--- title: "Melissa & Doug vs Playmobil: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Melissa & Doug or Playmobil? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/melissa-and-doug-vs-playmobil" publisher: "Brandwave" --- # Melissa & Doug vs Playmobil: Which is more popular by branded search in New Zealand? Which is more popular in search, Melissa & Doug or Playmobil? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Melissa & Doug and Playmobil - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Melissa & Doug Share of Search**: 0.91% - **Playmobil Share of Search**: 0.95% ## Which is more popular in search, Melissa & Doug or Playmobil? - In August 2026, Melissa & Doug and Playmobil were level on Share of Search among toy brands in New Zealand, with an estimated 1.5K branded searches each, at 0.91% and 0.95% estimated Share of Search. - The lead changed hands 2 times in the 11 months ending August 2026: Melissa & Doug took it in July 2026, Playmobil took it in August 2026. - Across the 11 months ending August 2026, Melissa & Doug’s estimated Share of Search among toy brands in New Zealand moved from 0.8% to 0.91%, and its estimated monthly branded searches moved from 1.2K to 1.5K. - Across the 11 months ending August 2026, Playmobil’s estimated Share of Search among toy brands in New Zealand moved from 1.3% to 0.95%, and its estimated monthly branded searches moved from 1.9K to 1.5K. ## How did search popularity change for New Zealand toy brands in August 2026? - In August 2026, Playmobil rose from 7th to 6th among toy brands in New Zealand. - In August 2026, Melissa & Doug fell from 6th to 7th among toy brands in New Zealand. ## Month by month | Month | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank | Playmobil estimated searches | Playmobil Share of Search | Playmobil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 0.8% | 7 | 1.9K | 1.3% | 6 | | Nov 2025 | 1.5K | 0.79% | 8 | 2.5K | 1.3% | 6 | | Dec 2025 | 1.1K | 0.49% | 8 | 2.2K | 0.99% | 6 | | Jan 2026 | 840 | 0.49% | 8 | 1.3K | 0.79% | 6 | | Feb 2026 | 580 | 0.47% | 8 | 1.5K | 1.2% | 6 | | Mar 2026 | 690 | 0.56% | 8 | 1.6K | 1.3% | 6 | | Apr 2026 | 730 | 0.55% | 8 | 1.4K | 1.1% | 6 | | May 2026 | 710 | 0.5% | 8 | 1.4K | 1% | 6 | | Jun 2026 | 920 | 0.63% | 7 | 1.4K | 0.99% | 6 | | Jul 2026 | 1.7K | 1.2% | 6 | 1.5K | 1.1% | 7 | | Aug 2026 | 1.5K | 0.91% | 7 | 1.5K | 0.95% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Melissa & Doug’s and Playmobil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Melissa & Doug**: Measured on the search terms “ice cream set melissa and doug”, “melissa & doug”, “melissa & doug 100 wood blocks set”, “melissa & doug ice cream counter”, “melissa & doug nz”, “melissa & doug puzzles”, “melissa & doug scoop & serve ice cream counter”, “melissa & doug toy”, “melissa & doug water wow”, “melissa and doug ice cream”, “melissa and doug toy”, “melissa and doug wooden toys”, “melissa doug”, “melissa doug set”, “melissa doug toy”, “melissaanddoug com”, “melissadoug” and “melissadoug toys”, summed into one figure. - **Playmobil**: Measured on the search terms “playmobil”, “playmobil advent calendar”, “playmobil castle”, “playmobil com”, “playmobil fire truck”, “playmobil horse”, “playmobil hospital”, “playmobil house”, “playmobil near me”, “playmobil nz”, “playmobil pirates”, “playmobil police”, “playmobil set” and “playmobil toy”, summed into one figure. - [Melissa & Doug profile](/demand/nz/brands/melissa-and-doug) - [Playmobil profile](/demand/nz/brands/playmobil) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Melissa & Doug or Playmobil? In August 2026, Melissa & Doug and Playmobil were level on Share of Search among toy brands in New Zealand, with an estimated 1.5K branded searches each, at 0.91% and 0.95% estimated Share of Search. ## Cite this page Brandwave. "Melissa & Doug vs Playmobil: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/melissa-and-doug-vs-playmobil This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/melissa-and-doug-vs-playmobil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.