--- title: "Memory Funerals vs Paterson's Funeral Services: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Memory Funerals or Paterson's Funeral Services? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/memory-funerals-vs-paterson-s-funeral-services" publisher: "Brandwave" --- # Memory Funerals vs Paterson's Funeral Services: Which is more popular by branded search in New Zealand? Which is more popular in search, Memory Funerals or Paterson's Funeral Services? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Memory Funerals and Paterson's Funeral Services - **Competitive set**: Ashburton funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Memory Funerals Share of Search**: 24.4% - **Paterson's Funeral Services Share of Search**: 73.2% ## Which is more popular in search, Memory Funerals or Paterson's Funeral Services? - In August 2026, Paterson's Funeral Services had more branded searches than Memory Funerals among ashburton funeral directors in New Zealand. Paterson's Funeral Services was estimated to have 300 branded searches compared to Memory Funerals’ 100, and held a 73.2% Share of Search versus Memory Funerals’ 24.4%. - Paterson's Funeral Services was ahead of Memory Funerals in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Memory Funerals’ estimated Share of Search among ashburton funeral directors in New Zealand moved from 31% to 24.4%, and its estimated monthly branded searches moved from 130 to 100. - Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand moved from 66.7% to 73.2%, and its estimated monthly branded searches moved from 280 to 300. ## How did search popularity change for New Zealand ashburton funeral directors in August 2026? - In August 2026, Paterson's Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 66.7% to 73.2%. - In August 2026, Memory Funerals lost estimated Share of Search among ashburton funeral directors in New Zealand, from 33.3% to 24.4%. ## Month by month | Month | Memory Funerals estimated searches | Memory Funerals Share of Search | Memory Funerals rank | Paterson's Funeral Services estimated searches | Paterson's Funeral Services Share of Search | Paterson's Funeral Services rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 31% | 2 | 280 | 66.7% | 1 | | Nov 2025 | 80 | 23.5% | 2 | 250 | 73.5% | 1 | | Dec 2025 | 190 | 36.5% | 2 | 330 | 63.5% | 1 | | Jan 2026 | 140 | 23.3% | 2 | 460 | 76.7% | 1 | | Feb 2026 | 90 | 25.7% | 2 | 260 | 74.3% | 1 | | Mar 2026 | 110 | 23.4% | 2 | 350 | 74.5% | 1 | | Apr 2026 | 140 | 35% | 2 | 260 | 65% | 1 | | May 2026 | 160 | 33.3% | 2 | 310 | 64.6% | 1 | | Jun 2026 | 120 | 33.3% | 2 | 240 | 66.7% | 1 | | Jul 2026 | 140 | 33.3% | 2 | 280 | 66.7% | 1 | | Aug 2026 | 100 | 24.4% | 2 | 300 | 73.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Memory Funerals’ and Paterson's Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Memory Funerals**: Measured on the search terms “memory funerals” and “memory funerals ashburton”, summed into one figure. - **Paterson's Funeral Services**: Measured on the search terms “paterson's funeral services”, “paterson's funeral services ashburton”, “patersons funeral services” and “patersons funeral services ashburton”, summed into one figure. - [Memory Funerals profile](/demand/nz/brands/memory-funerals) - [Paterson's Funeral Services profile](/demand/nz/brands/paterson-s-funeral-services) - [All ashburton funeral directors in New Zealand](/demand/nz/locations/ashburton/funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Memory Funerals or Paterson's Funeral Services? In August 2026, Paterson's Funeral Services had more branded searches than Memory Funerals among ashburton funeral directors in New Zealand. Paterson's Funeral Services was estimated to have 300 branded searches compared to Memory Funerals’ 100, and held a 73.2% Share of Search versus Memory Funerals’ 24.4%. ## Cite this page Brandwave. "Memory Funerals vs Paterson's Funeral Services: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/memory-funerals-vs-paterson-s-funeral-services This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/memory-funerals-vs-paterson-s-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.