--- title: "Mercury vs One NZ: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mercury or One NZ? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mercury-energy-vs-one-nz" publisher: "Brandwave" --- # Mercury vs One NZ: Which is more popular by branded search in New Zealand? Which is more popular in search, Mercury or One NZ? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mercury and One NZ - **Competitive set**: Mobile and broadband providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mercury Share of Search**: 12.9% - **One NZ Share of Search**: 28.9% ## Which is more popular in search, Mercury or One NZ? - In August 2026, One NZ had more branded searches than Mercury among mobile and broadband providers in New Zealand. One NZ was estimated to have 156K branded searches compared to Mercury’s 69.6K, and held a 28.9% Share of Search versus Mercury’s 12.9%. - One NZ was ahead of Mercury in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mercury’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 12.2% to 12.9%, and its estimated monthly branded searches moved from 68.3K to 69.6K. - Across the 11 months ending August 2026, One NZ’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 26.9% to 28.9%, and its estimated monthly branded searches moved from 150K to 156K. ## How did search popularity change for New Zealand mobile and broadband providers in August 2026? - In August 2026, One NZ gained estimated Share of Search among mobile and broadband providers in New Zealand, from 25.3% to 28.9%. - In August 2026, Mercury lost estimated Share of Search among mobile and broadband providers in New Zealand, from 13.8% to 12.9%. ## Month by month | Month | Mercury estimated searches | Mercury Share of Search | Mercury rank | One NZ estimated searches | One NZ Share of Search | One NZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 68.3K | 12.2% | 5 | 150K | 26.9% | 1 | | Nov 2025 | 67.4K | 11.3% | 5 | 180K | 30.1% | 1 | | Dec 2025 | 54.8K | 10.7% | 5 | 148K | 29% | 1 | | Jan 2026 | 55.8K | 10.9% | 5 | 149K | 28.9% | 1 | | Feb 2026 | 57.8K | 11.2% | 5 | 150K | 28.9% | 1 | | Mar 2026 | 56.9K | 10.4% | 5 | 151K | 27.6% | 1 | | Apr 2026 | 67.8K | 13.1% | 4 | 151K | 29% | 1 | | May 2026 | 68.6K | 13.1% | 4 | 150K | 28.6% | 1 | | Jun 2026 | 68.9K | 12.3% | 5 | 149K | 26.7% | 1 | | Jul 2026 | 70.2K | 13.8% | 4 | 129K | 25.3% | 1 | | Aug 2026 | 69.6K | 12.9% | 4 | 156K | 28.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mercury’s and One NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mercury**: Measured on the search terms “mercury broadband”, “Mercury electricity”, “Mercury electricity plans”, “Mercury electricity rates”, “Mercury Energy”, “mercury energy broadband”, “Mercury Energy New Zealand”, “Mercury Energy NZ”, “Mercury Energy plans”, “Mercury Energy rates”, “Mercury Energy review”, “Mercury Energy reviews”, “mercury fibre”, “Mercury free power day”, “Mercury free power days”, “mercury mobile”, “mercury plans”, “Mercury Power”, “Mercury power company”, “Mercury Power NZ”, “Mercury Power plans” and “Mercury Power rates”, summed into one figure. - **One NZ**: Measured on the search terms “one new zealand”, “one new zealand broadband”, “one new zealand broadband plans”, “one new zealand internet”, “one new zealand mobile plans”, “one new zealand phone plans”, “one nz”, “one nz 5g broadband”, “one nz broadband”, “one nz broadband plans”, “one nz fibre”, “one nz fibre broadband”, “one nz internet”, “one nz internet plans”, “one nz mobile”, “one nz mobile plans”, “one nz pay monthly”, “one nz phone plans”, “one nz prepaid”, “one nz prepay”, “one nz rural broadband” and “one nz wireless broadband”, summed into one figure. - [Mercury profile](/demand/nz/brands/mercury-energy) - [One NZ profile](/demand/nz/brands/one-nz) - [All mobile and broadband providers in New Zealand](/demand/nz/categories/mobile-and-broadband): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mercury or One NZ? In August 2026, One NZ had more branded searches than Mercury among mobile and broadband providers in New Zealand. One NZ was estimated to have 156K branded searches compared to Mercury’s 69.6K, and held a 28.9% Share of Search versus Mercury’s 12.9%. ## Cite this page Brandwave. "Mercury vs One NZ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mercury-energy-vs-one-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mercury-energy-vs-one-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.