--- title: "Merrell vs Salomon: Which is searched more in New Zealand?" description: "Is Merrell or Salomon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/merrell-vs-salomon" publisher: "Brandwave" --- # Merrell vs Salomon: Which is searched more in New Zealand? Is Merrell or Salomon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merrell and Salomon - **Competitive set**: Waterproof boots brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Merrell Share of Search**: 8.6% - **Salomon Share of Search**: 5.9% ## Is Merrell or Salomon more popular in search? - In September 2026, Merrell had more branded searches than Salomon among waterproof boots brands in New Zealand. Merrell had about 3,480 branded searches, while Salomon had 2,400. Merrell made up 8.6% of all waterproof boots brand searches we track, and Salomon accounted for 5.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Salomon took it in June 2026, Merrell took it in July 2026. - Across the 12 months ending September 2026, Merrell’s share of searches among waterproof boots brands in New Zealand moved from 7.9% to 8.6%, and its estimated monthly branded searches moved from 3K to 3.5K. - Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands in New Zealand moved from 5% to 5.9%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## Top waterproof boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Merrell was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Salomon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Salomon was listed before Merrell in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salomon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Merrell | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KEEN | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Blundstone | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Skellerup | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Skechers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof boots brands - Asked ChatGPT "Which waterproof boot brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. KEEN, 4. Blundstone, 5. Skellerup - Asked ChatGPT "What are the best waterproof boot brands in New Zealand?": 1. Salomon, 2. Merrell, 3. KEEN, 4. Blundstone, 5. Skellerup - Asked ChatGPT "What's the best waterproof boot brand in New Zealand for wet weather walking?": 1. Salomon, 2. Merrell - Searched Google, AI Overview "waterproof boots nz": 1. Merrell - Searched Google, AI Overview "women's waterproof boots": 1. KEEN, 2. Blundstone Not named in any answer: Skechers, Hunter and Columbia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand waterproof boots brands in September 2026? - In September 2026, Merrell gained share of searches among waterproof boots brands in New Zealand, from 7.1% to 8.6%. - Estimated monthly branded searches for Salomon in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Month by month | Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | Salomon estimated searches | Salomon Share of Search | Salomon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 7.9% | 3 | 1.9K | 5% | 4 | | Nov 2025 | 4K | 7.8% | 3 | 2.9K | 5.7% | 4 | | Dec 2025 | 3.4K | 7.7% | 3 | 2.4K | 5.4% | 4 | | Jan 2026 | 3.4K | 8.9% | 3 | 2.4K | 6.2% | 4 | | Feb 2026 | 2.9K | 8.9% | 3 | 1.9K | 5.8% | 4 | | Mar 2026 | 2.9K | 7.5% | 3 | 1.9K | 5% | 4 | | Apr 2026 | 3.5K | 8.6% | 3 | 2.4K | 5.8% | 4 | | May 2026 | 2.7K | 6.7% | 3 | 2.4K | 5.9% | 4 | | Jun 2026 | 2.8K | 6.8% | 4 | 2.9K | 7% | 3 | | Jul 2026 | 3.5K | 9.2% | 3 | 2.4K | 6.3% | 4 | | Aug 2026 | 3K | 7.1% | 3 | 2.4K | 5.7% | 4 | | Sep 2026 | 3.5K | 8.6% | 3 | 2.4K | 5.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Merrell’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merrell**: Measured on the search terms “merrell”, “merrell hydro moc”, “merrell moab”, “merrell outlet” and “merrell sandals”, summed into one figure. - **Salomon**: Measured on the search term “salomon nz”. - [Merrell profile](/demand/nz/brands/merrell) - [Salomon profile](/demand/nz/brands/salomon) - [All waterproof boots brands in New Zealand](/demand/nz/categories/nz-waterproof-boots-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merrell or Salomon more popular in search? In September 2026, Merrell had more branded searches than Salomon among waterproof boots brands in New Zealand. Merrell had about 3,480 branded searches, while Salomon had 2,400. Merrell made up 8.6% of all waterproof boots brand searches we track, and Salomon accounted for 5.9%. ## Cite this page Brandwave. "Merrell vs Salomon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/merrell-vs-salomon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/merrell-vs-salomon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.