--- title: "Mico vs Reece: Which is more popular in New Zealand?" description: "Is Mico or Reece more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mico-vs-reece" publisher: "Brandwave" --- # Mico vs Reece: Which is more popular in New Zealand? Is Mico or Reece more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mico and Reece - **Competitive set**: Plumbing and bathroom merchants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Mico Share of Search**: 15.4% - **Reece Share of Search**: 3.7% ## Is Mico or Reece more popular in search? - In October 2026, Mico had more branded searches than Reece among plumbing and bathroom merchants in New Zealand. Mico had about 7,910 branded searches, while Reece had 1,900. Mico made up 15.4% of all plumbing and bathroom merchant searches we track, and Reece accounted for 3.7%. - Mico was ahead of Reece in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Mico’s share of searches among plumbing and bathroom merchants in New Zealand moved from 15.3% to 15.4%, and its estimated monthly branded searches moved from 8.1K to 7.9K. - Across the 12 months ending October 2026, Reece’s share of searches among plumbing and bathroom merchants in New Zealand moved from 5.4% to 3.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mico appeared in all five answers. Reece was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mico was listed before Reece in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mico | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Plumbing World | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Reece | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Robertson Bathware | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Chesters Plumbing & Bathroom Centre | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Plumbing Plus | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Plumbline | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Englefield | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Methven | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about plumbing and bathroom merchants - Asked ChatGPT "Which plumbing or bathroom merchant should I shop at in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Robertson Bathware - Asked ChatGPT "What are the best plumbing and bathroom merchants in New Zealand?": 1. Plumbing World, 2. Mico, 3. Reece, 4. Plumbing Plus, 5. Chesters Plumbing & Bathroom Centre, 6. Robertson Bathware, 7. Plumbline - Asked ChatGPT "What's the best plumbing or bathroom merchant in New Zealand for a bathroom renovation?": 1. Robertson Bathware, 2. Mico, 3. Reece, 4. Chesters Plumbing & Bathroom Centre - Searched Google, AI Overview "bathroom supplies nz": 1. Mico, 2. Plumbline - Searched Google, AI Overview "bathroom fittings nz": 1. Plumbline, 2. Methven, 3. Englefield, 4. Mico, 5. Robertson Bathware Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026? - In October 2026, Reece lost share of searches among plumbing and bathroom merchants in New Zealand, from 4.5% to 3.7%. ## How has branded search for Mico and Reece changed in New Zealand over the last 12 months? | Month | Mico estimated searches | Mico Share of Search | Mico rank | Reece estimated searches | Reece Share of Search | Reece rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.1K | 15.3% | 3 | 2.9K | 5.4% | 5 | | Dec 2025 | 7.9K | 18.2% | 3 | 1.9K | 4.4% | 5 | | Jan 2026 | 8.1K | 16% | 2 | 2.4K | 4.7% | 5 | | Feb 2026 | 8.1K | 15.5% | 3 | 2.4K | 4.6% | 5 | | Mar 2026 | 8.2K | 14% | 3 | 2.4K | 4.1% | 5 | | Apr 2026 | 8.3K | 15.9% | 3 | 1.9K | 3.6% | 6 | | May 2026 | 8.2K | 15.6% | 3 | 1.9K | 3.6% | 5 | | Jun 2026 | 8.3K | 15.6% | 3 | 1.9K | 3.6% | 6 | | Jul 2026 | 8.3K | 15.4% | 3 | 2.4K | 4.5% | 5 | | Aug 2026 | 8.2K | 15.4% | 3 | 2.4K | 4.5% | 5 | | Sep 2026 | 8.2K | 15.5% | 3 | 2.4K | 4.5% | 5 | | Oct 2026 | 7.9K | 15.4% | 3 | 1.9K | 3.7% | 6 | ## How are Mico’s and Reece’s branded searches counted? Brandwave collects information about searches that people make online using Mico’s and Reece’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mico**: Measured on the search terms “mico bathroom”, “mico plumbing”, “mico plumbing henderson”, “mico plumbing supplies”, “mico showroom”, “mico vanity” and “mico wakefield plumbing”, summed into one figure. - **Reece**: Measured on the search term “reece”. - [Mico profile](/demand/nz/brands/mico) - [Reece profile](/demand/nz/brands/reece) - [All plumbing and bathroom merchants in New Zealand](/demand/nz/categories/nz-plumbing-merchants): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mico or Reece more popular in search? In October 2026, Mico had more branded searches than Reece among plumbing and bathroom merchants in New Zealand. Mico had about 7,910 branded searches, while Reece had 1,900. Mico made up 15.4% of all plumbing and bathroom merchant searches we track, and Reece accounted for 3.7%. ## Cite this page Brandwave. "Mico vs Reece: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/mico-vs-reece This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mico-vs-reece. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.