---
title: "Metro vs North & South: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Metro or North & South? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/metro-vs-north-and-south"
publisher: "Brandwave"
---

# Metro vs North & South: Which is more popular by branded search in New Zealand?

Which is more popular in search, Metro or North & South? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Metro and North & South
- **Competitive set**: Magazines
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Metro Share of Search**: 4.1%
- **North & South Share of Search**: 2.7%

## Which is more popular in search, Metro or North & South?

- In August 2026, Metro had more branded searches than North & South among magazines in New Zealand. Metro was estimated to have 170 branded searches compared to North & South’s 110, and held a 4.1% Share of Search versus North & South’s 2.7%.
- Metro was ahead of North & South in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Metro’s estimated Share of Search among magazines in New Zealand moved from 19.7% to 4.1%, and its estimated monthly branded searches moved from 1K to 170.
- Across the 11 months ending August 2026, North & South’s estimated Share of Search among magazines in New Zealand moved from 7.8% to 2.7%, and its estimated monthly branded searches moved from 400 to 110.

## How did search popularity change for New Zealand magazines in August 2026?

- Estimated monthly branded searches for Metro in New Zealand fell 83.2% over 11 measured months, from 1K to 170 in August 2026.
- Estimated monthly branded searches for North & South in New Zealand fell 72.5% over 11 measured months, from 400 to 110 in August 2026.

## Month by month

| Month | Metro estimated searches | Metro Share of Search | Metro rank | North & South estimated searches | North & South Share of Search | North & South rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 19.7% | 3 | 400 | 7.8% | 5 |
| Nov 2025 | 260 | 5.6% | 4 | 180 | 3.9% | 5 |
| Dec 2025 | 340 | 6.9% | 4 | 180 | 3.6% | 5 |
| Jan 2026 | 220 | 4.9% | 4 | 150 | 3.4% | 5 |
| Feb 2026 | 170 | 4.2% | 4 | 150 | 3.7% | 5 |
| Mar 2026 | 260 | 4.4% | 4 | 180 | 3.1% | 5 |
| Apr 2026 | 170 | 4.5% | 4 | 120 | 3.2% | 5 |
| May 2026 | 230 | 5.7% | 4 | 120 | 3% | 5 |
| Jun 2026 | 330 | 8% | 4 | 120 | 2.9% | 5 |
| Jul 2026 | 170 | 4.2% | 4 | 120 | 2.9% | 5 |
| Aug 2026 | 170 | 4.1% | 4 | 110 | 2.7% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Metro’s and North & South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Metro**: Measured on the search terms “metro issue”, “metro magazine” and “metro subscription”, summed into one figure.
- **North & South**: Measured on the search terms “north & south magazine” and “north & south subscription”, summed into one figure.

- [Metro profile](/demand/nz/brands/metro)
- [North & South profile](/demand/nz/brands/north-and-south)
- [All magazines in New Zealand](/demand/nz/categories/nz-magazines): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Metro or North & South?

In August 2026, Metro had more branded searches than North & South among magazines in New Zealand. Metro was estimated to have 170 branded searches compared to North & South’s 110, and held a 4.1% Share of Search versus North & South’s 2.7%.

## Cite this page

Brandwave. "Metro vs North & South: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/metro-vs-north-and-south

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/metro-vs-north-and-south. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.