--- title: "Merry People vs Skellerup: Which is searched more in New Zealand?" description: "Is Merry People or Skellerup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/merry-people-vs-skellerup" publisher: "Brandwave" --- # Merry People vs Skellerup: Which is searched more in New Zealand? Is Merry People or Skellerup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merry People and Skellerup - **Competitive set**: Gumboot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Merry People Share of Search**: 39.5% - **Skellerup Share of Search**: 41.3% ## Is Merry People or Skellerup more popular in search? - In September 2026, Skellerup had more branded searches than Merry People among gumboot brands in New Zealand. Skellerup had about 2,940 branded searches, while Merry People had 2,810. Skellerup made up 41.3% of all gumboot brand searches we track, and Merry People accounted for 39.5%. - The lead changed hands once in the 12 months ending September 2026: Skellerup took it in September 2026. - Across the 12 months ending September 2026, Merry People’s share of searches among gumboot brands in New Zealand moved from 43.5% to 39.5%, and its estimated monthly branded searches held steady at 2.8K. - Across the 12 months ending September 2026, Skellerup’s share of searches among gumboot brands in New Zealand moved from 39.3% to 41.3%, and its estimated monthly branded searches moved from 2.5K to 2.9K. ## Top gumboot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skellerup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Merry People was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skellerup was listed before Merry People in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skellerup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Muck Boot | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Bogs | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Merry People | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Boonies | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gumboot brands - Asked ChatGPT "Which gumboot brand should I buy in New Zealand?": 1. Skellerup, 2. Muck Boot, 3. Bogs - Asked ChatGPT "What are the best gumboot brands in New Zealand?": 1. Skellerup, 2. Merry People - Asked ChatGPT "What's the best gumboot brand in New Zealand for wet muddy ground?": 1. Skellerup - Searched Google, AI Overview "gumboots nz": 1. Skellerup, 2. Muck Boot, 3. Boonies, 4. Bogs - Searched Google, AI Overview "waterproof boots nz": 1. Bogs Not named in any answer: Hunter. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gumboot brands in September 2026? - In September 2026, Skellerup overtook Merry People to become the leader among gumboot brands in New Zealand, with 41.3% of the searches. - In September 2026, Merry People lost share of searches among gumboot brands in New Zealand, from 43.6% to 39.5%. ## Month by month | Month | Merry People estimated searches | Merry People Share of Search | Merry People rank | Skellerup estimated searches | Skellerup Share of Search | Skellerup rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 43.5% | 1 | 2.5K | 39.3% | 2 | | Nov 2025 | 2.2K | 44.1% | 1 | 1.8K | 37% | 2 | | Dec 2025 | 2.2K | 41.3% | 1 | 1.9K | 34.6% | 2 | | Jan 2026 | 2.5K | 43.1% | 1 | 2K | 34.3% | 2 | | Feb 2026 | 2.5K | 43% | 1 | 2.2K | 38.8% | 2 | | Mar 2026 | 5.6K | 59.8% | 1 | 2.2K | 23.7% | 2 | | Apr 2026 | 10.8K | 67.6% | 1 | 2.9K | 18.4% | 2 | | May 2026 | 8.8K | 59.2% | 1 | 3.8K | 25.8% | 2 | | Jun 2026 | 7.3K | 50.9% | 1 | 4.5K | 31.7% | 2 | | Jul 2026 | 5.8K | 47.3% | 1 | 4.2K | 34% | 2 | | Aug 2026 | 4.3K | 43.6% | 1 | 3.7K | 37.5% | 2 | | Sep 2026 | 2.8K | 39.5% | 2 | 2.9K | 41.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Merry People’s and Skellerup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merry People**: Measured on the search terms “gumboots merry people”, “merry people”, “merry people bobbi”, “merry people boots”, “merry people clogs”, “merry people gumboots”, “sp merry people” and “the merry people”, summed into one figure. - **Skellerup**: Measured on the search terms “4x4 skellerup gumboots”, “skellerup”, “skellerup 4x4”, “skellerup 4x4 gumboots”, “skellerup gumboots”, “skellerup gumboots 4x4”, “skellerup quatro”, “skellerup quatro gumboots”, “skellerup rubber boots” and “skellerup wellies”, summed into one figure. - [Merry People profile](/demand/nz/brands/merry-people) - [Skellerup profile](/demand/nz/brands/skellerup) - [All gumboot brands in New Zealand](/demand/nz/categories/nz-gumboot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merry People or Skellerup more popular in search? In September 2026, Skellerup had more branded searches than Merry People among gumboot brands in New Zealand. Skellerup had about 2,940 branded searches, while Merry People had 2,810. Skellerup made up 41.3% of all gumboot brand searches we track, and Merry People accounted for 39.5%. ## Cite this page Brandwave. "Merry People vs Skellerup: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/merry-people-vs-skellerup This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/merry-people-vs-skellerup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.