--- title: "Mi Piaci vs Wild Pair: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mi Piaci or Wild Pair? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mi-piaci-vs-wild-pair" publisher: "Brandwave" --- # Mi Piaci vs Wild Pair: Which is more popular by branded search in New Zealand? Which is more popular in search, Mi Piaci or Wild Pair? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mi Piaci and Wild Pair - **Competitive set**: Footwear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mi Piaci Share of Search**: 9.8% - **Wild Pair Share of Search**: 0.05% ## Which is more popular in search, Mi Piaci or Wild Pair? - In August 2026, Mi Piaci had more branded searches than Wild Pair among footwear retailers in New Zealand. Mi Piaci was estimated to have 22.9K branded searches compared to Wild Pair’s 120, and held a 9.8% Share of Search versus Wild Pair’s 0.05%. - Mi Piaci was ahead of Wild Pair in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand moved from 8% to 9.8%, and its estimated monthly branded searches moved from 22.1K to 22.9K. - Across the 11 months ending August 2026, Wild Pair’s estimated Share of Search among footwear retailers in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 140 to 120. ## How did search popularity change for New Zealand footwear retailers in August 2026? - In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%. - Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026. ## Month by month | Month | Mi Piaci estimated searches | Mi Piaci Share of Search | Mi Piaci rank | Wild Pair estimated searches | Wild Pair Share of Search | Wild Pair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.1K | 8% | 4 | 140 | 0.05% | 8 | | Nov 2025 | 26.7K | 7% | 4 | 250 | 0.07% | 8 | | Dec 2025 | 19.3K | 5.6% | 4 | 160 | 0.05% | 8 | | Jan 2026 | 19.8K | 6.9% | 4 | 200 | 0.07% | 8 | | Feb 2026 | 19.1K | 8.7% | 4 | 130 | 0.06% | 8 | | Mar 2026 | 19.8K | 7.8% | 4 | 110 | 0.04% | 8 | | Apr 2026 | 22.9K | 8.5% | 4 | 140 | 0.05% | 8 | | May 2026 | 23K | 8.5% | 4 | 140 | 0.05% | 8 | | Jun 2026 | 18.6K | 7.1% | 4 | 170 | 0.06% | 8 | | Jul 2026 | 18.7K | 7.5% | 4 | 140 | 0.06% | 8 | | Aug 2026 | 22.9K | 9.8% | 4 | 120 | 0.05% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mi Piaci’s and Wild Pair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mi Piaci**: Measured on the search terms “mi piaci ankle boots”, “mi piaci au”, “mi piaci bags”, “mi piaci centreplace”, “mi piaci knee high boots”, “mi piaci lambton quay”, “mi piaci near me”, “mi piaci online”, “mi piaci outlet”, “mi piaci ponsonby”, “mi piaci sandals”, “mi piaci sneakers”, “mi piaci st lukes”, “mi piaci store”, “mi piaci sylvia park”, “mipiaci”, “mipiaci boots”, “mipiaci co nz”, “mipiaci nz”, “mipiaci sale” and “mipiaci shoes”, summed into one figure. - **Wild Pair**: Measured on the search terms “shoes wild pair”, “wild pair”, “wild pair boots”, “wild pair near me”, “wild pair nz”, “wild pair online”, “wildpair”, “wildpair boots”, “wildpair co nz”, “wildpair nz” and “wildpair sale”, summed into one figure. - [Mi Piaci profile](/demand/nz/brands/mi-piaci) - [Wild Pair profile](/demand/nz/brands/wild-pair) - [All footwear retailers in New Zealand](/demand/nz/categories/nz-footwear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mi Piaci or Wild Pair? In August 2026, Mi Piaci had more branded searches than Wild Pair among footwear retailers in New Zealand. Mi Piaci was estimated to have 22.9K branded searches compared to Wild Pair’s 120, and held a 9.8% Share of Search versus Wild Pair’s 0.05%. ## Cite this page Brandwave. "Mi Piaci vs Wild Pair: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mi-piaci-vs-wild-pair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mi-piaci-vs-wild-pair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.