ Share of Search**: 1.1%

## Which is more popular in search, Midas or VINZ?

- In August 2026, VINZ had more branded searches than Midas among WOF and car servicing chains in New Zealand. VINZ was estimated to have 1.4K branded searches compared to Midas’ 700, and held a 1.1% Share of Search versus Midas’ 0.52%.
- VINZ was ahead of Midas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Midas’ estimated Share of Search among WOF and car servicing chains in New Zealand moved from 0.32% to 0.52%, and its estimated monthly branded searches moved from 550 to 700.
- Across the 11 months ending August 2026, VINZ’s estimated Share of Search among WOF and car servicing chains in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches moved from 1.8K to 1.4K.

## How did search popularity change for New Zealand WOF and car servicing chains in August 2026?

- Estimated monthly branded searches for Midas in New Zealand rose 27.3% over 11 measured months, from 550 to 700 in August 2026.
- Estimated monthly branded searches for VINZ in New Zealand fell 18.8% over 11 measured months, from 1.8K to 1.4K in August 2026.

## Month by month

| Month | Midas estimated searches | Midas Share of Search | Midas rank | VINZ estimated searches | VINZ Share of Search | VINZ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550 | 0.32% | 6 | 1.8K | 1% | 4 |
| Nov 2025 | 630 | 0.36% | 6 | 1.8K | 1% | 4 |
| Dec 2025 | 670 | 0.37% | 6 | 2.1K | 1.1% | 4 |
| Jan 2026 | 1K | 0.55% | 5 | 2.1K | 1.1% | 4 |
| Feb 2026 | 740 | 0.49% | 6 | 1.7K | 1.1% | 4 |
| Mar 2026 | 840 | 0.51% | 6 | 1.8K | 1.1% | 4 |
| Apr 2026 | 590 | 0.44% | 6 | 1.4K | 1% | 4 |
| May 2026 | 710 | 0.52% | 6 | 1.4K | 1.1% | 4 |
| Jun 2026 | 840 | 0.61% | 5 | 1.4K | 1% | 4 |
| Jul 2026 | 730 | 0.49% | 6 | 1.5K | 0.99% | 4 |
| Aug 2026 | 700 | 0.52% | 6 | 1.4K | 1.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Midas’ and VINZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Midas**: Measured on the search terms “midas car service”, “midas near me”, “midas nz” and “midas wof”, summed into one figure.
- **VINZ**: Measured on the search terms “vinz”, “vinz co nz”, “vinz near me”, “vinz nz”, “vinz wof” and “vinz wof price”, summed into one figure.

- [Midas profile](/demand/nz/brands/midas)
- [VINZ profile](/demand/nz/brands/vinz)
- [All WOF and car servicing chains in New Zealand](/demand/nz/categories/nz-wof-and-car-servicing-chains): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Midas or VINZ?

In August 2026, VINZ had more branded searches than Midas among WOF and car servicing chains in New Zealand. VINZ was estimated to have 1.4K branded searches compared to Midas’ 700, and held a 1.1% Share of Search versus Midas’ 0.52%.

## Cite this page

Brandwave. "Midas vs VINZ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/midas-vs-vinz

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/midas-vs-vinz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.