---
title: "Mevo vs Turo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mevo or Turo? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mevo-vs-turo"
publisher: "Brandwave"
---

# Mevo vs Turo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mevo or Turo? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mevo and Turo
- **Competitive set**: Car sharing services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mevo Share of Search**: 19.1%
- **Turo Share of Search**: 21.6%

## Which is more popular in search, Mevo or Turo?

- In August 2026, Turo had more branded searches than Mevo among car sharing services in New Zealand. Turo was estimated to have 1.4K branded searches compared to Mevo’s 1.2K, and held a 21.6% Share of Search versus Mevo’s 19.1%.
- The lead changed hands once in the 11 months ending August 2026: Turo took it in July 2026.
- Across the 11 months ending August 2026, Mevo’s estimated Share of Search among car sharing services in New Zealand moved from 28% to 19.1%, and its estimated monthly branded searches moved from 2.2K to 1.2K.
- Across the 11 months ending August 2026, Turo’s estimated Share of Search among car sharing services in New Zealand moved from 13.8% to 21.6%, and its estimated monthly branded searches moved from 1.1K to 1.4K.

## How did search popularity change for New Zealand car sharing services in August 2026?

- In August 2026, Mevo lost estimated Share of Search among car sharing services in New Zealand, from 19.7% to 19.1%.
- Turo’s estimated Share of Search among car sharing services in New Zealand has gained ground for 3 months in a row, from 16.9% to 21.6% in August 2026.

## Month by month

| Month | Mevo estimated searches | Mevo Share of Search | Mevo rank | Turo estimated searches | Turo Share of Search | Turo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2K | 28% | 2 | 1.1K | 13.8% | 3 |
| Nov 2025 | 2.2K | 27.5% | 2 | 1.3K | 15.6% | 3 |
| Dec 2025 | 2.1K | 27% | 2 | 1.1K | 14.1% | 3 |
| Jan 2026 | 2.2K | 23.8% | 2 | 1.4K | 14.8% | 3 |
| Feb 2026 | 2.2K | 23.9% | 2 | 1.4K | 15.1% | 3 |
| Mar 2026 | 5K | 45.2% | 1 | 1.4K | 12.5% | 3 |
| Apr 2026 | 3.4K | 37.4% | 2 | 1.2K | 13.1% | 3 |
| May 2026 | 2.3K | 31.5% | 2 | 1.2K | 16.9% | 3 |
| Jun 2026 | 1.6K | 24.8% | 2 | 1.2K | 18.8% | 3 |
| Jul 2026 | 1.3K | 19.7% | 3 | 1.4K | 21.4% | 2 |
| Aug 2026 | 1.2K | 19.1% | 3 | 1.4K | 21.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mevo’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mevo**: Measured on the search terms “mevo”, “mevo camera”, “mevo car share”, “mevo co nz”, “mevo nz” and “mevo online”, summed into one figure.
- **Turo**: Measured on the search terms “car hire turo”, “turo”, “turo car rental”, “turo com”, “turo hire”, “turo near me”, “turo new zealand”, “turo nz” and “turo rent”, summed into one figure.

- [Mevo profile](/demand/nz/brands/mevo)
- [Turo profile](/demand/nz/brands/turo)
- [All car sharing services in New Zealand](/demand/nz/categories/nz-car-sharing-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mevo or Turo?

In August 2026, Turo had more branded searches than Mevo among car sharing services in New Zealand. Turo was estimated to have 1.4K branded searches compared to Mevo’s 1.2K, and held a 21.6% Share of Search versus Mevo’s 19.1%.

## Cite this page

Brandwave. "Mevo vs Turo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mevo-vs-turo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mevo-vs-turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.