--- title: "Mercury Marine vs Parsun: Which is more popular in New Zealand?" description: "Is Mercury Marine or Parsun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mercury-marine-vs-parsun-outboard" publisher: "Brandwave" --- # Mercury Marine vs Parsun: Which is more popular in New Zealand? Is Mercury Marine or Parsun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outboard motor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mercury Marine and Parsun - **Competitive set**: Outboard motor brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Mercury Marine Share of Search**: 25.8% - **Parsun Share of Search**: 5.4% ## Is Mercury Marine or Parsun more popular in search? - In October 2026, Mercury Marine had more branded searches than Parsun among outboard motor brands in New Zealand. Mercury Marine had about 1,240 branded searches, while Parsun had 260. Mercury Marine made up 25.8% of all outboard motor brand searches we track, and Parsun accounted for 5.4%. - Mercury Marine was ahead of Parsun in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Mercury Marine’s share of searches among outboard motor brands in New Zealand moved from 22.2% to 25.8%, and its estimated monthly branded searches moved from 1.3K to 1.2K. - Across the 12 months ending October 2026, Parsun’s share of searches among outboard motor brands in New Zealand moved from 6.8% to 5.4%, and its estimated monthly branded searches moved from 400 to 260. ## Top outboard motor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mercury Marine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Parsun was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mercury Marine was listed before Parsun in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha Outboards | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Suzuki Marine | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mercury Marine | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Honda Marine | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Tohatsu | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Evinrude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parsun | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about outboard motor brands - Asked ChatGPT "Which outboard motor brand should I buy in New Zealand?": 1. Suzuki Marine, 2. Honda Marine, 3. Mercury Marine, 4. Yamaha Outboards - Asked ChatGPT "What are the best outboard motor brands in New Zealand?": 1. Yamaha Outboards, 2. Suzuki Marine, 3. Mercury Marine, 4. Honda Marine, 5. Tohatsu - Asked ChatGPT "What's the best outboard motor brand in New Zealand for a small boat?": 1. Yamaha Outboards, 2. Suzuki Marine, 3. Honda Marine, 4. Mercury Marine - Searched Google, AI Overview "best outboard motor": 1. Yamaha Outboards, 2. Mercury Marine, 3. Suzuki Marine, 4. Honda Marine, 5. Tohatsu - Searched Google, AI Overview "small boat outboard": 1. Parsun Not named in any answer: Evinrude. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand outboard motor brands in October 2026? - In October 2026, Mercury Marine overtook Yamaha Outboards to become the leader among outboard motor brands in New Zealand, with 25.8% of the searches. - In October 2026, Parsun lost share of searches among outboard motor brands in New Zealand, from 7.2% to 5.4%. ## How has branded search for Mercury Marine and Parsun changed in New Zealand over the last 12 months? | Month | Mercury Marine estimated searches | Mercury Marine Share of Search | Mercury Marine rank | Parsun estimated searches | Parsun Share of Search | Parsun rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 22.2% | 2 | 400 | 6.8% | 6 | | Dec 2025 | 1.4K | 22.5% | 2 | 590 | 9.2% | 5 | | Jan 2026 | 2.1K | 24.1% | 2 | 490 | 5.7% | 7 | | Feb 2026 | 1.3K | 22.3% | 2 | 340 | 5.9% | 6 | | Mar 2026 | 1.3K | 24.6% | 2 | 270 | 5.2% | 7 | | Apr 2026 | 1.2K | 28.2% | 2 | 280 | 6.5% | 6 | | May 2026 | 1.2K | 26.8% | 2 | 230 | 5.1% | 7 | | Jun 2026 | 1K | 22.3% | 2 | 270 | 6% | 7 | | Jul 2026 | 1K | 24.6% | 2 | 180 | 4.3% | 7 | | Aug 2026 | 900 | 20.6% | 2 | 270 | 6.2% | 6 | | Sep 2026 | 850 | 23.5% | 2 | 260 | 7.2% | 7 | | Oct 2026 | 1.2K | 25.8% | 1 | 260 | 5.4% | 7 | ## How are Mercury Marine’s and Parsun’s branded searches counted? Brandwave collects information about searches that people make online using Mercury Marine’s and Parsun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mercury Marine**: Measured on the search terms “mercury marine”, “mercury marine motors”, “mercury outboard” and “mercury outboard motors”, summed into one figure. - **Parsun**: Measured on the search terms “parsun”, “parsun boat motor”, “parsun electric outboard”, “parsun engine”, “parsun outboard”, “parsun outboard engine” and “parsun outboard motors”, summed into one figure. - [Mercury Marine profile](/demand/nz/brands/mercury-marine) - [Parsun profile](/demand/nz/brands/parsun-outboard) - [All outboard motor brands in New Zealand](/demand/nz/categories/nz-outboard-motor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mercury Marine or Parsun more popular in search? In October 2026, Mercury Marine had more branded searches than Parsun among outboard motor brands in New Zealand. Mercury Marine had about 1,240 branded searches, while Parsun had 260. Mercury Marine made up 25.8% of all outboard motor brand searches we track, and Parsun accounted for 5.4%. ## Cite this page Brandwave. "Mercury Marine vs Parsun: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/mercury-marine-vs-parsun-outboard This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mercury-marine-vs-parsun-outboard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.