---
title: "Metro vs New Zealand Listener: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Metro or New Zealand Listener? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/metro-vs-new-zealand-listener"
publisher: "Brandwave"
---

# Metro vs New Zealand Listener: Which is more popular by branded search in New Zealand?

Which is more popular in search, Metro or New Zealand Listener? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Metro and New Zealand Listener
- **Competitive set**: Magazines
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Metro Share of Search**: 4.1%
- **New Zealand Listener Share of Search**: 40.7%

## Which is more popular in search, Metro or New Zealand Listener?

- In August 2026, New Zealand Listener had more branded searches than Metro among magazines in New Zealand. New Zealand Listener was estimated to have 1.7K branded searches compared to Metro’s 170, and held a 40.7% Share of Search versus Metro’s 4.1%.
- New Zealand Listener was ahead of Metro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Metro’s estimated Share of Search among magazines in New Zealand moved from 19.7% to 4.1%, and its estimated monthly branded searches moved from 1K to 170.
- Across the 11 months ending August 2026, New Zealand Listener’s estimated Share of Search among magazines in New Zealand moved from 36.5% to 40.7%, and its estimated monthly branded searches moved from 1.9K to 1.7K.

## How did search popularity change for New Zealand magazines in August 2026?

- In August 2026, New Zealand Listener lost estimated Share of Search among magazines in New Zealand, from 46.7% to 40.7%.
- Estimated monthly branded searches for Metro in New Zealand fell 83.2% over 11 measured months, from 1K to 170 in August 2026.

## Month by month

| Month | Metro estimated searches | Metro Share of Search | Metro rank | New Zealand Listener estimated searches | New Zealand Listener Share of Search | New Zealand Listener rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 19.7% | 3 | 1.9K | 36.5% | 1 |
| Nov 2025 | 260 | 5.6% | 4 | 1.7K | 37.2% | 1 |
| Dec 2025 | 340 | 6.9% | 4 | 1.9K | 37.9% | 1 |
| Jan 2026 | 220 | 4.9% | 4 | 1.7K | 38.4% | 1 |
| Feb 2026 | 170 | 4.2% | 4 | 1.5K | 37.4% | 1 |
| Mar 2026 | 260 | 4.4% | 4 | 1.7K | 29.5% | 2 |
| Apr 2026 | 170 | 4.5% | 4 | 1.6K | 43.2% | 1 |
| May 2026 | 230 | 5.7% | 4 | 1.6K | 40.6% | 1 |
| Jun 2026 | 330 | 8% | 4 | 1.8K | 43% | 1 |
| Jul 2026 | 170 | 4.2% | 4 | 1.9K | 46.7% | 1 |
| Aug 2026 | 170 | 4.1% | 4 | 1.7K | 40.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Metro’s and New Zealand Listener’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Metro**: Measured on the search terms “metro issue”, “metro magazine” and “metro subscription”, summed into one figure.
- **New Zealand Listener**: Measured on the search terms “new zealand listener online”, “nz listener”, “nz listener latest issue”, “nz listener magazine online”, “nz listener subscription”, “the listener” and “the new zealand listener”, summed into one figure.

- [Metro profile](/demand/nz/brands/metro)
- [New Zealand Listener profile](/demand/nz/brands/new-zealand-listener)
- [All magazines in New Zealand](/demand/nz/categories/nz-magazines): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Metro or New Zealand Listener?

In August 2026, New Zealand Listener had more branded searches than Metro among magazines in New Zealand. New Zealand Listener was estimated to have 1.7K branded searches compared to Metro’s 170, and held a 40.7% Share of Search versus Metro’s 4.1%.

## Cite this page

Brandwave. "Metro vs New Zealand Listener: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/metro-vs-new-zealand-listener

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/metro-vs-new-zealand-listener. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.