--- title: "MechanicDesk vs SAM: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, MechanicDesk or SAM? Compare estimated monthly branded-search demand and Share of Search inside the Automotive workshop software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mechanicdesk-vs-sam" publisher: "Brandwave" --- # MechanicDesk vs SAM: Which is more popular by branded search in New Zealand? Which is more popular in search, MechanicDesk or SAM? Compare estimated monthly branded-search demand and Share of Search inside the Automotive workshop software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MechanicDesk and SAM - **Competitive set**: Automotive workshop software - **Market**: New Zealand - **Month measured**: Aug 2026 - **MechanicDesk Share of Search**: 74.4% - **SAM Share of Search**: 10.3% ## Which is more popular in search, MechanicDesk or SAM? - In August 2026, MechanicDesk had more branded searches than SAM among automotive workshop software in New Zealand. MechanicDesk was estimated to have 1.2K branded searches compared to SAM’s 160, and held a 74.4% Share of Search versus SAM’s 10.3%. - MechanicDesk was ahead of SAM in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, MechanicDesk’s estimated Share of Search among automotive workshop software in New Zealand moved from 65% to 74.4%, and its estimated monthly branded searches moved from 930 to 1.2K. - Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand moved from 14.7% to 10.3%, and its estimated monthly branded searches moved from 210 to 160. ## How did search popularity change for New Zealand automotive workshop software in August 2026? - In August 2026, MechanicDesk gained estimated Share of Search among automotive workshop software in New Zealand, from 71.3% to 74.4%. - In August 2026, SAM gained estimated Share of Search among automotive workshop software in New Zealand, from 9.6% to 10.3%. ## Month by month | Month | MechanicDesk estimated searches | MechanicDesk Share of Search | MechanicDesk rank | SAM estimated searches | SAM Share of Search | SAM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 930 | 65% | 1 | 210 | 14.7% | 3 | | Nov 2025 | 940 | 63.5% | 1 | 240 | 16.2% | 3 | | Dec 2025 | 950 | 73.1% | 1 | 150 | 11.5% | 3 | | Jan 2026 | 950 | 66% | 1 | 240 | 16.7% | 3 | | Feb 2026 | 940 | 68.1% | 1 | 180 | 13% | 3 | | Mar 2026 | 1.1K | 65.1% | 1 | 200 | 12% | 3 | | Apr 2026 | 1.1K | 70.2% | 1 | 160 | 10.6% | 3 | | May 2026 | 1.1K | 74.7% | 1 | 130 | 8.7% | 3 | | Jun 2026 | 1.1K | 74% | 1 | 150 | 10% | 3 | | Jul 2026 | 1.1K | 71.3% | 1 | 150 | 9.6% | 3 | | Aug 2026 | 1.2K | 74.4% | 1 | 160 | 10.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using MechanicDesk’s and SAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MechanicDesk**: Measured on the search terms “mechanic desk”, “mechanic desk app”, “mechanic desk nz”, “mechanic desk software”, “mechanicdesk”, “mechanicdesk app”, “mechanicdesk com au”, “mechanicdesk nz” and “mechanicdesk review”, summed into one figure. - **SAM**: Measured on the search terms “sam automotive”, “sam automotive software”, “sam workshop software”, “web sam” and “websam”, summed into one figure. - [MechanicDesk profile](/demand/nz/brands/mechanicdesk) - [SAM profile](/demand/nz/brands/sam) - [All automotive workshop software in New Zealand](/demand/nz/categories/nz-automotive-workshop-software): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, MechanicDesk or SAM? In August 2026, MechanicDesk had more branded searches than SAM among automotive workshop software in New Zealand. MechanicDesk was estimated to have 1.2K branded searches compared to SAM’s 160, and held a 74.4% Share of Search versus SAM’s 10.3%. ## Cite this page Brandwave. "MechanicDesk vs SAM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mechanicdesk-vs-sam This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mechanicdesk-vs-sam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.