---
title: "Microsoft To Do vs Things: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Microsoft To Do or Things? Compare estimated monthly branded-search demand and Share of Search inside the To-do list apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-to-do-vs-things"
publisher: "Brandwave"
---

# Microsoft To Do vs Things: Which is more popular by branded search in New Zealand?

Which is more popular in search, Microsoft To Do or Things? Compare estimated monthly branded-search demand and Share of Search inside the To-do list apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft To Do and Things
- **Competitive set**: To-do list apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Microsoft To Do Share of Search**: 24.6%
- **Things Share of Search**: 6.5%

## Which is more popular in search, Microsoft To Do or Things?

- In August 2026, Microsoft To Do had more branded searches than Things among to-do list apps in New Zealand. Microsoft To Do was estimated to have 800 branded searches compared to Things’ 210, and held a 24.6% Share of Search versus Things’ 6.5%.
- Microsoft To Do was ahead of Things in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft To Do’s estimated Share of Search among to-do list apps in New Zealand moved from 24.9% to 24.6%, and its estimated monthly branded searches moved from 730 to 800.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among to-do list apps in New Zealand moved from 4.4% to 6.5%, and its estimated monthly branded searches moved from 130 to 210.

## How did search popularity change for New Zealand to-do list apps in August 2026?

- In August 2026, Things gained estimated Share of Search among to-do list apps in New Zealand, from 4.7% to 6.5%.
- In August 2026, Microsoft To Do lost estimated Share of Search among to-do list apps in New Zealand, from 27.3% to 24.6%.

## Month by month

| Month | Microsoft To Do estimated searches | Microsoft To Do Share of Search | Microsoft To Do rank | Things estimated searches | Things Share of Search | Things rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 730 | 24.9% | 2 | 130 | 4.4% | 4 |
| Nov 2025 | 640 | 21.8% | 3 | 140 | 4.8% | 4 |
| Dec 2025 | 470 | 20.9% | 3 | 100 | 4.4% | 4 |
| Jan 2026 | 880 | 24.9% | 2 | 160 | 4.5% | 4 |
| Feb 2026 | 810 | 26.3% | 2 | 160 | 5.2% | 4 |
| Mar 2026 | 780 | 23.2% | 2 | 130 | 3.9% | 4 |
| Apr 2026 | 630 | 24.6% | 2 | 130 | 5.1% | 4 |
| May 2026 | 890 | 28% | 2 | 140 | 4.4% | 4 |
| Jun 2026 | 930 | 27% | 2 | 150 | 4.3% | 4 |
| Jul 2026 | 810 | 27.3% | 2 | 140 | 4.7% | 4 |
| Aug 2026 | 800 | 24.6% | 2 | 210 | 6.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft To Do’s and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft To Do**: Measured on the search terms “microsoft to do”, “microsoft to do app”, “microsoft to do ist”, “microsoft to do online”, “microsoft to do reminders”, “microsoft to do task app”, “microsoft to do to do list”, “microsofttodo” and “to do office com”, summed into one figure.
- **Things**: Measured on the search terms “things 3”, “things app”, “things reminders”, “things task app” and “things to do list”, summed into one figure.

- [Microsoft To Do profile](/demand/nz/brands/microsoft-to-do)
- [Things profile](/demand/nz/brands/things)
- [All to-do list apps in New Zealand](/demand/nz/categories/nz-to-do-list-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft To Do or Things?

In August 2026, Microsoft To Do had more branded searches than Things among to-do list apps in New Zealand. Microsoft To Do was estimated to have 800 branded searches compared to Things’ 210, and held a 24.6% Share of Search versus Things’ 6.5%.

## Cite this page

Brandwave. "Microsoft To Do vs Things: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-to-do-vs-things

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-to-do-vs-things. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.