--- title: "Microsoft Visio vs Whimsical: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Microsoft Visio or Whimsical? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-visio-vs-whimsical" publisher: "Brandwave" --- # Microsoft Visio vs Whimsical: Which is more popular by branded search in New Zealand? Which is more popular in search, Microsoft Visio or Whimsical? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Visio and Whimsical - **Competitive set**: Diagramming tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Microsoft Visio Share of Search**: 20.6% - **Whimsical Share of Search**: 22.7% ## Which is more popular in search, Microsoft Visio or Whimsical? - In August 2026, Whimsical had more branded searches than Microsoft Visio among diagramming tools in New Zealand. Whimsical was estimated to have 3K branded searches compared to Microsoft Visio’s 2.8K, and held a 22.7% Share of Search versus Microsoft Visio’s 20.6%. - Whimsical was ahead of Microsoft Visio in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming tools in New Zealand moved from 21.7% to 20.6%, and its estimated monthly branded searches moved from 2.5K to 2.8K. - Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand moved from 26.1% to 22.7%, and its estimated monthly branded searches held steady at 3K. ## How did search popularity change for New Zealand diagramming tools in August 2026? - In August 2026, Lucidchart overtook Whimsical to rank 2nd among diagramming tools in New Zealand, at 25.6%. - In August 2026, Microsoft Visio gained estimated Share of Search among diagramming tools in New Zealand, from 19.7% to 20.6%. - In August 2026, Whimsical lost estimated Share of Search among diagramming tools in New Zealand, from 29% to 22.7%. ## Month by month | Month | Microsoft Visio estimated searches | Microsoft Visio Share of Search | Microsoft Visio rank | Whimsical estimated searches | Whimsical Share of Search | Whimsical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 21.7% | 3 | 3K | 26.1% | 2 | | Nov 2025 | 2K | 20.8% | 3 | 3.3K | 33.9% | 1 | | Dec 2025 | 1.4K | 21.6% | 3 | 2.6K | 40.6% | 1 | | Jan 2026 | 1.6K | 22.6% | 2 | 3K | 41.3% | 1 | | Feb 2026 | 2.5K | 25.2% | 3 | 2.8K | 28.8% | 1 | | Mar 2026 | 3.1K | 21.9% | 4 | 3.4K | 24.2% | 2 | | Apr 2026 | 2.1K | 19.1% | 4 | 3.3K | 30% | 1 | | May 2026 | 2.6K | 18.1% | 4 | 3.4K | 23.3% | 3 | | Jun 2026 | 2.1K | 18.5% | 4 | 3.3K | 29.7% | 2 | | Jul 2026 | 2.2K | 19.7% | 4 | 3.2K | 29% | 2 | | Aug 2026 | 2.8K | 20.6% | 4 | 3K | 22.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Visio’s and Whimsical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Visio**: Measured on the search terms “microsoft visio”, “microsoft visio diagram”, “microsoft visio download”, “microsoft visio flowchart”, “microsoft visio nz”, “microsoft visio org chart”, “microsoftvisio”, “ms visio”, “ms visio online”, “visio”, “visio dl”, “visio online” and “visio viewer”, summed into one figure. - **Whimsical**: Measured on the search terms “whimsical”, “whimsical com”, “whimsical diagram”, “whimsical flowchart”, “whimsical near me”, “whimsical nz”, “whimsical online” and “whimsical org chart”, summed into one figure. - [Microsoft Visio profile](/demand/nz/brands/microsoft-visio) - [Whimsical profile](/demand/nz/brands/whimsical) - [All diagramming tools in New Zealand](/demand/nz/categories/nz-diagramming-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Microsoft Visio or Whimsical? In August 2026, Whimsical had more branded searches than Microsoft Visio among diagramming tools in New Zealand. Whimsical was estimated to have 3K branded searches compared to Microsoft Visio’s 2.8K, and held a 22.7% Share of Search versus Microsoft Visio’s 20.6%. ## Cite this page Brandwave. "Microsoft Visio vs Whimsical: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-visio-vs-whimsical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-visio-vs-whimsical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.