--- title: "Michael Hill vs Pascoes: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Michael Hill or Pascoes? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/michael-hill-vs-pascoes" publisher: "Brandwave" --- # Michael Hill vs Pascoes: Which is more popular by branded search in New Zealand? Which is more popular in search, Michael Hill or Pascoes? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Michael Hill and Pascoes - **Competitive set**: Jewellery retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Michael Hill Share of Search**: 26.4% - **Pascoes Share of Search**: 23.4% ## Which is more popular in search, Michael Hill or Pascoes? - In August 2026, Michael Hill had more branded searches than Pascoes among jewellery retailers in New Zealand. Michael Hill was estimated to have 59.5K branded searches compared to Pascoes’ 52.8K, and held a 26.4% Share of Search versus Pascoes’ 23.4%. - The lead changed hands 3 times in the 11 months ending August 2026: Michael Hill took it in November 2025, Pascoes took it in December 2025, Michael Hill took it in January 2026. - Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand moved from 24.6% to 26.4%, and its estimated monthly branded searches moved from 60.5K to 59.5K. - Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand moved from 25.2% to 23.4%, and its estimated monthly branded searches moved from 62K to 52.8K. ## How did search popularity change for New Zealand jewellery retailers in August 2026? - In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%. - In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%. ## Month by month | Month | Michael Hill estimated searches | Michael Hill Share of Search | Michael Hill rank | Pascoes estimated searches | Pascoes Share of Search | Pascoes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 24.6% | 2 | 62K | 25.2% | 1 | | Nov 2025 | 88K | 25.7% | 2 | 78.5K | 22.9% | 3 | | Dec 2025 | 98.9K | 23% | 3 | 111K | 25.9% | 2 | | Jan 2026 | 62.4K | 26.1% | 1 | 53.7K | 22.5% | 2 | | Feb 2026 | 62.6K | 28.9% | 1 | 50.8K | 23.4% | 2 | | Mar 2026 | 51.7K | 26.5% | 1 | 41.9K | 21.5% | 3 | | Apr 2026 | 59.3K | 28.3% | 1 | 47.6K | 22.7% | 2 | | May 2026 | 60.7K | 25.7% | 2 | 53.2K | 22.5% | 3 | | Jun 2026 | 49.7K | 24.3% | 2 | 43.9K | 21.4% | 3 | | Jul 2026 | 47.5K | 24.2% | 1 | 44.7K | 22.8% | 3 | | Aug 2026 | 59.5K | 26.4% | 1 | 52.8K | 23.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Michael Hill’s and Pascoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Michael Hill**: Measured on the search terms “michael hill”, “michael hill au”, “michael hill botany”, “michael hill charm”, “michael hill earrings”, “michael hill engagement rings”, “michael hill jewellery”, “michael hill lynnmall”, “michael hill near me”, “michael hill north west”, “michael hill northlands”, “michael hill nz”, “michael hill online”, “michael hill palms”, “michael hill queen st”, “michael hill richmond”, “michael hill rings”, “michael hill sales”, “michael hill shop”, “michael hill st lukes”, “michael hill sylvia park”, “michael hill the base”, “michael hill the palms”, “michaelhill”, “michaelhill co nz”, “michaelhill earrings”, “michaelhill jewellery”, “michaelhill nz”, “michaelhill rings” and “sir michael hill”, summed into one figure. - **Pascoes**: Measured on the search terms “james pascoes”, “pascoes”, “pascoes bayfair”, “pascoes black friday sale”, “pascoes casio”, “pascoes co nz”, “pascoes diamond rings”, “pascoes earrings”, “pascoes engagement rings”, “pascoes g shock”, “pascoes gold rings”, “pascoes gold sale”, “pascoes jewellery”, “pascoes jewellery sale”, “pascoes mens rings”, “pascoes near me”, “pascoes northlands”, “pascoes nz”, “pascoes online”, “pascoes queensgate”, “pascoes rings”, “pascoes sale”, “pascoes seiko”, “pascoes silver rings”, “pascoes the base”, “pascoes the crossing”, “pascoes the jeweller” and “pascoes the palms”, summed into one figure. - [Michael Hill profile](/demand/nz/brands/michael-hill) - [Pascoes profile](/demand/nz/brands/pascoes) - [All jewellery retailers in New Zealand](/demand/nz/categories/nz-jewellery-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Michael Hill or Pascoes? In August 2026, Michael Hill had more branded searches than Pascoes among jewellery retailers in New Zealand. Michael Hill was estimated to have 59.5K branded searches compared to Pascoes’ 52.8K, and held a 26.4% Share of Search versus Pascoes’ 23.4%. ## Cite this page Brandwave. "Michael Hill vs Pascoes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/michael-hill-vs-pascoes This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/michael-hill-vs-pascoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.