--- title: "Microsoft Surface vs TCL: Which is searched more in New Zealand?" description: "Is Microsoft Surface or TCL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-surface-vs-tcl" publisher: "Brandwave" --- # Microsoft Surface vs TCL: Which is searched more in New Zealand? Is Microsoft Surface or TCL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Surface and TCL - **Competitive set**: Tablet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Microsoft Surface Share of Search**: 6.7% - **TCL Share of Search**: 2.8% ## Is Microsoft Surface or TCL more popular in search? - In September 2026, Microsoft Surface had more branded searches than TCL among tablet brands in New Zealand. Microsoft Surface had about 4,210 branded searches, while TCL had 1,760. Microsoft Surface made up 6.7% of all tablet brand searches we track, and TCL accounted for 2.8%. - Microsoft Surface was ahead of TCL in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Surface’s share of searches among tablet brands in New Zealand moved from 7.6% to 6.7%, and its estimated monthly branded searches moved from 4.8K to 4.2K. - Across the 12 months ending September 2026, TCL’s share of searches among tablet brands in New Zealand moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 1.4K to 1.8K. ## Top tablet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Surface was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TCL did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lenovo Tab | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Apple iPad | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung Galaxy Tab | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Surface | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | TCL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amazon Fire Tablet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tablet brands - Asked ChatGPT "Which tablet brand should I buy in New Zealand?": 1. Apple iPad, 2. Samsung Galaxy Tab, 3. Lenovo Tab - Asked ChatGPT "What are the best tablet brands in New Zealand?": 1. Microsoft Surface, 2. Lenovo Tab, 3. Samsung Galaxy Tab, 4. Apple iPad - Asked ChatGPT "What's the best tablet brand in New Zealand for everyday use?": 1. Lenovo Tab, 2. Apple iPad, 3. Samsung Galaxy Tab - Searched Google, AI Overview "best tablet": 1. Samsung Galaxy Tab, 2. Apple iPad, 3. Microsoft Surface - Searched Google, AI Overview "android tablet nz": 1. Samsung Galaxy Tab Not named in any answer: TCL and Amazon Fire Tablet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand tablet brands in September 2026? - In September 2026, Microsoft Surface lost share of searches among tablet brands in New Zealand, from 8% to 6.7%. - Estimated monthly branded searches for TCL in New Zealand rose 28.5% over 12 measured months, from 1.4K to 1.8K in September 2026. ## Month by month | Month | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | TCL estimated searches | TCL Share of Search | TCL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 7.6% | 2 | 1.4K | 2.2% | 5 | | Nov 2025 | 5.1K | 6.9% | 2 | 2K | 2.7% | 5 | | Dec 2025 | 4.2K | 5.9% | 2 | 1.9K | 2.7% | 5 | | Jan 2026 | 4.5K | 7.1% | 2 | 2.1K | 3.3% | 5 | | Feb 2026 | 4.5K | 7.5% | 2 | 1.4K | 2.3% | 5 | | Mar 2026 | 4.8K | 7.4% | 2 | 1.7K | 2.7% | 5 | | Apr 2026 | 3.9K | 6.6% | 2 | 1.7K | 2.9% | 5 | | May 2026 | 4.5K | 7.5% | 2 | 1.8K | 3% | 5 | | Jun 2026 | 5.4K | 8.4% | 2 | 1.7K | 2.7% | 5 | | Jul 2026 | 4.8K | 7.4% | 2 | 1.5K | 2.3% | 5 | | Aug 2026 | 5.1K | 8% | 2 | 1.5K | 2.3% | 5 | | Sep 2026 | 4.2K | 6.7% | 2 | 1.8K | 2.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Surface’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Surface**: Measured on the search terms “microsoft surface tab”, “microsoftsurface”, “pc surface pro”, “surface laptop tablet” and “surface pro”, summed into one figure. - **TCL**: Measured on the search terms “tcl”, “tcl chinese theatres”, “tcl nxtpaper” and “tcl q led”, summed into one figure. - [Microsoft Surface profile](/demand/nz/brands/microsoft-surface) - [TCL profile](/demand/nz/brands/tcl) - [All tablet brands in New Zealand](/demand/nz/categories/nz-tablet-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Surface or TCL more popular in search? In September 2026, Microsoft Surface had more branded searches than TCL among tablet brands in New Zealand. Microsoft Surface had about 4,210 branded searches, while TCL had 1,760. Microsoft Surface made up 6.7% of all tablet brand searches we track, and TCL accounted for 2.8%. ## Cite this page Brandwave. "Microsoft Surface vs TCL: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-surface-vs-tcl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-surface-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.