--- title: "Merrell vs Timberland: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Merrell or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/merrell-vs-timberland" publisher: "Brandwave" --- # Merrell vs Timberland: Which is more popular by branded search in New Zealand? Which is more popular in search, Merrell or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merrell and Timberland - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Merrell Share of Search**: 6.4% - **Timberland Share of Search**: 13.6% ## Which is more popular in search, Merrell or Timberland? - In August 2026, Timberland had more branded searches than Merrell among boot brands in New Zealand. Timberland was estimated to have 24.6K branded searches compared to Merrell’s 11.6K, and held a 13.6% Share of Search versus Merrell’s 6.4%. - Timberland was ahead of Merrell in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Merrell’s estimated Share of Search among boot brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 8.6K to 11.6K. - Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boot brands in New Zealand moved from 12.6% to 13.6%, and its estimated monthly branded searches moved from 17.8K to 24.6K. ## How did search popularity change for New Zealand boot brands in August 2026? - In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%. - In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%. ## Month by month | Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | Timberland estimated searches | Timberland Share of Search | Timberland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.6K | 6.1% | 6 | 17.8K | 12.6% | 4 | | Nov 2025 | 11.9K | 6.3% | 5 | 22K | 11.7% | 4 | | Dec 2025 | 9.9K | 5.1% | 5 | 22.3K | 11.5% | 4 | | Jan 2026 | 10.3K | 6.8% | 6 | 17.4K | 11.6% | 4 | | Feb 2026 | 9K | 6.8% | 6 | 14.4K | 10.9% | 4 | | Mar 2026 | 10K | 6.1% | 6 | 17.9K | 11% | 4 | | Apr 2026 | 11.8K | 6.2% | 6 | 20.1K | 10.5% | 4 | | May 2026 | 11.3K | 5.5% | 6 | 20.8K | 10% | 4 | | Jun 2026 | 12K | 6.3% | 6 | 19.4K | 10.1% | 4 | | Jul 2026 | 14.2K | 7.4% | 6 | 21.1K | 11.1% | 4 | | Aug 2026 | 11.6K | 6.4% | 6 | 24.6K | 13.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Merrell’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merrell**: Measured on the search terms “merrell”, “merrell agility peak 5”, “merrell boots”, “merrell com”, “merrell hiking boots”, “merrell hiking shoes”, “merrell hydro moc”, “merrell moab”, “merrell moab 3 gtx”, “merrell moab 3 hiking boots”, “merrell moab 3 hiking shoes”, “merrell moab 3 mid wp”, “merrell moab3”, “merrell near me”, “merrell nz”, “merrell online”, “merrell outlet”, “merrell sandals”, “merrell shoes”, “merrell womens hiking boots” and “moab 3 merrell”, summed into one figure. - **Timberland**: Measured on the search terms “black timberland boots”, “shoes timberland mens”, “timberland”, “timberland boots”, “timberland boots men”, “timberland boots pro steel toe”, “timberland boots women”, “timberland com”, “timberland deck shoes”, “timberland hiking boots”, “timberland loafers”, “timberland near me”, “timberland nz”, “timberland online”, “timberland sale”, “timberland shoes” and “timberland sylvia park”, summed into one figure. - [Merrell profile](/demand/nz/brands/merrell) - [Timberland profile](/demand/nz/brands/timberland) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Merrell or Timberland? In August 2026, Timberland had more branded searches than Merrell among boot brands in New Zealand. Timberland was estimated to have 24.6K branded searches compared to Merrell’s 11.6K, and held a 13.6% Share of Search versus Merrell’s 6.4%. ## Cite this page Brandwave. "Merrell vs Timberland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/merrell-vs-timberland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/merrell-vs-timberland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.