--- title: "Mercury vs Toast Electric: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mercury or Toast Electric? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mercury-energy-vs-toast-electric" publisher: "Brandwave" --- # Mercury vs Toast Electric: Which is more popular by branded search in New Zealand? Which is more popular in search, Mercury or Toast Electric? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mercury and Toast Electric - **Competitive set**: electricity retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mercury Share of Search**: 16.1% - **Toast Electric Share of Search**: 0.56% ## Which is more popular in search, Mercury or Toast Electric? - In August 2026, Mercury had more branded searches than Toast Electric among electricity retailers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to Toast Electric’s 2.4K, and held a 16.1% Share of Search versus Toast Electric’s 0.56%. - Mercury was ahead of Toast Electric in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among electricity retailers in New Zealand moved from 19% to 16.1%, and its estimated monthly branded searches moved from 68.3K to 69.6K. - Across the 11 months ending August 2026, Toast Electric’s estimated Share of Search among electricity retailers in New Zealand moved from 0.38% to 0.56%, and its estimated monthly branded searches moved from 1.4K to 2.4K. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%. - Estimated monthly branded searches for Toast Electric in New Zealand rose 80% over 11 measured months, from 1.4K to 2.4K in August 2026. ## Month by month | Month | Mercury estimated searches | Mercury Share of Search | Mercury rank | Toast Electric estimated searches | Toast Electric Share of Search | Toast Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 68.3K | 19% | 3 | 1.4K | 0.38% | 12 | | Nov 2025 | 67.4K | 21.4% | 2 | 1.1K | 0.36% | 12 | | Dec 2025 | 54.8K | 20% | 2 | 930 | 0.34% | 12 | | Jan 2026 | 55.8K | 17.2% | 2 | 1.2K | 0.36% | 12 | | Feb 2026 | 57.8K | 17.8% | 2 | 1.4K | 0.42% | 12 | | Mar 2026 | 56.9K | 17.3% | 2 | 1.2K | 0.36% | 12 | | Apr 2026 | 67.8K | 19.1% | 2 | 1.1K | 0.3% | 12 | | May 2026 | 68.6K | 18.4% | 2 | 1.1K | 0.29% | 12 | | Jun 2026 | 68.9K | 16.6% | 3 | 1.5K | 0.35% | 12 | | Jul 2026 | 70.2K | 16.7% | 3 | 1.6K | 0.38% | 12 | | Aug 2026 | 69.6K | 16.1% | 3 | 2.4K | 0.56% | 12 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mercury’s and Toast Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mercury**: Measured on the search terms “mercury broadband”, “Mercury electricity”, “Mercury electricity plans”, “Mercury electricity rates”, “Mercury Energy”, “mercury energy broadband”, “Mercury Energy New Zealand”, “Mercury Energy NZ”, “Mercury Energy plans”, “Mercury Energy rates”, “Mercury Energy review”, “Mercury Energy reviews”, “mercury fibre”, “Mercury free power day”, “Mercury free power days”, “mercury mobile”, “mercury plans”, “Mercury Power”, “Mercury power company”, “Mercury Power NZ”, “Mercury Power plans” and “Mercury Power rates”, summed into one figure. - **Toast Electric**: Measured on the search terms “Toast Electric”, “Toast Electric NZ”, “Toast Electric reviews” and “Toast power”, summed into one figure. - [Mercury profile](/demand/nz/brands/mercury-energy) - [Toast Electric profile](/demand/nz/brands/toast-electric) - [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mercury or Toast Electric? In August 2026, Mercury had more branded searches than Toast Electric among electricity retailers in New Zealand. Mercury was estimated to have 69.6K branded searches compared to Toast Electric’s 2.4K, and held a 16.1% Share of Search versus Toast Electric’s 0.56%. ## Cite this page Brandwave. "Mercury vs Toast Electric: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mercury-energy-vs-toast-electric This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mercury-energy-vs-toast-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.