---
title: "Medik8 vs SKIN1004: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Medik8 or SKIN1004? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/medik8-vs-skin1004"
publisher: "Brandwave"
---

# Medik8 vs SKIN1004: Which is more popular by branded search in New Zealand?

Which is more popular in search, Medik8 or SKIN1004? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Medik8 and SKIN1004
- **Competitive set**: Skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Medik8 Share of Search**: 1.5%
- **SKIN1004 Share of Search**: 0.87%

## Which is more popular in search, Medik8 or SKIN1004?

- In August 2026, Medik8 had more branded searches than SKIN1004 among skincare brands in New Zealand. Medik8 was estimated to have 3K branded searches compared to SKIN1004’s 1.8K, and held a 1.5% Share of Search versus SKIN1004’s 0.87%.
- The lead changed hands 2 times in the 11 months ending August 2026: SKIN1004 took it in June 2026, Medik8 took it in July 2026.
- Across the 11 months ending August 2026, Medik8’s estimated Share of Search among skincare brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 2.1K to 3K.
- Across the 11 months ending August 2026, SKIN1004’s estimated Share of Search among skincare brands in New Zealand moved from 0.5% to 0.87%, and its estimated monthly branded searches moved from 730 to 1.8K.

## How did search popularity change for New Zealand skincare brands in August 2026?

- Estimated monthly branded searches for SKIN1004 in New Zealand rose 141.1% over 11 measured months, from 730 to 1.8K in August 2026.
- Estimated monthly branded searches for Medik8 in New Zealand rose 40.9% over 11 measured months, from 2.1K to 3K in August 2026.

## Month by month

| Month | Medik8 estimated searches | Medik8 Share of Search | Medik8 rank | SKIN1004 estimated searches | SKIN1004 Share of Search | SKIN1004 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1K | 1.5% | 15 | 730 | 0.5% | 20 |
| Nov 2025 | 2.3K | 1.3% | 15 | 1.3K | 0.75% | 19 |
| Dec 2025 | 2K | 1.3% | 15 | 1.2K | 0.75% | 19 |
| Jan 2026 | 2.3K | 1.5% | 15 | 1.2K | 0.77% | 19 |
| Feb 2026 | 2K | 1.5% | 15 | 930 | 0.68% | 19 |
| Mar 2026 | 2.3K | 1.5% | 15 | 1.2K | 0.77% | 18 |
| Apr 2026 | 2.7K | 1.7% | 15 | 1.3K | 0.77% | 18 |
| May 2026 | 2.6K | 1.4% | 15 | 2K | 1% | 16 |
| Jun 2026 | 2.3K | 1.2% | 16 | 2.4K | 1.2% | 15 |
| Jul 2026 | 3K | 1.4% | 14 | 2.5K | 1.2% | 16 |
| Aug 2026 | 3K | 1.5% | 14 | 1.8K | 0.87% | 16 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Medik8’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Medik8**: Measured on the search terms “medik8”, “medik8 cleanser”, “medik8 eye cream”, “medik8 nz”, “medik8 retinol” and “medik8 skincare”, summed into one figure.
- **SKIN1004**: Measured on the search terms “skin1004”, “skin1004 cleanser”, “skin1004 madagascar centella light cleansing oil”, “skin1004 madagascar centella soothing cream”, “skin1004 madagascar centella toning toner”, “skin1004 nz” and “skin1004 serum”, summed into one figure.

- [Medik8 profile](/demand/nz/brands/medik8)
- [SKIN1004 profile](/demand/nz/brands/skin1004)
- [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Medik8 or SKIN1004?

In August 2026, Medik8 had more branded searches than SKIN1004 among skincare brands in New Zealand. Medik8 was estimated to have 3K branded searches compared to SKIN1004’s 1.8K, and held a 1.5% Share of Search versus SKIN1004’s 0.87%.

## Cite this page

Brandwave. "Medik8 vs SKIN1004: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/medik8-vs-skin1004

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/medik8-vs-skin1004. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
