--- title: "Medallia vs Qualtrics: Which is searched more in New Zealand?" description: "Is Medallia or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer feedback platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/medallia-vs-qualtrics" publisher: "Brandwave" --- # Medallia vs Qualtrics: Which is searched more in New Zealand? Is Medallia or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer feedback platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Medallia and Qualtrics - **Competitive set**: Customer feedback platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Medallia Share of Search**: 1.7% - **Qualtrics Share of Search**: 23.2% ## Is Medallia or Qualtrics more popular in search? - In September 2026, Qualtrics had more branded searches than Medallia among customer feedback platforms in New Zealand. Qualtrics had about 1,900 branded searches, while Medallia had 140. Qualtrics made up 23.2% of all customer feedback platform searches we track, and Medallia accounted for 1.7%. - Qualtrics was ahead of Medallia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Medallia’s share of searches among customer feedback platforms in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 180 to 140. - Across the 12 months ending September 2026, Qualtrics’ share of searches among customer feedback platforms in New Zealand moved from 23% to 23.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top customer feedback platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Qualtrics was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Medallia did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AskNicely | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | SurveyMonkey | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Qualtrics | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Typeform | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Canny | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Survicate | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Medallia | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Delighted | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about customer feedback platforms - Asked ChatGPT "Which customer feedback platform should I use in New Zealand?": 1. AskNicely, 2. SurveyMonkey, 3. Typeform, 4. Qualtrics - Asked ChatGPT "What are the best customer feedback platforms in New Zealand?": 1. AskNicely, 2. SurveyMonkey, 3. Qualtrics, 4. Typeform, 5. Survicate - Asked ChatGPT "What's the best customer feedback platform in New Zealand for customer feedback collection?": 1. AskNicely, 2. SurveyMonkey, 3. Typeform, 4. Survicate - Searched Google, AI Overview "customer feedback platform": 1. Qualtrics, 2. Canny Not named in any answer: Medallia and Delighted. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand customer feedback platforms in September 2026? - In September 2026, Qualtrics lost share of searches among customer feedback platforms in New Zealand, from 27.9% to 23.2%. - Estimated monthly branded searches for Medallia in New Zealand fell 22.2% over 12 measured months, from 180 to 140 in September 2026. ## Month by month | Month | Medallia estimated searches | Medallia Share of Search | Medallia rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 1.7% | 5 | 2.4K | 23% | 2 | | Nov 2025 | 140 | 1.5% | 5 | 1.6K | 16.7% | 3 | | Dec 2025 | 130 | 2.5% | 5 | 880 | 16.8% | 3 | | Jan 2026 | 110 | 1.8% | 5 | 1K | 16.6% | 3 | | Feb 2026 | 140 | 1.8% | 5 | 1.3K | 16.6% | 3 | | Mar 2026 | 170 | 1.6% | 5 | 2.4K | 23% | 2 | | Apr 2026 | 170 | 2% | 5 | 1.9K | 22.3% | 2 | | May 2026 | 210 | 2.3% | 5 | 2.4K | 26.5% | 2 | | Jun 2026 | 170 | 2% | 5 | 1.9K | 22.2% | 2 | | Jul 2026 | 190 | 2.3% | 5 | 1.9K | 23% | 2 | | Aug 2026 | 120 | 1.4% | 5 | 2.4K | 27.9% | 2 | | Sep 2026 | 140 | 1.7% | 5 | 1.9K | 23.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Medallia’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Medallia**: Measured on the search terms “medallia”, “medallia customer feedback”, “medallia cx” and “medallia nps”, summed into one figure. - **Qualtrics**: Measured on the search term “qualtrics”. - [Medallia profile](/demand/nz/brands/medallia) - [Qualtrics profile](/demand/nz/brands/qualtrics) - [All customer feedback platforms in New Zealand](/demand/nz/categories/nz-customer-feedback-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Medallia or Qualtrics more popular in search? In September 2026, Qualtrics had more branded searches than Medallia among customer feedback platforms in New Zealand. Qualtrics had about 1,900 branded searches, while Medallia had 140. Qualtrics made up 23.2% of all customer feedback platform searches we track, and Medallia accounted for 1.7%. ## Cite this page Brandwave. "Medallia vs Qualtrics: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/medallia-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/medallia-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.