--- title: "Mico vs Plumbing World: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mico or Plumbing World? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mico-vs-plumbing-world" publisher: "Brandwave" --- # Mico vs Plumbing World: Which is more popular by branded search in New Zealand? Which is more popular in search, Mico or Plumbing World? Compare estimated monthly branded-search demand and Share of Search inside the Plumbing and bathroom merchants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mico and Plumbing World - **Competitive set**: Plumbing and bathroom merchants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mico Share of Search**: 22.5% - **Plumbing World Share of Search**: 58.3% ## Which is more popular in search, Mico or Plumbing World? - In August 2026, Plumbing World had more branded searches than Mico among plumbing and bathroom merchants in New Zealand. Plumbing World was estimated to have 26.7K branded searches compared to Mico’s 10.3K, and held a 58.3% Share of Search versus Mico’s 22.5%. - Plumbing World was ahead of Mico in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mico’s estimated Share of Search among plumbing and bathroom merchants in New Zealand moved from 22.1% to 22.5%, and its estimated monthly branded searches moved from 11.2K to 10.3K. - Across the 11 months ending August 2026, Plumbing World’s estimated Share of Search among plumbing and bathroom merchants in New Zealand moved from 61.6% to 58.3%, and its estimated monthly branded searches moved from 31.2K to 26.7K. ## How did search popularity change for New Zealand plumbing and bathroom merchants in August 2026? - Plumbing World’s estimated Share of Search among plumbing and bathroom merchants in New Zealand has lost ground for 3 months in a row, from 60.7% to 58.3% in August 2026. ## Month by month | Month | Mico estimated searches | Mico Share of Search | Mico rank | Plumbing World estimated searches | Plumbing World Share of Search | Plumbing World rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.2K | 22.1% | 2 | 31.2K | 61.6% | 1 | | Nov 2025 | 9.8K | 22.5% | 2 | 26.1K | 59.8% | 1 | | Dec 2025 | 9.3K | 24.8% | 2 | 21.7K | 58.3% | 1 | | Jan 2026 | 9.6K | 21.7% | 2 | 26.3K | 59.3% | 1 | | Feb 2026 | 9.6K | 21.2% | 2 | 27.9K | 61.4% | 1 | | Mar 2026 | 10K | 19.5% | 2 | 31.8K | 62.1% | 1 | | Apr 2026 | 10K | 22.8% | 2 | 26.2K | 59.7% | 1 | | May 2026 | 9.9K | 22.2% | 2 | 27.1K | 60.7% | 1 | | Jun 2026 | 10.1K | 22.8% | 2 | 26.4K | 59.2% | 1 | | Jul 2026 | 10.4K | 22.7% | 2 | 26.8K | 58.8% | 1 | | Aug 2026 | 10.3K | 22.5% | 2 | 26.7K | 58.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mico’s and Plumbing World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mico**: Measured on the search terms “mico bathroom”, “mico plumbing”, “mico plumbing & bathrooms”, “mico plumbing and bathrooms”, “mico plumbing henderson”, “mico plumbing montreal street”, “mico plumbing near me”, “mico plumbing supplies”, “mico showroom”, “mico vanity” and “mico wakefield plumbing”, summed into one figure. - **Plumbing World**: Measured on the search terms “plumbing world”, “plumbing world apollo drive”, “plumbing world bath”, “plumbing world brisbane street”, “plumbing world kitchen taps”, “plumbing world lower hutt”, “plumbing world lunn ave”, “plumbing world near me”, “plumbing world nz”, “plumbing world online”, “plumbing world showers”, “plumbing world showroom”, “plumbing world taps”, “plumbing world toilets”, “plumbing world trade”, “plumbing world vanity”, “plumbingworld”, “plumbingworld co nz” and “plumbingworld nz”, summed into one figure. - [Mico profile](/demand/nz/brands/mico) - [Plumbing World profile](/demand/nz/brands/plumbing-world) - [All plumbing and bathroom merchants in New Zealand](/demand/nz/categories/nz-plumbing-merchants): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mico or Plumbing World? In August 2026, Plumbing World had more branded searches than Mico among plumbing and bathroom merchants in New Zealand. Plumbing World was estimated to have 26.7K branded searches compared to Mico’s 10.3K, and held a 58.3% Share of Search versus Mico’s 22.5%. ## Cite this page Brandwave. "Mico vs Plumbing World: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mico-vs-plumbing-world This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mico-vs-plumbing-world. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.