--- title: "Microsoft Surface vs Razer: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Microsoft Surface or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-surface-vs-razer" publisher: "Brandwave" --- # Microsoft Surface vs Razer: Which is more popular by branded search in New Zealand? Which is more popular in search, Microsoft Surface or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Surface and Razer - **Competitive set**: Laptop brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Microsoft Surface Share of Search**: 6.8% - **Razer Share of Search**: 5.4% ## Which is more popular in search, Microsoft Surface or Razer? - In August 2026, Microsoft Surface had more branded searches than Razer among laptop brands in New Zealand. Microsoft Surface was estimated to have 10.1K branded searches compared to Razer’s 8K, and held a 6.8% Share of Search versus Razer’s 5.4%. - Microsoft Surface was ahead of Razer in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among laptop brands in New Zealand moved from 8.3% to 6.8%, and its estimated monthly branded searches moved from 10.8K to 10.1K. - Across the 11 months ending August 2026, Razer’s estimated Share of Search among laptop brands in New Zealand moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 7.5K to 8K. ## How did search popularity change for New Zealand laptop brands in August 2026? Neither Microsoft Surface nor Razer moved beyond provider rounding among laptop brands in Aug 2026. ## Month by month | Month | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | Razer estimated searches | Razer Share of Search | Razer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.8K | 8.3% | 4 | 7.5K | 5.7% | 6 | | Nov 2025 | 11.5K | 7.9% | 5 | 8.3K | 5.7% | 6 | | Dec 2025 | 9.4K | 7.4% | 5 | 8.9K | 7% | 6 | | Jan 2026 | 10.2K | 6.9% | 5 | 8.6K | 5.8% | 6 | | Feb 2026 | 9.6K | 6.8% | 5 | 6.6K | 4.6% | 6 | | Mar 2026 | 11K | 5.9% | 5 | 7K | 3.8% | 6 | | Apr 2026 | 8.6K | 6.9% | 5 | 7.3K | 5.9% | 6 | | May 2026 | 9.5K | 6.8% | 5 | 7.2K | 5.2% | 6 | | Jun 2026 | 11.3K | 7.6% | 4 | 7.4K | 5% | 6 | | Jul 2026 | 10.1K | 7.1% | 5 | 7K | 5% | 6 | | Aug 2026 | 10.1K | 6.8% | 5 | 8K | 5.4% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Surface’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Surface**: Measured on the search terms “microsoft com”, “microsoft surface laptop”, “microsoft surface laptop 7”, “microsoft surface near me”, “microsoft surface nz”, “microsoft surface pro 11”, “microsoft surface tab”, “microsoftsurface”, “microsoftsurface laptop”, “pc surface pro”, “surface laptop”, “surface laptop 7”, “surface laptop notebook”, “surface laptop tablet”, “surface pro”, “surface pro 11”, “surface pro 4”, “surface pro 7”, “surface pro 8”, “surface pro 9” and “surface pro laptop”, summed into one figure. - **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer basilisk v3”, “razer basilisk v3 pro”, “razer blackshark v2”, “razer blackshark v2 x”, “razer blade 14”, “razer com”, “razer deathadder v3”, “razer deathadder v3 pro”, “razer gaming”, “razer gaming chair”, “razer gaming mice”, “razer gold”, “razer headset”, “razer keyboard”, “razer laptop”, “razer mice”, “razer microphone”, “razer naga”, “razer near me”, “razer notebook”, “razer nz”, “razer online”, “razer viper”, “razer viper ultimate” and “razer viper v3”, summed into one figure. - [Microsoft Surface profile](/demand/nz/brands/microsoft-surface) - [Razer profile](/demand/nz/brands/razer) - [All laptop brands in New Zealand](/demand/nz/categories/nz-laptop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Microsoft Surface or Razer? In August 2026, Microsoft Surface had more branded searches than Razer among laptop brands in New Zealand. Microsoft Surface was estimated to have 10.1K branded searches compared to Razer’s 8K, and held a 6.8% Share of Search versus Razer’s 5.4%. ## Cite this page Brandwave. "Microsoft Surface vs Razer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-surface-vs-razer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-surface-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.