--- title: "Melissa & Doug vs Tender Leaf Toys: Which is searched more in New Zealand?" description: "Is Melissa & Doug or Tender Leaf Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dollhouse brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/melissa-and-doug-vs-tender-leaf-toys" publisher: "Brandwave" --- # Melissa & Doug vs Tender Leaf Toys: Which is searched more in New Zealand? Is Melissa & Doug or Tender Leaf Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dollhouse brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Melissa & Doug and Tender Leaf Toys - **Competitive set**: Dollhouse brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Melissa & Doug Share of Search**: 8.3% - **Tender Leaf Toys Share of Search**: 1.8% ## Is Melissa & Doug or Tender Leaf Toys more popular in search? - In September 2026, Melissa & Doug had more branded searches than Tender Leaf Toys among dollhouse brands in New Zealand. Melissa & Doug had about 320 branded searches, while Tender Leaf Toys had 70. Melissa & Doug made up 8.3% of all dollhouse brand searches we track, and Tender Leaf Toys accounted for 1.8%. - Melissa & Doug was ahead of Tender Leaf Toys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Melissa & Doug’s share of searches among dollhouse brands in New Zealand moved from 10.3% to 8.3%, and its estimated monthly branded searches moved from 390 to 320. - Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among dollhouse brands in New Zealand moved from 1.1% to 1.8%, and its estimated monthly branded searches moved from 40 to 70. ## Top dollhouse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tender Leaf Toys was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Melissa & Doug did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Le Toy Van | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hape | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Tender Leaf Toys | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | KidKraft | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dollhouse brands - Asked ChatGPT "Which dollhouse brand should I buy in New Zealand?": 1. Le Toy Van, 2. Hape, 3. KidKraft - Asked ChatGPT "What are the best dollhouse brands in New Zealand?": 1. Le Toy Van, 2. Hape, 3. KidKraft, 4. Tender Leaf Toys - Asked ChatGPT "What's the best dollhouse brand in New Zealand for a child’s playroom?": 1. Le Toy Van, 2. Tender Leaf Toys, 3. KidKraft - Searched Google, AI Overview "dollhouses nz": 1. Hape - Searched Google, AI Overview "wooden dollhouse": 1. Hape, 2. Le Toy Van, 3. Tender Leaf Toys Not named in any answer: Little Tikes, Fisher-Price and Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dollhouse brands in September 2026? - In September 2026, Melissa & Doug lost share of searches among dollhouse brands in New Zealand, from 9.9% to 8.3%. - Estimated monthly branded searches for Tender Leaf Toys in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026. ## Month by month | Month | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank | Tender Leaf Toys estimated searches | Tender Leaf Toys Share of Search | Tender Leaf Toys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 10.3% | 4 | 40 | 1.1% | 6 | | Nov 2025 | 480 | 9.3% | 4 | 110 | 2.1% | 6 | | Dec 2025 | 390 | 9.7% | 4 | 70 | 1.7% | 6 | | Jan 2026 | 320 | 12.1% | 4 | 50 | 1.9% | 6 | | Feb 2026 | 210 | 9.3% | 4 | 40 | 1.8% | 6 | | Mar 2026 | 260 | 9% | 4 | 50 | 1.7% | 6 | | Apr 2026 | 260 | 9.6% | 4 | 50 | 1.8% | 6 | | May 2026 | 260 | 9.6% | 4 | 50 | 1.8% | 6 | | Jun 2026 | 260 | 9.7% | 4 | 70 | 2.6% | 6 | | Jul 2026 | 320 | 10.6% | 4 | 90 | 3% | 6 | | Aug 2026 | 320 | 9.9% | 4 | 50 | 1.5% | 6 | | Sep 2026 | 320 | 8.3% | 4 | 70 | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Melissa & Doug’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Melissa & Doug**: Measured on the search terms “melissa & doug”, “melissa doug” and “melissadoug”, summed into one figure. - **Tender Leaf Toys**: Measured on the search term “tender leaf toys”. - [Melissa & Doug profile](/demand/nz/brands/melissa-and-doug) - [Tender Leaf Toys profile](/demand/nz/brands/tender-leaf-toys) - [All dollhouse brands in New Zealand](/demand/nz/categories/nz-dollhouse-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Melissa & Doug or Tender Leaf Toys more popular in search? In September 2026, Melissa & Doug had more branded searches than Tender Leaf Toys among dollhouse brands in New Zealand. Melissa & Doug had about 320 branded searches, while Tender Leaf Toys had 70. Melissa & Doug made up 8.3% of all dollhouse brand searches we track, and Tender Leaf Toys accounted for 1.8%. ## Cite this page Brandwave. "Melissa & Doug vs Tender Leaf Toys: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/melissa-and-doug-vs-tender-leaf-toys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/melissa-and-doug-vs-tender-leaf-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.