--- title: "Microsoft Defender for Business vs SentinelOne: Which is searched more in New Zealand?" description: "Is Microsoft Defender for Business or SentinelOne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-defender-business-vs-sentinelone" publisher: "Brandwave" --- # Microsoft Defender for Business vs SentinelOne: Which is searched more in New Zealand? Is Microsoft Defender for Business or SentinelOne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft Defender for Business and SentinelOne - **Competitive set**: Endpoint security platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Microsoft Defender for Business Share of Search**: 0.46% - **SentinelOne Share of Search**: 4% ## Is Microsoft Defender for Business or SentinelOne more popular in search? - In September 2026, SentinelOne had more branded searches than Microsoft Defender for Business among endpoint security platforms in New Zealand. SentinelOne had about 260 branded searches, while Microsoft Defender for Business had 30. SentinelOne made up 4% of all endpoint security platform searches we track, and Microsoft Defender for Business accounted for 0.46%. - SentinelOne was ahead of Microsoft Defender for Business in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft Defender for Business’ share of searches among endpoint security platforms in New Zealand moved from 0.38% to 0.46%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, SentinelOne’s share of searches among endpoint security platforms in New Zealand moved from 3.3% to 4%, and its estimated monthly branded searches held steady at 260. ## Top endpoint security platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SentinelOne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft Defender for Business was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SentinelOne was listed before Microsoft Defender for Business in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CrowdStrike | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SentinelOne | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Microsoft Defender for Business | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Defender for Endpoint | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Bitdefender | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos Intercept X | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sophos Endpoint | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | ESET | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Malwarebytes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about endpoint security platforms - Asked ChatGPT "Which endpoint security platform should I use in New Zealand?": 1. Microsoft Defender for Business, 2. CrowdStrike, 3. SentinelOne, 4. Sophos Endpoint - Asked ChatGPT "What are the best endpoint security platforms in New Zealand?": 1. Microsoft Defender for Endpoint, 2. CrowdStrike, 3. SentinelOne, 4. Sophos Intercept X, 5. Bitdefender, 6. ESET, 7. Sophos Endpoint - Asked ChatGPT "What's the best endpoint security platform in New Zealand for a small it team?": 1. Microsoft Defender for Business, 2. Sophos Intercept X, 3. CrowdStrike, 4. Bitdefender, 5. Microsoft Defender for Endpoint, 6. Sophos Endpoint - Searched Google, AI Overview "endpoint security platforms": 1. CrowdStrike, 2. SentinelOne, 3. Sophos Endpoint, 4. Microsoft Defender for Endpoint - Searched Google, AI Overview "best endpoint security": 1. SentinelOne, 2. CrowdStrike, 3. Bitdefender, 4. Microsoft Defender for Endpoint Not named in any answer: Malwarebytes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand endpoint security platforms in September 2026? - In September 2026, SentinelOne gained share of searches among endpoint security platforms in New Zealand, from 3.4% to 4%. ## Month by month | Month | Microsoft Defender for Business estimated searches | Microsoft Defender for Business Share of Search | Microsoft Defender for Business rank | SentinelOne estimated searches | SentinelOne Share of Search | SentinelOne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.38% | 7 | 260 | 3.3% | 5 | | Nov 2025 | 30 | 0.43% | 8 | 260 | 3.7% | 5 | | Dec 2025 | 20 | 0.31% | 7 | 210 | 3.2% | 5 | | Jan 2026 | 30 | 0.43% | 7 | 210 | 3% | 5 | | Feb 2026 | 40 | 0.57% | 7 | 260 | 3.7% | 5 | | Mar 2026 | 70 | 0.82% | 7 | 320 | 3.8% | 5 | | Apr 2026 | 40 | 0.53% | 7 | 260 | 3.5% | 5 | | May 2026 | 70 | 0.86% | 7 | 260 | 3.2% | 5 | | Jun 2026 | 40 | 0.48% | 7 | 260 | 3.1% | 5 | | Jul 2026 | 30 | 0.37% | 7 | 210 | 2.6% | 5 | | Aug 2026 | 40 | 0.53% | 7 | 260 | 3.4% | 5 | | Sep 2026 | 30 | 0.46% | 7 | 260 | 4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft Defender for Business’ and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft Defender for Business**: Measured on the search term “microsoft defender for business”. - **SentinelOne**: Measured on the search term “sentinelone”. - [Microsoft Defender for Business profile](/demand/nz/brands/microsoft-defender-business) - [SentinelOne profile](/demand/nz/brands/sentinelone) - [All endpoint security platforms in New Zealand](/demand/nz/categories/nz-endpoint-security-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft Defender for Business or SentinelOne more popular in search? In September 2026, SentinelOne had more branded searches than Microsoft Defender for Business among endpoint security platforms in New Zealand. SentinelOne had about 260 branded searches, while Microsoft Defender for Business had 30. SentinelOne made up 4% of all endpoint security platform searches we track, and Microsoft Defender for Business accounted for 0.46%. ## Cite this page Brandwave. "Microsoft Defender for Business vs SentinelOne: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-defender-business-vs-sentinelone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-defender-business-vs-sentinelone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.