--- title: "Metalcorp vs Sims Metal: Which is more popular in New Zealand?" description: "Is Metalcorp or Sims Metal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Scrap metal dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/metalcorp-vs-sims-metal" publisher: "Brandwave" --- # Metalcorp vs Sims Metal: Which is more popular in New Zealand? Is Metalcorp or Sims Metal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Scrap metal dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Metalcorp and Sims Metal - **Competitive set**: Scrap metal dealers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Metalcorp Share of Search**: 5.9% - **Sims Metal Share of Search**: 36.1% ## Is Metalcorp or Sims Metal more popular in search? - In October 2026, Sims Metal had more branded searches than Metalcorp among scrap metal dealers in New Zealand. Sims Metal had about 2,400 branded searches, while Metalcorp had 390. Sims Metal made up 36.1% of all scrap metal dealer searches we track, and Metalcorp accounted for 5.9%. - Sims Metal was ahead of Metalcorp in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Metalcorp’s share of searches among scrap metal dealers in New Zealand moved from 6.8% to 5.9%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand moved from 50.8% to 36.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top scrap metal dealers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sims Metal was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Metalcorp was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sims Metal was listed before Metalcorp in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Endless Metals Onehunga | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Sims Metal | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Scrap Mart | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Metalcorp | 4th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about scrap metal dealers - Asked ChatGPT "Which scrap metal dealer should I shop at in New Zealand?": 1. Endless Metals Onehunga, 2. Scrap Mart - Asked ChatGPT "What are the best scrap metal dealers in New Zealand?": 1. Sims Metal, 2. Metalcorp, 3. Scrap Mart, 4. Endless Metals Onehunga - Asked ChatGPT "What's the best scrap metal dealer in New Zealand for old metal?": 1. Endless Metals Onehunga, 2. Sims Metal, 3. Scrap Mart - Searched Google, AI Overview "scrap metal prices nz": 1. Sims Metal Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand scrap metal dealers in October 2026? - In October 2026, Metalcorp gained share of searches among scrap metal dealers in New Zealand, from 5.1% to 5.9%. - In October 2026, Sims Metal lost share of searches among scrap metal dealers in New Zealand, from 46.5% to 36.1%. ## How has branded search for Metalcorp and Sims Metal changed in New Zealand over the last 12 months? | Month | Metalcorp estimated searches | Metalcorp Share of Search | Metalcorp rank | Sims Metal estimated searches | Sims Metal Share of Search | Sims Metal rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 6.8% | 3 | 2.9K | 50.8% | 1 | | Dec 2025 | 480 | 7.4% | 3 | 3.6K | 55.4% | 1 | | Jan 2026 | 590 | 10% | 3 | 2.9K | 49.2% | 1 | | Feb 2026 | 480 | 10% | 3 | 2.4K | 50.1% | 1 | | Mar 2026 | 590 | 10% | 3 | 2.9K | 49.1% | 1 | | Apr 2026 | 480 | 8.3% | 3 | 2.9K | 50% | 1 | | May 2026 | 590 | 9.2% | 3 | 2.9K | 45.2% | 2 | | Jun 2026 | 480 | 7.6% | 3 | 2.9K | 46% | 2 | | Jul 2026 | 480 | 7.6% | 3 | 2.9K | 45.8% | 2 | | Aug 2026 | 390 | 6.3% | 3 | 2.9K | 46.5% | 2 | | Sep 2026 | 320 | 5.1% | 3 | 2.9K | 46.5% | 2 | | Oct 2026 | 390 | 5.9% | 3 | 2.4K | 36.1% | 2 | ## How are Metalcorp’s and Sims Metal’s branded searches counted? Brandwave collects information about searches that people make online using Metalcorp’s and Sims Metal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Metalcorp**: Measured on the search term “metalcorp”. - **Sims Metal**: Measured on the search term “sims metal”. - [Metalcorp profile](/demand/nz/brands/metalcorp) - [Sims Metal profile](/demand/nz/brands/sims-metal) - [All scrap metal dealers in New Zealand](/demand/nz/categories/nz-scrap-metal-dealers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Metalcorp or Sims Metal more popular in search? In October 2026, Sims Metal had more branded searches than Metalcorp among scrap metal dealers in New Zealand. Sims Metal had about 2,400 branded searches, while Metalcorp had 390. Sims Metal made up 36.1% of all scrap metal dealer searches we track, and Metalcorp accounted for 5.9%. ## Cite this page Brandwave. "Metalcorp vs Sims Metal: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/metalcorp-vs-sims-metal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/metalcorp-vs-sims-metal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.