---
title: "Microsoft Copilot vs Perplexity: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Microsoft Copilot or Perplexity? Compare estimated monthly branded-search demand and Share of Search inside the AI chatbots set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/microsoft-copilot-vs-perplexity"
publisher: "Brandwave"
---

# Microsoft Copilot vs Perplexity: Which is more popular by branded search in New Zealand?

Which is more popular in search, Microsoft Copilot or Perplexity? Compare estimated monthly branded-search demand and Share of Search inside the AI chatbots set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Microsoft Copilot and Perplexity
- **Competitive set**: AI chatbots
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Microsoft Copilot Share of Search**: 2.8%
- **Perplexity Share of Search**: 0.52%

## Which is more popular in search, Microsoft Copilot or Perplexity?

- In August 2026, Microsoft Copilot had more branded searches than Perplexity among AI chatbots in New Zealand. Microsoft Copilot was estimated to have 153K branded searches compared to Perplexity’s 28.1K, and held a 2.8% Share of Search versus Perplexity’s 0.52%.
- Microsoft Copilot was ahead of Perplexity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 150K to 153K.
- Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chatbots in New Zealand moved from 1.3% to 0.52%, and its estimated monthly branded searches moved from 59.5K to 28.1K.

## How did search popularity change for New Zealand AI chatbots in August 2026?

- Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

## Month by month

| Month | Microsoft Copilot estimated searches | Microsoft Copilot Share of Search | Microsoft Copilot rank | Perplexity estimated searches | Perplexity Share of Search | Perplexity rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 150K | 3.3% | 3 | 59.5K | 1.3% | 4 |
| Nov 2025 | 122K | 2.8% | 3 | 48.7K | 1.1% | 4 |
| Dec 2025 | 82.2K | 2.4% | 3 | 28.9K | 0.86% | 4 |
| Jan 2026 | 98.9K | 2.4% | 3 | 30.3K | 0.74% | 4 |
| Feb 2026 | 122K | 2.8% | 3 | 40.4K | 0.92% | 5 |
| Mar 2026 | 183K | 3.3% | 3 | 60.3K | 1.1% | 5 |
| Apr 2026 | 150K | 3.3% | 3 | 40.4K | 0.9% | 5 |
| May 2026 | 183K | 3.3% | 3 | 42K | 0.76% | 5 |
| Jun 2026 | 193K | 3.5% | 3 | 34.4K | 0.62% | 5 |
| Jul 2026 | 135K | 3% | 3 | 24.8K | 0.56% | 5 |
| Aug 2026 | 153K | 2.8% | 3 | 28.1K | 0.52% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Copilot’s and Perplexity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Microsoft Copilot**: Measured on the search terms “copilot”, “copilot microsoft”, “copilot microsoft com”, “microsoft copilot ai”, “microsoft copilot app”, “microsoft copilot chat”, “microsoft copilot nz”, “microsoft copilot online”, “microsoftcopilot” and “ms copilot”, summed into one figure.
- **Perplexity**: Measured on the search terms “perplexity”, “perplexity ai”, “perplexity app”, “perplexity chat”, “perplexity near me” and “perplexity online”, summed into one figure.

- [Microsoft Copilot profile](/demand/nz/brands/microsoft-copilot)
- [Perplexity profile](/demand/nz/brands/perplexity)
- [All AI chatbots in New Zealand](/demand/nz/categories/nz-ai-chatbots): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Microsoft Copilot or Perplexity?

In August 2026, Microsoft Copilot had more branded searches than Perplexity among AI chatbots in New Zealand. Microsoft Copilot was estimated to have 153K branded searches compared to Perplexity’s 28.1K, and held a 2.8% Share of Search versus Perplexity’s 0.52%.

## Cite this page

Brandwave. "Microsoft Copilot vs Perplexity: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/microsoft-copilot-vs-perplexity

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/microsoft-copilot-vs-perplexity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.