--- title: "Microsoft Entra vs Okta: Which is searched more in New Zealand?" description: "Is Microsoft Entra or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-entra-vs-okta" publisher: "Brandwave" --- # Microsoft Entra vs Okta: Which is searched more in New Zealand? Is Microsoft Entra or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workforce identity platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Entra and Okta - **Competitive set**: Workforce identity platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Microsoft Entra Share of Search**: 18.1% - **Okta Share of Search**: 60.5% ## Is Microsoft Entra or Okta more popular in search? - In September 2026, Okta had more branded searches than Microsoft Entra among workforce identity platforms in New Zealand. Okta had about 1,300 branded searches, while Microsoft Entra had 390. Okta made up 60.5% of all workforce identity platform searches we track, and Microsoft Entra accounted for 18.1%. - Okta was ahead of Microsoft Entra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Entra’s share of searches among workforce identity platforms in New Zealand moved from 11% to 18.1%, and its estimated monthly branded searches moved from 330 to 390. - Across the 12 months ending September 2026, Okta’s share of searches among workforce identity platforms in New Zealand moved from 73.6% to 60.5%, and its estimated monthly branded searches moved from 2.2K to 1.3K. ## Top workforce identity platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Entra appeared in all five answers. Okta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Entra was listed before Okta in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Entra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Okta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CyberArk Workforce Identity | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | JumpCloud | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ping Identity | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cisco Duo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workforce identity platforms - Asked ChatGPT "Which workforce identity platform should I use in New Zealand?": 1. Microsoft Entra, 2. Okta, 3. CyberArk Workforce Identity, 4. JumpCloud - Asked ChatGPT "What are the best workforce identity platforms in New Zealand?": 1. Microsoft Entra, 2. Okta, 3. CyberArk Workforce Identity, 4. Ping Identity, 5. JumpCloud - Asked ChatGPT "What's the best workforce identity platform in New Zealand for a small IT team?": 1. Microsoft Entra, 2. JumpCloud, 3. Okta - Searched Google, AI Overview "secure access management": 1. Microsoft Entra - Searched Google, AI Overview "workforce identity platform": 1. Okta, 2. Microsoft Entra, 3. Ping Identity, 4. CyberArk Workforce Identity Not named in any answer: Cisco Duo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand workforce identity platforms in September 2026? - In September 2026, Microsoft Entra gained share of searches among workforce identity platforms in New Zealand, from 14% to 18.1%. - In September 2026, Okta lost share of searches among workforce identity platforms in New Zealand, from 67.7% to 60.5%. ## Month by month | Month | Microsoft Entra estimated searches | Microsoft Entra Share of Search | Microsoft Entra rank | Okta estimated searches | Okta Share of Search | Okta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 330 | 11% | 2 | 2.2K | 73.6% | 1 | | Nov 2025 | 270 | 10.2% | 2 | 1.9K | 73.9% | 1 | | Dec 2025 | 150 | 6.8% | 4 | 1.6K | 72.1% | 1 | | Jan 2026 | 180 | 7.1% | 3 | 1.9K | 74% | 1 | | Feb 2026 | 210 | 9.1% | 3 | 1.6K | 68.4% | 1 | | Mar 2026 | 270 | 9.7% | 3 | 1.9K | 69.7% | 1 | | Apr 2026 | 220 | 9.9% | 3 | 1.6K | 70% | 1 | | May 2026 | 210 | 9.7% | 2 | 1.6K | 71.4% | 1 | | Jun 2026 | 270 | 10.6% | 2 | 1.8K | 72.4% | 1 | | Jul 2026 | 330 | 11.1% | 2 | 2.2K | 74.2% | 1 | | Aug 2026 | 320 | 14% | 2 | 1.6K | 67.7% | 1 | | Sep 2026 | 390 | 18.1% | 2 | 1.3K | 60.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Entra’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Entra**: Measured on the search terms “microsoft entra” and “microsoftentra”, summed into one figure. - **Okta**: Measured on the search terms “lineage okta”, “okta” and “okta verify”, summed into one figure. - [Microsoft Entra profile](/demand/nz/brands/microsoft-entra) - [Okta profile](/demand/nz/brands/okta) - [All workforce identity platforms in New Zealand](/demand/nz/categories/nz-workforce-identity-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Entra or Okta more popular in search? In September 2026, Okta had more branded searches than Microsoft Entra among workforce identity platforms in New Zealand. Okta had about 1,300 branded searches, while Microsoft Entra had 390. Okta made up 60.5% of all workforce identity platform searches we track, and Microsoft Entra accounted for 18.1%. ## Cite this page Brandwave. "Microsoft Entra vs Okta: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-entra-vs-okta This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-entra-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.