---
title: "Microsoft Visio vs Miro: Which is searched more in New Zealand?"
description: "Is Microsoft Visio or Miro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-visio-vs-miro"
publisher: "Brandwave"
---

# Microsoft Visio vs Miro: Which is searched more in New Zealand?

Is Microsoft Visio or Miro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Visio and Miro
- **Competitive set**: Diagramming tools
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Microsoft Visio Share of Search**: 8.8%
- **Miro Share of Search**: 55.6%

## Is Microsoft Visio or Miro more popular in search?

- In September 2026, Miro had more branded searches than Microsoft Visio among diagramming tools in New Zealand. Miro had about 12,200 branded searches, while Microsoft Visio had 1,920. Miro made up 55.6% of all diagramming tool searches we track, and Microsoft Visio accounted for 8.8%.
- Miro was ahead of Microsoft Visio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Visio’s share of searches among diagramming tools in New Zealand moved from 9.1% to 8.8%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
- Across the 12 months ending September 2026, Miro’s share of searches among diagramming tools in New Zealand moved from 59% to 55.6%, and its estimated monthly branded searches moved from 14.8K to 12.2K.

## Top diagramming tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Microsoft Visio and Miro showed up in all five answers. Microsoft Visio was listed before Miro in three of them.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| draw.io | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Lucidchart | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Microsoft Visio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Miro | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Whimsical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Creately | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about diagramming tools

- Asked ChatGPT "Which diagramming tool should I use in New Zealand?": 1. draw.io, 2. Lucidchart, 3. Microsoft Visio, 4. Miro
- Asked ChatGPT "What are the best diagramming tools in New Zealand?": 1. Microsoft Visio, 2. Lucidchart, 3. draw.io, 4. Miro
- Asked ChatGPT "What's the best diagramming tool in New Zealand for flowcharts?": 1. Lucidchart, 2. draw.io, 3. Microsoft Visio, 4. Miro
- Searched Google, AI Overview "diagramming tools": 1. Lucidchart, 2. draw.io, 3. Miro, 4. Microsoft Visio
- Searched Google, AI Overview "flowchart software": 1. draw.io, 2. Lucidchart, 3. Miro, 4. Microsoft Visio

Not named in any answer: Whimsical and Creately.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand diagramming tools in September 2026?

- In September 2026, Miro lost share of searches among diagramming tools in New Zealand, from 56.4% to 55.6%.
- In September 2026, Microsoft Visio lost share of searches among diagramming tools in New Zealand, from 9.4% to 8.8%.

## Month by month

| Month | Microsoft Visio estimated searches | Microsoft Visio Share of Search | Microsoft Visio rank | Miro estimated searches | Miro Share of Search | Miro rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 9.1% | 4 | 14.8K | 59% | 1 |
| Nov 2025 | 1.9K | 9.1% | 4 | 12.1K | 59.2% | 1 |
| Dec 2025 | 1.3K | 8.4% | 4 | 9.9K | 64.6% | 1 |
| Jan 2026 | 1.5K | 9.2% | 3 | 9.9K | 61.3% | 1 |
| Feb 2026 | 2.3K | 10.9% | 4 | 12.2K | 58.1% | 1 |
| Mar 2026 | 2.8K | 9.2% | 5 | 18.2K | 59.6% | 1 |
| Apr 2026 | 1.9K | 8.8% | 4 | 12.2K | 55.6% | 1 |
| May 2026 | 2.4K | 9.6% | 5 | 12.4K | 50.4% | 1 |
| Jun 2026 | 1.9K | 8.6% | 4 | 12.5K | 57.1% | 1 |
| Jul 2026 | 1.9K | 8.9% | 4 | 12.3K | 56.5% | 1 |
| Aug 2026 | 2.5K | 9.4% | 5 | 14.9K | 56.4% | 1 |
| Sep 2026 | 1.9K | 8.8% | 5 | 12.2K | 55.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Visio’s and Miro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Visio**: Measured on the search terms “microsoft visio”, “microsoft visio diagram”, “microsoft visio flowchart”, “microsoftvisio”, “ms visio”, “visio”, “visio dl” and “visio viewer”, summed into one figure.
- **Miro**: Measured on the search terms “miro” and “miro mindmap”, summed into one figure.

- [Microsoft Visio profile](/demand/nz/brands/microsoft-visio)
- [Miro profile](/demand/nz/brands/miro)
- [All diagramming tools in New Zealand](/demand/nz/categories/nz-diagramming-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Microsoft Visio or Miro more popular in search?

In September 2026, Miro had more branded searches than Microsoft Visio among diagramming tools in New Zealand. Miro had about 12,200 branded searches, while Microsoft Visio had 1,920. Miro made up 55.6% of all diagramming tool searches we track, and Microsoft Visio accounted for 8.8%.

## Cite this page

Brandwave. "Microsoft Visio vs Miro: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-visio-vs-miro

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-visio-vs-miro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
