--- title: "Merit Cars vs Turners: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Merit Cars or Turners? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/merit-cars-vs-turners" publisher: "Brandwave" --- # Merit Cars vs Turners: Which is more popular by branded search in New Zealand? Which is more popular in search, Merit Cars or Turners? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merit Cars and Turners - **Competitive set**: New Plymouth used car dealerships - **Market**: New Zealand - **Month measured**: Aug 2026 - **Merit Cars Share of Search**: 0.34% - **Turners Share of Search**: 98.2% ## Which is more popular in search, Merit Cars or Turners? - In August 2026, Turners had more branded searches than Merit Cars among new plymouth used car dealerships in New Zealand. Turners was estimated to have 116K branded searches compared to Merit Cars’ 400, and held a 98.2% Share of Search versus Merit Cars’ 0.34%. - Turners was ahead of Merit Cars in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Merit Cars’ estimated Share of Search among new plymouth used car dealerships in New Zealand moved from 0.6% to 0.34%, and its estimated monthly branded searches moved from 690 to 400. - Across the 11 months ending August 2026, Turners’ estimated Share of Search among new plymouth used car dealerships in New Zealand moved from 97.7% to 98.2%, and its estimated monthly branded searches moved from 112K to 116K. ## How did search popularity change for New Zealand new plymouth used car dealerships in August 2026? - Estimated monthly branded searches for Merit Cars in New Zealand fell 42% over 11 measured months, from 690 to 400 in August 2026. ## Month by month | Month | Merit Cars estimated searches | Merit Cars Share of Search | Merit Cars rank | Turners estimated searches | Turners Share of Search | Turners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 690 | 0.6% | 4 | 112K | 97.7% | 1 | | Nov 2025 | 550 | 0.47% | 4 | 113K | 97.8% | 1 | | Dec 2025 | 470 | 0.46% | 4 | 101K | 97.8% | 1 | | Jan 2026 | 500 | 0.37% | 4 | 133K | 98.1% | 1 | | Feb 2026 | 500 | 0.41% | 4 | 118K | 98.1% | 1 | | Mar 2026 | 500 | 0.38% | 4 | 130K | 98% | 1 | | Apr 2026 | 480 | 0.4% | 4 | 117K | 98.2% | 1 | | May 2026 | 320 | 0.27% | 4 | 118K | 98.2% | 1 | | Jun 2026 | 390 | 0.32% | 4 | 118K | 98.1% | 1 | | Jul 2026 | 320 | 0.28% | 4 | 111K | 97.9% | 1 | | Aug 2026 | 400 | 0.34% | 4 | 116K | 98.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Merit Cars’ and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merit Cars**: Measured on the search terms “merit cars new plymouth”, “merit cars new plymouth nz”, “merit cars used cars” and “meritcars.co.nz”, summed into one figure. - **Turners**: Measured on the search terms “turner's auto”, “turners”, “turners auction”, “turners auction damaged cars”, “turners auction live”, “turners auctions machinery”, “turners auto”, “turners avalon drive”, “turners botany”, “turners buy cars”, “turners car auctions”, “turners cars”, “turners cars botany”, “turners cars dunedin”, “turners cars for sale”, “turners cars near me”, “turners cars new plymouth”, “turners cars otahuhu”, “turners cars sell my car”, “turners cars te rapa road”, “turners cars westgate”, “turners cheap cars”, “turners co nz”, “turners crashed cars”, “turners finance”, “turners near me”, “turners nelson”, “turners nz”, “turners online”, “turners te rapa”, “turners used cars”, “turners westgate”, “turners.co.nz” and “turnerscars”, summed into one figure. - [Merit Cars profile](/demand/nz/brands/merit-cars) - [Turners profile](/demand/nz/brands/turners) - [All new plymouth used car dealerships in New Zealand](/demand/nz/categories/nz-new-plymouth-used-car-dealerships): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Merit Cars or Turners? In August 2026, Turners had more branded searches than Merit Cars among new plymouth used car dealerships in New Zealand. Turners was estimated to have 116K branded searches compared to Merit Cars’ 400, and held a 98.2% Share of Search versus Merit Cars’ 0.34%. ## Cite this page Brandwave. "Merit Cars vs Turners: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/merit-cars-vs-turners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/merit-cars-vs-turners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.