--- title: "Mi Piaci vs Platypus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mi Piaci or Platypus? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mi-piaci-vs-platypus" publisher: "Brandwave" --- # Mi Piaci vs Platypus: Which is more popular by branded search in New Zealand? Which is more popular in search, Mi Piaci or Platypus? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mi Piaci and Platypus - **Competitive set**: Footwear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mi Piaci Share of Search**: 9.8% - **Platypus Share of Search**: 15.2% ## Which is more popular in search, Mi Piaci or Platypus? - In August 2026, Platypus had more branded searches than Mi Piaci among footwear retailers in New Zealand. Platypus was estimated to have 35.6K branded searches compared to Mi Piaci’s 22.9K, and held a 15.2% Share of Search versus Mi Piaci’s 9.8%. - Platypus was ahead of Mi Piaci in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mi Piaci’s estimated Share of Search among footwear retailers in New Zealand moved from 8% to 9.8%, and its estimated monthly branded searches moved from 22.1K to 22.9K. - Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand moved from 13.6% to 15.2%, and its estimated monthly branded searches moved from 37.5K to 35.6K. ## How did search popularity change for New Zealand footwear retailers in August 2026? - In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%. - In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%. ## Month by month | Month | Mi Piaci estimated searches | Mi Piaci Share of Search | Mi Piaci rank | Platypus estimated searches | Platypus Share of Search | Platypus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.1K | 8% | 4 | 37.5K | 13.6% | 3 | | Nov 2025 | 26.7K | 7% | 4 | 58.3K | 15.3% | 3 | | Dec 2025 | 19.3K | 5.6% | 4 | 58.6K | 17% | 3 | | Jan 2026 | 19.8K | 6.9% | 4 | 37.5K | 13.2% | 3 | | Feb 2026 | 19.1K | 8.7% | 4 | 30.4K | 13.8% | 3 | | Mar 2026 | 19.8K | 7.8% | 4 | 35.5K | 13.9% | 3 | | Apr 2026 | 22.9K | 8.5% | 4 | 43.4K | 16.1% | 3 | | May 2026 | 23K | 8.5% | 4 | 35.9K | 13.2% | 3 | | Jun 2026 | 18.6K | 7.1% | 4 | 35.8K | 13.7% | 3 | | Jul 2026 | 18.7K | 7.5% | 4 | 35.6K | 14.3% | 3 | | Aug 2026 | 22.9K | 9.8% | 4 | 35.6K | 15.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mi Piaci’s and Platypus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mi Piaci**: Measured on the search terms “mi piaci ankle boots”, “mi piaci au”, “mi piaci bags”, “mi piaci centreplace”, “mi piaci knee high boots”, “mi piaci lambton quay”, “mi piaci near me”, “mi piaci online”, “mi piaci outlet”, “mi piaci ponsonby”, “mi piaci sandals”, “mi piaci sneakers”, “mi piaci st lukes”, “mi piaci store”, “mi piaci sylvia park”, “mipiaci”, “mipiaci boots”, “mipiaci co nz”, “mipiaci nz”, “mipiaci sale” and “mipiaci shoes”, summed into one figure. - **Platypus**: Measured on the search terms “doc martens platypus shoes”, “platypus boots”, “platypus mens sneakers”, “platypus nz”, “platypus sale”, “platypus shoes”, “platypus shoes botany”, “platypus shoes location”, “platypus shoes near me”, “platypus shoes northland”, “platypus shoes queensgate”, “platypus shoes sale”, “platypus shoes st lukes”, “platypus shoes sylvia park”, “platypus shoes the base”, “platypus shoes voucher”, “platypus shoes westgate”, “platypus womens shoes” and “womens platypus shoes”, summed into one figure. - [Mi Piaci profile](/demand/nz/brands/mi-piaci) - [Platypus profile](/demand/nz/brands/platypus) - [All footwear retailers in New Zealand](/demand/nz/categories/nz-footwear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mi Piaci or Platypus? In August 2026, Platypus had more branded searches than Mi Piaci among footwear retailers in New Zealand. Platypus was estimated to have 35.6K branded searches compared to Mi Piaci’s 22.9K, and held a 15.2% Share of Search versus Mi Piaci’s 9.8%. ## Cite this page Brandwave. "Mi Piaci vs Platypus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mi-piaci-vs-platypus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mi-piaci-vs-platypus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.