--- title: "Merino Country vs Noble Wilde: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Merino Country or Noble Wilde? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/merino-country-vs-noble-wilde" publisher: "Brandwave" --- # Merino Country vs Noble Wilde: Which is more popular by branded search in New Zealand? Which is more popular in search, Merino Country or Noble Wilde? Compare estimated monthly branded-search demand and Share of Search inside the Merino clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merino Country and Noble Wilde - **Competitive set**: Merino clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Merino Country Share of Search**: 0.05% - **Noble Wilde Share of Search**: 2.5% ## Which is more popular in search, Merino Country or Noble Wilde? - In August 2026, Noble Wilde had more branded searches than Merino Country among merino clothing brands in New Zealand. Noble Wilde was estimated to have 1.1K branded searches compared to Merino Country’s 20, and held a 2.5% Share of Search versus Merino Country’s 0.05%. - Noble Wilde was ahead of Merino Country in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Merino Country’s estimated Share of Search among merino clothing brands in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 10 to 20. - Across the 11 months ending August 2026, Noble Wilde’s estimated Share of Search among merino clothing brands in New Zealand moved from 2% to 2.5%, and its estimated monthly branded searches moved from 540 to 1.1K. ## How did search popularity change for New Zealand merino clothing brands in August 2026? - In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%. - Estimated monthly branded searches for Merino Country in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## Month by month | Month | Merino Country estimated searches | Merino Country Share of Search | Merino Country rank | Noble Wilde estimated searches | Noble Wilde Share of Search | Noble Wilde rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.04% | 6 | 540 | 2% | 5 | | Nov 2025 | 20 | 0.06% | 6 | 560 | 1.7% | 5 | | Dec 2025 | 20 | 0.06% | 6 | 590 | 1.9% | 5 | | Jan 2026 | 30 | 0.1% | 6 | 640 | 2.2% | 5 | | Feb 2026 | 30 | 0.1% | 6 | 850 | 2.8% | 5 | | Mar 2026 | 50 | 0.13% | 6 | 1.2K | 3.3% | 5 | | Apr 2026 | 40 | 0.1% | 6 | 1.5K | 3.8% | 5 | | May 2026 | 20 | 0.05% | 6 | 1.6K | 3.8% | 5 | | Jun 2026 | 30 | 0.08% | 6 | 1.4K | 3.4% | 5 | | Jul 2026 | 10 | 0.02% | 6 | 1.6K | 3.8% | 5 | | Aug 2026 | 20 | 0.05% | 6 | 1.1K | 2.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Merino Country’s and Noble Wilde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merino Country**: Measured on the search terms “merino country”, “merino country near me” and “merinocountry”, summed into one figure. - **Noble Wilde**: Measured on the search terms “noble wilde”, “noble wilde knitwear”, “noble wilde merino”, “noble wilde near me”, “noble wilde nz”, “noble wilde online”, “noble wilde possum merino”, “noble wilde sale” and “noblewilde”, summed into one figure. - [Merino Country profile](/demand/nz/brands/merino-country) - [Noble Wilde profile](/demand/nz/brands/noble-wilde) - [All merino clothing brands in New Zealand](/demand/nz/categories/nz-merino-clothing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Merino Country or Noble Wilde? In August 2026, Noble Wilde had more branded searches than Merino Country among merino clothing brands in New Zealand. Noble Wilde was estimated to have 1.1K branded searches compared to Merino Country’s 20, and held a 2.5% Share of Search versus Merino Country’s 0.05%. ## Cite this page Brandwave. "Merino Country vs Noble Wilde: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/merino-country-vs-noble-wilde This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/merino-country-vs-noble-wilde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.