--- title: "Mercury vs Spark: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mercury or Spark? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mercury-energy-vs-spark" publisher: "Brandwave" --- # Mercury vs Spark: Which is more popular by branded search in New Zealand? Which is more popular in search, Mercury or Spark? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mercury and Spark - **Competitive set**: Mobile and broadband providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mercury Share of Search**: 12.9% - **Spark Share of Search**: 15% ## Which is more popular in search, Mercury or Spark? - In August 2026, Spark had more branded searches than Mercury among mobile and broadband providers in New Zealand. Spark was estimated to have 80.7K branded searches compared to Mercury’s 69.6K, and held a 15% Share of Search versus Mercury’s 12.9%. - Spark was ahead of Mercury in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 12.2% to 12.9%, and its estimated monthly branded searches moved from 68.3K to 69.6K. - Across the 11 months ending August 2026, Spark’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 17.8% to 15%, and its estimated monthly branded searches moved from 99.6K to 80.7K. ## How did search popularity change for New Zealand mobile and broadband providers in August 2026? - In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%. - Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026. ## Month by month | Month | Mercury estimated searches | Mercury Share of Search | Mercury rank | Spark estimated searches | Spark Share of Search | Spark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 68.3K | 12.2% | 5 | 99.6K | 17.8% | 2 | | Nov 2025 | 67.4K | 11.3% | 5 | 98.5K | 16.5% | 2 | | Dec 2025 | 54.8K | 10.7% | 5 | 82.6K | 16.2% | 2 | | Jan 2026 | 55.8K | 10.9% | 5 | 85.4K | 16.6% | 2 | | Feb 2026 | 57.8K | 11.2% | 5 | 84.2K | 16.3% | 2 | | Mar 2026 | 56.9K | 10.4% | 5 | 100K | 18.3% | 2 | | Apr 2026 | 67.8K | 13.1% | 4 | 83.5K | 16.1% | 2 | | May 2026 | 68.6K | 13.1% | 4 | 89.4K | 17.1% | 2 | | Jun 2026 | 68.9K | 12.3% | 5 | 94.1K | 16.8% | 3 | | Jul 2026 | 70.2K | 13.8% | 4 | 77.9K | 15.3% | 3 | | Aug 2026 | 69.6K | 12.9% | 4 | 80.7K | 15% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mercury’s and Spark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mercury**: Measured on the search terms “mercury broadband”, “Mercury electricity”, “Mercury electricity plans”, “Mercury electricity rates”, “Mercury Energy”, “mercury energy broadband”, “Mercury Energy New Zealand”, “Mercury Energy NZ”, “Mercury Energy plans”, “Mercury Energy rates”, “Mercury Energy review”, “Mercury Energy reviews”, “mercury fibre”, “Mercury free power day”, “Mercury free power days”, “mercury mobile”, “mercury plans”, “Mercury Power”, “Mercury power company”, “Mercury Power NZ”, “Mercury Power plans” and “Mercury Power rates”, summed into one figure. - **Spark**: Measured on the search terms “spark”, “spark 4g broadband”, “spark 5g broadband”, “spark broadband”, “spark broadband plans”, “spark fibre”, “spark fibre broadband”, “spark internet”, “spark internet plans”, “spark mobile”, “spark mobile plans”, “spark pay monthly”, “spark phone plans”, “spark prepaid”, “spark prepay”, “spark rural broadband” and “spark wireless broadband”, summed into one figure. - [Mercury profile](/demand/nz/brands/mercury-energy) - [Spark profile](/demand/nz/brands/spark) - [All mobile and broadband providers in New Zealand](/demand/nz/categories/mobile-and-broadband): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mercury or Spark? In August 2026, Spark had more branded searches than Mercury among mobile and broadband providers in New Zealand. Spark was estimated to have 80.7K branded searches compared to Mercury’s 69.6K, and held a 15% Share of Search versus Mercury’s 12.9%. ## Cite this page Brandwave. "Mercury vs Spark: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mercury-energy-vs-spark This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mercury-energy-vs-spark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.