--- title: "MedPack vs Pharmacy Direct: Which is more popular in New Zealand?" description: "Is MedPack or Pharmacy Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the digital prescription pharmacies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/medpack-vs-pharmacy-direct" publisher: "Brandwave" --- # MedPack vs Pharmacy Direct: Which is more popular in New Zealand? Is MedPack or Pharmacy Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the digital prescription pharmacies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MedPack and Pharmacy Direct - **Competitive set**: Digital prescription pharmacies - **Market**: New Zealand - **Month measured**: Oct 2026 - **MedPack Share of Search**: 0.13% - **Pharmacy Direct Share of Search**: 46.7% ## Is MedPack or Pharmacy Direct more popular in search? - In October 2026, Pharmacy Direct had more branded searches than MedPack among digital prescription pharmacies in New Zealand. Pharmacy Direct had about 3,600 branded searches, while MedPack had 10. Pharmacy Direct made up 46.7% of all digital prescription pharmacy searches we track, and MedPack accounted for 0.13%. - Pharmacy Direct was ahead of MedPack in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, MedPack’s share of searches among digital prescription pharmacies in New Zealand moved from 0.24% to 0.13%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending October 2026, Pharmacy Direct’s share of searches among digital prescription pharmacies in New Zealand moved from 52.5% to 46.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top digital prescription pharmacies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pharmacy Direct was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MedPack did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ZOOM Pharmacy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pharmacy Now | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | PillDrop | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Pharmacy Direct | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MedPack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital prescription pharmacies - Asked ChatGPT "Which digital prescription pharmacy should I shop at in New Zealand?": 1. Pharmacy Now, 2. ZOOM Pharmacy - Asked ChatGPT "What are the best digital prescription pharmacies in New Zealand?": 1. ZOOM Pharmacy, 2. PillDrop, 3. Pharmacy Direct - Asked ChatGPT "What's the best digital prescription pharmacy in New Zealand for repeat medicines?": 1. PillDrop, 2. ZOOM Pharmacy, 3. Pharmacy Now - Searched Google, AI Overview "online pharmacy nz": 1. ZOOM Pharmacy, 2. Pharmacy Now, 3. Pharmacy Direct - Searched Google, AI Overview "online prescription pharmacy": 1. Pharmacy Now Not named in any answer: MedPack. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand digital prescription pharmacies in October 2026? - In October 2026, Pharmacy Direct lost share of searches among digital prescription pharmacies in New Zealand, from 51.7% to 46.7%. - Estimated monthly branded searches for MedPack in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026. ## How has branded search for MedPack and Pharmacy Direct changed in New Zealand over the last 12 months? | Month | MedPack estimated searches | MedPack Share of Search | MedPack rank | Pharmacy Direct estimated searches | Pharmacy Direct Share of Search | Pharmacy Direct rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 0.24% | 5 | 4.4K | 52.5% | 1 | | Dec 2025 | 20 | 0.24% | 5 | 4.4K | 53.9% | 1 | | Jan 2026 | 20 | 0.23% | 5 | 4.4K | 51.5% | 1 | | Feb 2026 | 10 | 0.12% | 5 | 3.6K | 44.7% | 1 | | Mar 2026 | 10 | 0.11% | 5 | 4.4K | 49.1% | 1 | | Apr 2026 | 20 | 0.26% | 5 | 3.6K | 46.5% | 1 | | May 2026 | 10 | 0.13% | 5 | 3.6K | 47.2% | 1 | | Jun 2026 | 10 | 0.11% | 5 | 4.4K | 50.5% | 1 | | Jul 2026 | 0 | 0% | 5 | 4.4K | 51.8% | 1 | | Aug 2026 | 20 | 0.22% | 5 | 4.4K | 49.4% | 1 | | Sep 2026 | 10 | 0.12% | 5 | 4.4K | 51.7% | 1 | | Oct 2026 | 10 | 0.13% | 5 | 3.6K | 46.7% | 1 | ## How are MedPack’s and Pharmacy Direct’s branded searches counted? Brandwave collects information about searches that people make online using MedPack’s and Pharmacy Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MedPack**: Measured on the search terms “medpack” and “medpack pharmacy”, summed into one figure. - **Pharmacy Direct**: Measured on the search term “pharmacy direct”. - [MedPack profile](/demand/nz/brands/medpack) - [Pharmacy Direct profile](/demand/nz/brands/pharmacy-direct) - [All digital prescription pharmacies in New Zealand](/demand/nz/categories/nz-digital-prescription-pharmacies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MedPack or Pharmacy Direct more popular in search? In October 2026, Pharmacy Direct had more branded searches than MedPack among digital prescription pharmacies in New Zealand. Pharmacy Direct had about 3,600 branded searches, while MedPack had 10. Pharmacy Direct made up 46.7% of all digital prescription pharmacy searches we track, and MedPack accounted for 0.13%. ## Cite this page Brandwave. "MedPack vs Pharmacy Direct: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/medpack-vs-pharmacy-direct This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/medpack-vs-pharmacy-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.