--- title: "Microsoft Edge vs Safari: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Microsoft Edge or Safari? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-edge-vs-safari" publisher: "Brandwave" --- # Microsoft Edge vs Safari: Which is more popular by branded search in New Zealand? Which is more popular in search, Microsoft Edge or Safari? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Edge and Safari - **Competitive set**: Web browsers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Microsoft Edge Share of Search**: 4.7% - **Safari Share of Search**: 2.1% ## Which is more popular in search, Microsoft Edge or Safari? - In August 2026, Microsoft Edge had more branded searches than Safari among web browsers in New Zealand. Microsoft Edge was estimated to have 6.1K branded searches compared to Safari’s 2.7K, and held a 4.7% Share of Search versus Safari’s 2.1%. - The lead changed hands 2 times in the 11 months ending August 2026: Safari took it in January 2026, Microsoft Edge took it in February 2026. - Across the 11 months ending August 2026, Microsoft Edge’s estimated Share of Search among web browsers in New Zealand moved from 3.4% to 4.7%, and its estimated monthly branded searches moved from 3.8K to 6.1K. - Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 2.7K. ## How did search popularity change for New Zealand web browsers in August 2026? - Estimated monthly branded searches for Microsoft Edge in New Zealand rose 60.3% over 11 measured months, from 3.8K to 6.1K in August 2026. ## Month by month | Month | Microsoft Edge estimated searches | Microsoft Edge Share of Search | Microsoft Edge rank | Safari estimated searches | Safari Share of Search | Safari rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 3.4% | 4 | 2.7K | 2.4% | 6 | | Nov 2025 | 3.3K | 3.1% | 4 | 1.8K | 1.7% | 6 | | Dec 2025 | 2.7K | 3% | 5 | 2.4K | 2.6% | 6 | | Jan 2026 | 3.2K | 3.3% | 5 | 3.4K | 3.4% | 4 | | Feb 2026 | 4.3K | 3.5% | 4 | 3.2K | 2.6% | 6 | | Mar 2026 | 4.7K | 3.4% | 4 | 3.4K | 2.5% | 6 | | Apr 2026 | 4K | 3.6% | 4 | 2.4K | 2.2% | 6 | | May 2026 | 5.1K | 3.9% | 4 | 2.8K | 2.1% | 6 | | Jun 2026 | 4.8K | 3.7% | 4 | 2.7K | 2.1% | 6 | | Jul 2026 | 5.7K | 5% | 4 | 2.7K | 2.4% | 6 | | Aug 2026 | 6.1K | 4.7% | 4 | 2.7K | 2.1% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Edge’s and Safari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Edge**: Measured on the search terms “deleting microsoft edge”, “edge browser”, “edge browser download”, “edge browser macos”, “https microsoft edge”, “microsoft edge”, “microsoft edge download”, “microsoft edge online”, “microsoft edge osx”, “microsoft edge webview2”, “microsoftedge”, “microsoftedge download”, “ms edge browser” and “uninstalling microsoft edge”, summed into one figure. - **Safari**: Measured on the search terms “clear browser cookies safari”, “download safari for windows”, “open safari browser”, “private browser safari”, “safari browser”, “safari browser for mac”, “safari browser for windows”, “safari browser updates” and “safari download”, summed into one figure. - [Microsoft Edge profile](/demand/nz/brands/microsoft-edge) - [Safari profile](/demand/nz/brands/safari) - [All web browsers in New Zealand](/demand/nz/categories/nz-web-browsers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Microsoft Edge or Safari? In August 2026, Microsoft Edge had more branded searches than Safari among web browsers in New Zealand. Microsoft Edge was estimated to have 6.1K branded searches compared to Safari’s 2.7K, and held a 4.7% Share of Search versus Safari’s 2.1%. ## Cite this page Brandwave. "Microsoft Edge vs Safari: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-edge-vs-safari This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-edge-vs-safari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.