---
title: "Meltwater vs Sprout Social: Which is searched more in New Zealand?"
description: "Is Meltwater or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/meltwater-vs-sprout-social"
publisher: "Brandwave"
---

# Meltwater vs Sprout Social: Which is searched more in New Zealand?

Is Meltwater or Sprout Social more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Media monitoring and social listening tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Meltwater and Sprout Social
- **Competitive set**: Media monitoring and social listening tools
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Meltwater Share of Search**: 13.4%
- **Sprout Social Share of Search**: 23.9%

## Is Meltwater or Sprout Social more popular in search?

- In September 2026, Sprout Social had more branded searches than Meltwater among media monitoring and social listening tools in New Zealand. Sprout Social had about 320 branded searches, while Meltwater had 180. Sprout Social made up 23.9% of all media monitoring and social listening tool searches we track, and Meltwater accounted for 13.4%.
- Sprout Social was ahead of Meltwater in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Meltwater’s share of searches among media monitoring and social listening tools in New Zealand moved from 10.9% to 13.4%, and its estimated monthly branded searches held steady at 180.
- Across the 12 months ending September 2026, Sprout Social’s share of searches among media monitoring and social listening tools in New Zealand moved from 29.1% to 23.9%, and its estimated monthly branded searches moved from 480 to 320.

## Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meltwater was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sprout Social was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Meltwater was listed before Sprout Social in three out of four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Brandwatch | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Meltwater | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Streem | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Brand24 | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Sprout Social | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Talkwalker | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Isentia | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mention | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Muck Rack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about media monitoring and social listening tools

- Asked ChatGPT "Which social listening tool should I use in New Zealand?": 1. Brandwatch, 2. Meltwater, 3. Sprout Social, 4. Brand24, 5. Streem
- Asked ChatGPT "What are the best media monitoring and social listening tools in New Zealand?": 1. Streem, 2. Isentia, 3. Meltwater, 4. Brandwatch, 5. Brand24, 6. Talkwalker, 7. Sprout Social
- Asked ChatGPT "What's the best social listening tool in New Zealand for a communications team?": 1. Streem, 2. Meltwater, 3. Brandwatch, 4. Talkwalker
- Searched Google, AI Overview "best social listening tool": 1. Brandwatch, 2. Sprout Social, 3. Meltwater, 4. Talkwalker, 5. Brand24
- Searched Google, AI Overview "brand monitoring software": 1. Brand24, 2. Mention, 3. Brandwatch

Not named in any answer: Muck Rack.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand media monitoring and social listening tools in September 2026?

- In September 2026, Sprout Social lost share of searches among media monitoring and social listening tools in New Zealand, from 26.7% to 23.9%.
- In September 2026, Meltwater rose from 5th to 4th among media monitoring and social listening tools in New Zealand.

## Month by month

| Month | Meltwater estimated searches | Meltwater Share of Search | Meltwater rank | Sprout Social estimated searches | Sprout Social Share of Search | Sprout Social rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 180 | 10.9% | 4 | 480 | 29.1% | 1 |
| Nov 2025 | 180 | 11.5% | 5 | 390 | 25% | 2 |
| Dec 2025 | 160 | 12.9% | 4 | 320 | 25.8% | 2 |
| Jan 2026 | 150 | 11.5% | 5 | 320 | 24.4% | 1 |
| Feb 2026 | 160 | 9.8% | 4 | 390 | 23.9% | 2 |
| Mar 2026 | 190 | 11% | 4 | 390 | 22.5% | 2 |
| Apr 2026 | 220 | 13.9% | 4 | 260 | 16.5% | 3 |
| May 2026 | 190 | 11.9% | 4 | 320 | 20.1% | 3 |
| Jun 2026 | 150 | 10.1% | 5 | 320 | 21.6% | 3 |
| Jul 2026 | 230 | 14.9% | 4 | 390 | 25.3% | 1 |
| Aug 2026 | 190 | 13% | 5 | 390 | 26.7% | 1 |
| Sep 2026 | 180 | 13.4% | 4 | 320 | 23.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Meltwater’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Meltwater**: Measured on the search terms “meltwater”, “meltwater media monitoring”, “meltwater monitoring” and “meltwater social listening”, summed into one figure.
- **Sprout Social**: Measured on the search terms “sprout social” and “sproutsocial”, summed into one figure.

- [Meltwater profile](/demand/nz/brands/meltwater)
- [Sprout Social profile](/demand/nz/brands/sprout-social)
- [All media monitoring and social listening tools in New Zealand](/demand/nz/categories/nz-media-monitoring-tools): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Meltwater or Sprout Social more popular in search?

In September 2026, Sprout Social had more branded searches than Meltwater among media monitoring and social listening tools in New Zealand. Sprout Social had about 320 branded searches, while Meltwater had 180. Sprout Social made up 23.9% of all media monitoring and social listening tool searches we track, and Meltwater accounted for 13.4%.

## Cite this page

Brandwave. "Meltwater vs Sprout Social: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/meltwater-vs-sprout-social

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/meltwater-vs-sprout-social. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.