--- title: "Mercury Marine vs Tohatsu: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mercury Marine or Tohatsu? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mercury-marine-vs-tohatsu" publisher: "Brandwave" --- # Mercury Marine vs Tohatsu: Which is more popular by branded search in New Zealand? Which is more popular in search, Mercury Marine or Tohatsu? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mercury Marine and Tohatsu - **Competitive set**: Outboard motor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mercury Marine Share of Search**: 26.5% - **Tohatsu Share of Search**: 13.7% ## Which is more popular in search, Mercury Marine or Tohatsu? - In August 2026, Mercury Marine had more branded searches than Tohatsu among outboard motor brands in New Zealand. Mercury Marine was estimated to have 770 branded searches compared to Tohatsu’s 400, and held a 26.5% Share of Search versus Tohatsu’s 13.7%. - Mercury Marine was ahead of Tohatsu in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands in New Zealand moved from 25.9% to 26.5%, and its estimated monthly branded searches moved from 910 to 770. - Across the 11 months ending August 2026, Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand moved from 10.8% to 13.7%, and its estimated monthly branded searches moved from 380 to 400. ## How did search popularity change for New Zealand outboard motor brands in August 2026? - Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026. - Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026. ## Month by month | Month | Mercury Marine estimated searches | Mercury Marine Share of Search | Mercury Marine rank | Tohatsu estimated searches | Tohatsu Share of Search | Tohatsu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 910 | 25.9% | 2 | 380 | 10.8% | 5 | | Nov 2025 | 1.1K | 26.9% | 2 | 530 | 13.2% | 3 | | Dec 2025 | 1.1K | 24.9% | 2 | 580 | 13.3% | 4 | | Jan 2026 | 1.6K | 26.1% | 2 | 760 | 12.5% | 3 | | Feb 2026 | 1.1K | 27.4% | 2 | 470 | 11.5% | 5 | | Mar 2026 | 1K | 28.3% | 2 | 500 | 13.6% | 3 | | Apr 2026 | 900 | 30.5% | 2 | 400 | 13.6% | 3 | | May 2026 | 970 | 29.5% | 2 | 520 | 15.8% | 3 | | Jun 2026 | 800 | 25.6% | 2 | 480 | 15.4% | 3 | | Jul 2026 | 850 | 26.1% | 2 | 450 | 13.8% | 4 | | Aug 2026 | 770 | 26.5% | 2 | 400 | 13.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mercury Marine’s and Tohatsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mercury Marine**: Measured on the search terms “15 hp mercury outboard”, “15 hp mercury outboard 2 stroke”, “90 hp mercury outboard”, “mercury marine”, “mercury marine motors”, “mercury marine outboard motor”, “mercury outboard”, “mercury outboard 4 stroke”, “mercury outboard 5 hp” and “mercury outboard motors”, summed into one figure. - **Tohatsu**: Measured on the search terms “30hp tohatsu 2 stroke”, “tohatsu”, “tohatsu 50 hp 2 stroke”, “tohatsu 9 8 2 stroke”, “tohatsu boat”, “tohatsu near me”, “tohatsu nz” and “tohatsu outboard”, summed into one figure. - [Mercury Marine profile](/demand/nz/brands/mercury-marine) - [Tohatsu profile](/demand/nz/brands/tohatsu) - [All outboard motor brands in New Zealand](/demand/nz/categories/nz-outboard-motor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mercury Marine or Tohatsu? In August 2026, Mercury Marine had more branded searches than Tohatsu among outboard motor brands in New Zealand. Mercury Marine was estimated to have 770 branded searches compared to Tohatsu’s 400, and held a 26.5% Share of Search versus Tohatsu’s 13.7%. ## Cite this page Brandwave. "Mercury Marine vs Tohatsu: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mercury-marine-vs-tohatsu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mercury-marine-vs-tohatsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.