--- title: "Merchant 1948 vs R.M.Williams: Which is searched more in New Zealand?" description: "Is Merchant 1948 or R.M.Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/merchant-1948-vs-r-m-williams" publisher: "Brandwave" --- # Merchant 1948 vs R.M.Williams: Which is searched more in New Zealand? Is Merchant 1948 or R.M.Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dress boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merchant 1948 and R.M.Williams - **Competitive set**: Dress boots brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Merchant 1948 Share of Search**: 6.7% - **R.M.Williams Share of Search**: 17% ## Is Merchant 1948 or R.M.Williams more popular in search? - In September 2026, R.M.Williams had more branded searches than Merchant 1948 among dress boots brands in New Zealand. R.M.Williams had about 9,900 branded searches, while Merchant 1948 had 3,930. R.M.Williams made up 17% of all dress boots brand searches we track, and Merchant 1948 accounted for 6.7%. - R.M.Williams was ahead of Merchant 1948 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Merchant 1948’s share of searches among dress boots brands in New Zealand moved from 5.5% to 6.7%, and its estimated monthly branded searches moved from 3.1K to 3.9K. - Across the 12 months ending September 2026, R.M.Williams’ share of searches among dress boots brands in New Zealand moved from 21.2% to 17%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top dress boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Merchant 1948 and R.M.Williams were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. R.M.Williams was listed before Merchant 1948 in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | R.M.Williams | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Florsheim | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Merchant 1948 | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Blundstone | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timberland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dress boots brands - Asked ChatGPT "Which dress boots brand should I buy in New Zealand?": 1. R.M.Williams, 2. Merchant 1948, 3. Florsheim, 4. Blundstone - Asked ChatGPT "What are the best dress boots brands in New Zealand?": 1. R.M.Williams, 2. Florsheim, 3. Merchant 1948 - Asked ChatGPT "What's the best dress boots brand in New Zealand for everyday wear?": 1. R.M.Williams, 2. Blundstone, 3. Florsheim, 4. Merchant 1948 - Searched Google, AI Overview "boots for work": 1. Blundstone - Searched Google, AI Overview "dress boots nz": 1. R.M.Williams, 2. Florsheim, 3. Merchant 1948 Not named in any answer: UGG and Timberland. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dress boots brands in September 2026? - In September 2026, Merchant 1948 gained share of searches among dress boots brands in New Zealand, from 5% to 6.7%. - In September 2026, R.M.Williams gained share of searches among dress boots brands in New Zealand, from 15.6% to 17%. ## Month by month | Month | Merchant 1948 estimated searches | Merchant 1948 Share of Search | Merchant 1948 rank | R.M.Williams estimated searches | R.M.Williams Share of Search | R.M.Williams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 5.5% | 5 | 12.1K | 21.2% | 2 | | Nov 2025 | 3.9K | 4.9% | 5 | 18.1K | 22.9% | 2 | | Dec 2025 | 3.3K | 3.8% | 5 | 18.1K | 20.8% | 2 | | Jan 2026 | 3.3K | 5.4% | 5 | 9.9K | 16.4% | 2 | | Feb 2026 | 2.7K | 5.1% | 5 | 9.9K | 18.8% | 2 | | Mar 2026 | 3.3K | 5.1% | 5 | 9.9K | 15.4% | 2 | | Apr 2026 | 3.3K | 4.2% | 5 | 12.1K | 15.6% | 2 | | May 2026 | 3.3K | 3.8% | 5 | 12.1K | 13.9% | 2 | | Jun 2026 | 3.2K | 4.2% | 5 | 12.1K | 16% | 2 | | Jul 2026 | 3.2K | 4.1% | 5 | 12.1K | 15.5% | 2 | | Aug 2026 | 3.9K | 5% | 5 | 12.1K | 15.6% | 2 | | Sep 2026 | 3.9K | 6.7% | 5 | 9.9K | 17% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Merchant 1948’s and R.M.Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merchant 1948**: Measured on the search terms “merchant 1948”, “merchant 1948 bayfair”, “merchant 1948 botany”, “merchant 1948 centreplace”, “merchant 1948 queensgate” and “merchant1948”, summed into one figure. - **R.M.Williams**: Measured on the search term “rm williams”. - [Merchant 1948 profile](/demand/nz/brands/merchant-1948) - [R.M.Williams profile](/demand/nz/brands/r-m-williams) - [All dress boots brands in New Zealand](/demand/nz/categories/nz-dress-boots-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merchant 1948 or R.M.Williams more popular in search? In September 2026, R.M.Williams had more branded searches than Merchant 1948 among dress boots brands in New Zealand. R.M.Williams had about 9,900 branded searches, while Merchant 1948 had 3,930. R.M.Williams made up 17% of all dress boots brand searches we track, and Merchant 1948 accounted for 6.7%. ## Cite this page Brandwave. "Merchant 1948 vs R.M.Williams: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/merchant-1948-vs-r-m-williams This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/merchant-1948-vs-r-m-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.