--- title: "Metaname vs Umbrellar: Which is searched more in New Zealand?" description: "Is Metaname or Umbrellar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Domain and hosting providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/metaname-vs-umbrellar" publisher: "Brandwave" --- # Metaname vs Umbrellar: Which is searched more in New Zealand? Is Metaname or Umbrellar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Domain and hosting providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Metaname and Umbrellar - **Competitive set**: Domain and hosting providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Metaname Share of Search**: 1.3% - **Umbrellar Share of Search**: 0.19% ## Is Metaname or Umbrellar more popular in search? - In September 2026, Metaname had more branded searches than Umbrellar among domain and hosting providers in New Zealand. Metaname had about 480 branded searches, while Umbrellar had 70. Metaname made up 1.3% of all domain and hosting provider searches we track, and Umbrellar accounted for 0.19%. - Metaname was ahead of Umbrellar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Metaname’s share of searches among domain and hosting providers in New Zealand moved from 0.96% to 1.3%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending September 2026, Umbrellar’s share of searches among domain and hosting providers in New Zealand moved from 0.2% to 0.19%, and its estimated monthly branded searches moved from 80 to 70. ## Top domain and hosting providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Metaname was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Umbrellar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MyHost | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Metaname | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | SiteHost | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | 1st Domains | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Freeparking | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | GoDaddy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Crazy Domains | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hostinger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Voyager | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SiteGround | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bluehost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Umbrellar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about domain and hosting providers - Asked ChatGPT "Which domain and hosting provider should I use in New Zealand?": 1. MyHost, 2. Metaname, 3. SiteHost - Asked ChatGPT "What are the best domain and hosting providers in New Zealand?": 1. MyHost, 2. SiteHost, 3. Metaname, 4. 1st Domains, 5. Freeparking - Asked ChatGPT "What's the best domain and hosting provider in New Zealand for a small business website?": 1. Metaname, 2. SiteHost, 3. Freeparking - Searched Google, AI Overview "nz web hosting": 1. MyHost, 2. 1st Domains, 3. SiteHost - Searched Google, AI Overview "buy domain nz": 1. 1st Domains, 2. MyHost Not named in any answer: GoDaddy, Crazy Domains, Hostinger, Voyager, SiteGround, Bluehost and Umbrellar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand domain and hosting providers in September 2026? - Estimated monthly branded searches for Metaname in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026. - Estimated monthly branded searches for Umbrellar in New Zealand fell 12.5% over 12 measured months, from 80 to 70 in September 2026. ## Month by month | Month | Metaname estimated searches | Metaname Share of Search | Metaname rank | Umbrellar estimated searches | Umbrellar Share of Search | Umbrellar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.96% | 11 | 80 | 0.2% | 12 | | Nov 2025 | 320 | 0.79% | 11 | 60 | 0.15% | 12 | | Dec 2025 | 260 | 0.73% | 11 | 50 | 0.14% | 12 | | Jan 2026 | 390 | 0.93% | 11 | 50 | 0.12% | 12 | | Feb 2026 | 390 | 0.89% | 11 | 60 | 0.14% | 12 | | Mar 2026 | 480 | 1% | 11 | 120 | 0.26% | 12 | | Apr 2026 | 480 | 1.1% | 11 | 70 | 0.16% | 12 | | May 2026 | 590 | 1.3% | 11 | 80 | 0.18% | 12 | | Jun 2026 | 590 | 1.4% | 11 | 90 | 0.22% | 12 | | Jul 2026 | 590 | 1.5% | 10 | 80 | 0.21% | 12 | | Aug 2026 | 480 | 1.2% | 11 | 70 | 0.18% | 12 | | Sep 2026 | 480 | 1.3% | 11 | 70 | 0.19% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Metaname’s and Umbrellar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Metaname**: Measured on the search term “metaname”. - **Umbrellar**: Measured on the search terms “umbrellar” and “umbrellar web hosting”, summed into one figure. - [Metaname profile](/demand/nz/brands/metaname) - [Umbrellar profile](/demand/nz/brands/umbrellar) - [All domain and hosting providers in New Zealand](/demand/nz/categories/nz-domain-and-hosting-providers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Metaname or Umbrellar more popular in search? In September 2026, Metaname had more branded searches than Umbrellar among domain and hosting providers in New Zealand. Metaname had about 480 branded searches, while Umbrellar had 70. Metaname made up 1.3% of all domain and hosting provider searches we track, and Umbrellar accounted for 0.19%. ## Cite this page Brandwave. "Metaname vs Umbrellar: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/metaname-vs-umbrellar This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/metaname-vs-umbrellar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.