--- title: "Merchant 1948 vs Wild Pair: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Merchant 1948 or Wild Pair? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/merchant-1948-vs-wild-pair" publisher: "Brandwave" --- # Merchant 1948 vs Wild Pair: Which is more popular by branded search in New Zealand? Which is more popular in search, Merchant 1948 or Wild Pair? Compare estimated monthly branded-search demand and Share of Search inside the Footwear retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merchant 1948 and Wild Pair - **Competitive set**: Footwear retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Merchant 1948 Share of Search**: 2.4% - **Wild Pair Share of Search**: 0.05% ## Which is more popular in search, Merchant 1948 or Wild Pair? - In August 2026, Merchant 1948 had more branded searches than Wild Pair among footwear retailers in New Zealand. Merchant 1948 was estimated to have 5.7K branded searches compared to Wild Pair’s 120, and held a 2.4% Share of Search versus Wild Pair’s 0.05%. - Merchant 1948 was ahead of Wild Pair in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Merchant 1948’s estimated Share of Search among footwear retailers in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 4.7K to 5.7K. - Across the 11 months ending August 2026, Wild Pair’s estimated Share of Search among footwear retailers in New Zealand held steady at 0.05%, and its estimated monthly branded searches moved from 140 to 120. ## How did search popularity change for New Zealand footwear retailers in August 2026? - Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026. - Estimated monthly branded searches for Wild Pair in New Zealand fell 14.3% over 11 measured months, from 140 to 120 in August 2026. ## Month by month | Month | Merchant 1948 estimated searches | Merchant 1948 Share of Search | Merchant 1948 rank | Wild Pair estimated searches | Wild Pair Share of Search | Wild Pair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 1.7% | 7 | 140 | 0.05% | 8 | | Nov 2025 | 6.1K | 1.6% | 7 | 250 | 0.07% | 8 | | Dec 2025 | 5.3K | 1.6% | 7 | 160 | 0.05% | 8 | | Jan 2026 | 5.3K | 1.9% | 7 | 200 | 0.07% | 8 | | Feb 2026 | 4.5K | 2.1% | 7 | 130 | 0.06% | 8 | | Mar 2026 | 5.1K | 2% | 7 | 110 | 0.04% | 8 | | Apr 2026 | 5K | 1.9% | 7 | 140 | 0.05% | 8 | | May 2026 | 5.1K | 1.9% | 7 | 140 | 0.05% | 8 | | Jun 2026 | 4.7K | 1.8% | 7 | 170 | 0.06% | 8 | | Jul 2026 | 4.9K | 2% | 7 | 140 | 0.06% | 8 | | Aug 2026 | 5.7K | 2.4% | 7 | 120 | 0.05% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Merchant 1948’s and Wild Pair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merchant 1948**: Measured on the search terms “merchant 1948”, “merchant 1948 bayfair”, “merchant 1948 boots”, “merchant 1948 botany”, “merchant 1948 centreplace”, “merchant 1948 cuba street”, “merchant 1948 lambton quay”, “merchant 1948 near me”, “merchant 1948 nz”, “merchant 1948 queen street”, “merchant 1948 queensgate”, “merchant 1948 sale”, “merchant 1948 shoes”, “merchant 1948 st lukes”, “merchant 1948 sylvia park”, “merchant1948”, “merchant1948 co nz”, “merchant1948 nz”, “merchant1948 sale” and “merchant1948 shoes”, summed into one figure. - **Wild Pair**: Measured on the search terms “shoes wild pair”, “wild pair”, “wild pair boots”, “wild pair near me”, “wild pair nz”, “wild pair online”, “wildpair”, “wildpair boots”, “wildpair co nz”, “wildpair nz” and “wildpair sale”, summed into one figure. - [Merchant 1948 profile](/demand/nz/brands/merchant-1948) - [Wild Pair profile](/demand/nz/brands/wild-pair) - [All footwear retailers in New Zealand](/demand/nz/categories/nz-footwear-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Merchant 1948 or Wild Pair? In August 2026, Merchant 1948 had more branded searches than Wild Pair among footwear retailers in New Zealand. Merchant 1948 was estimated to have 5.7K branded searches compared to Wild Pair’s 120, and held a 2.4% Share of Search versus Wild Pair’s 0.05%. ## Cite this page Brandwave. "Merchant 1948 vs Wild Pair: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/merchant-1948-vs-wild-pair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/merchant-1948-vs-wild-pair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.