--- title: "Merry People vs Muck Boot: Which is searched more in New Zealand?" description: "Is Merry People or Muck Boot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/merry-people-vs-muck-boot" publisher: "Brandwave" --- # Merry People vs Muck Boot: Which is searched more in New Zealand? Is Merry People or Muck Boot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merry People and Muck Boot - **Competitive set**: Gumboot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Merry People Share of Search**: 39.5% - **Muck Boot Share of Search**: 3.8% ## Is Merry People or Muck Boot more popular in search? - In September 2026, Merry People had more branded searches than Muck Boot among gumboot brands in New Zealand. Merry People had about 2,810 branded searches, while Muck Boot had 270. Merry People made up 39.5% of all gumboot brand searches we track, and Muck Boot accounted for 3.8%. - Merry People was ahead of Muck Boot in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Merry People’s share of searches among gumboot brands in New Zealand moved from 43.5% to 39.5%, and its estimated monthly branded searches held steady at 2.8K. - Across the 12 months ending September 2026, Muck Boot’s share of searches among gumboot brands in New Zealand moved from 5.1% to 3.8%, and its estimated monthly branded searches moved from 330 to 270. ## Top gumboot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Muck Boot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Merry People was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Muck Boot was listed before Merry People in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skellerup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Muck Boot | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Bogs | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Merry People | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Boonies | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gumboot brands - Asked ChatGPT "Which gumboot brand should I buy in New Zealand?": 1. Skellerup, 2. Muck Boot, 3. Bogs - Asked ChatGPT "What are the best gumboot brands in New Zealand?": 1. Skellerup, 2. Merry People - Asked ChatGPT "What's the best gumboot brand in New Zealand for wet muddy ground?": 1. Skellerup - Searched Google, AI Overview "gumboots nz": 1. Skellerup, 2. Muck Boot, 3. Boonies, 4. Bogs - Searched Google, AI Overview "waterproof boots nz": 1. Bogs Not named in any answer: Hunter. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gumboot brands in September 2026? - In September 2026, Skellerup overtook Merry People to become the leader among gumboot brands in New Zealand, with 41.3% of the searches. - In September 2026, Merry People lost share of searches among gumboot brands in New Zealand, from 43.6% to 39.5%. - Muck Boot’s share of searches among gumboot brands in New Zealand has lost ground for 3 months in a row, from 5.1% to 3.8% in September 2026. ## Month by month | Month | Merry People estimated searches | Merry People Share of Search | Merry People rank | Muck Boot estimated searches | Muck Boot Share of Search | Muck Boot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 43.5% | 1 | 330 | 5.1% | 4 | | Nov 2025 | 2.2K | 44.1% | 1 | 220 | 4.4% | 5 | | Dec 2025 | 2.2K | 41.3% | 1 | 270 | 5% | 4 | | Jan 2026 | 2.5K | 43.1% | 1 | 330 | 5.7% | 4 | | Feb 2026 | 2.5K | 43% | 1 | 330 | 5.8% | 4 | | Mar 2026 | 5.6K | 59.8% | 1 | 400 | 4.3% | 4 | | Apr 2026 | 10.8K | 67.6% | 1 | 610 | 3.8% | 4 | | May 2026 | 8.8K | 59.2% | 1 | 600 | 4% | 5 | | Jun 2026 | 7.3K | 50.9% | 1 | 730 | 5.1% | 5 | | Jul 2026 | 5.8K | 47.3% | 1 | 600 | 4.9% | 5 | | Aug 2026 | 4.3K | 43.6% | 1 | 400 | 4.1% | 5 | | Sep 2026 | 2.8K | 39.5% | 2 | 270 | 3.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Merry People’s and Muck Boot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merry People**: Measured on the search terms “gumboots merry people”, “merry people”, “merry people bobbi”, “merry people boots”, “merry people clogs”, “merry people gumboots”, “sp merry people” and “the merry people”, summed into one figure. - **Muck Boot**: Measured on the search terms “muck boot” and “muckboot”, summed into one figure. - [Merry People profile](/demand/nz/brands/merry-people) - [Muck Boot profile](/demand/nz/brands/muck-boot) - [All gumboot brands in New Zealand](/demand/nz/categories/nz-gumboot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merry People or Muck Boot more popular in search? In September 2026, Merry People had more branded searches than Muck Boot among gumboot brands in New Zealand. Merry People had about 2,810 branded searches, while Muck Boot had 270. Merry People made up 39.5% of all gumboot brand searches we track, and Muck Boot accounted for 3.8%. ## Cite this page Brandwave. "Merry People vs Muck Boot: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/merry-people-vs-muck-boot This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/merry-people-vs-muck-boot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.