---
title: "Microsoft Teams vs Slack: Which is searched more in New Zealand?"
description: "Is Microsoft Teams or Slack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-teams-vs-slack"
publisher: "Brandwave"
---

# Microsoft Teams vs Slack: Which is searched more in New Zealand?

Is Microsoft Teams or Slack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Teams and Slack
- **Competitive set**: Team chat apps
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Microsoft Teams Share of Search**: 10.5%
- **Slack Share of Search**: 6.6%

## Is Microsoft Teams or Slack more popular in search?

- In September 2026, Microsoft Teams had more branded searches than Slack among team chat apps in New Zealand. Microsoft Teams had about 17,400 branded searches, while Slack had 10,900. Microsoft Teams made up 10.5% of all team chat app searches we track, and Slack accounted for 6.6%.
- Microsoft Teams was ahead of Slack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Teams’ share of searches among team chat apps in New Zealand moved from 10.8% to 10.5%, and its estimated monthly branded searches moved from 20.8K to 17.4K.
- Across the 12 months ending September 2026, Slack’s share of searches among team chat apps in New Zealand moved from 5.7% to 6.6%, and its estimated monthly branded searches held steady at 10.9K.

## Top team chat apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Microsoft Teams and Slack showed up in all five answers. Slack was listed before Microsoft Teams in three of them.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Slack | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Microsoft Teams | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Google Chat | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Discord | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Pumble | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Rocket.Chat | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Workplace | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Zoho Cliq | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about team chat apps

- Asked ChatGPT "Which team chat app should I use in New Zealand?": 1. Microsoft Teams, 2. Slack, 3. Google Chat, 4. Discord
- Asked ChatGPT "What are the best team chat apps in New Zealand?": 1. Microsoft Teams, 2. Slack, 3. Google Chat, 4. Rocket.Chat, 5. Workplace
- Asked ChatGPT "What's the best team chat app in New Zealand for a small team?": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Pumble
- Searched Google, AI Overview "best team chat app": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Discord, 5. Pumble
- Searched Google, AI Overview "work chat app": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Discord

Not named in any answer: Zoho Cliq.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand team chat apps in September 2026?

- In September 2026, Microsoft Teams lost share of searches among team chat apps in New Zealand, from 12.3% to 10.5%.

## Month by month

| Month | Microsoft Teams estimated searches | Microsoft Teams Share of Search | Microsoft Teams rank | Slack estimated searches | Slack Share of Search | Slack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.8K | 10.8% | 2 | 10.9K | 5.7% | 4 |
| Nov 2025 | 16.9K | 9.1% | 2 | 11K | 6% | 4 |
| Dec 2025 | 9.5K | 6.5% | 3 | 7.4K | 5% | 4 |
| Jan 2026 | 13.9K | 9% | 2 | 9.1K | 5.9% | 4 |
| Feb 2026 | 24.9K | 14.8% | 2 | 9.3K | 5.5% | 4 |
| Mar 2026 | 31.7K | 14.9% | 2 | 13.6K | 6.4% | 4 |
| Apr 2026 | 17.8K | 9.5% | 2 | 11.2K | 6% | 4 |
| May 2026 | 21.3K | 10.9% | 2 | 11.2K | 5.8% | 4 |
| Jun 2026 | 21.5K | 12.4% | 3 | 11.3K | 6.5% | 4 |
| Jul 2026 | 17.8K | 10.9% | 2 | 11K | 6.8% | 4 |
| Aug 2026 | 20.7K | 12.3% | 2 | 10.9K | 6.5% | 4 |
| Sep 2026 | 17.4K | 10.5% | 3 | 10.9K | 6.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Teams’ and Slack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Teams**: Measured on the search terms “installing microsoft teams”, “microsoft teams”, “microsoft teams business”, “microsoft teams essentials”, “microsoft teams web”, “microsoftteams” and “ms teams”, summed into one figure.
- **Slack**: Measured on the search terms “bot slack”, “slack”, “slack api”, “slack app”, “slack dl”, “slack osx”, “slack web”, “slack workspace” and “the slack”, summed into one figure.

- [Microsoft Teams profile](/demand/nz/brands/microsoft-teams)
- [Slack profile](/demand/nz/brands/slack)
- [All team chat apps in New Zealand](/demand/nz/categories/nz-team-chat-apps): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Microsoft Teams or Slack more popular in search?

In September 2026, Microsoft Teams had more branded searches than Slack among team chat apps in New Zealand. Microsoft Teams had about 17,400 branded searches, while Slack had 10,900. Microsoft Teams made up 10.5% of all team chat app searches we track, and Slack accounted for 6.6%.

## Cite this page

Brandwave. "Microsoft Teams vs Slack: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-teams-vs-slack

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-teams-vs-slack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
