--- title: "Meater vs ThermoWorks: Which is searched more in New Zealand?" description: "Is Meater or ThermoWorks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food thermometer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/meater-vs-thermoworks" publisher: "Brandwave" --- # Meater vs ThermoWorks: Which is searched more in New Zealand? Is Meater or ThermoWorks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food thermometer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Meater and ThermoWorks - **Competitive set**: Food thermometer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Meater Share of Search**: 63.8% - **ThermoWorks Share of Search**: 3.7% ## Is Meater or ThermoWorks more popular in search? - In September 2026, Meater had more branded searches than ThermoWorks among food thermometer brands in New Zealand. Meater had about 1,200 branded searches, while ThermoWorks had 70. Meater made up 63.8% of all food thermometer brand searches we track, and ThermoWorks accounted for 3.7%. - Meater was ahead of ThermoWorks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Meater’s share of searches among food thermometer brands in New Zealand moved from 62.3% to 63.8%, and its estimated monthly branded searches moved from 1.1K to 1.2K. - Across the 12 months ending September 2026, ThermoWorks’ share of searches among food thermometer brands in New Zealand moved from 4.9% to 3.7%, and its estimated monthly branded searches moved from 90 to 70. ## Top food thermometer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Meater was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ThermoWorks was listed before Meater in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ThermoPro | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Thermapen | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ThermoWorks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Meater | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Inkbird | 5th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about food thermometer brands - Asked ChatGPT "Which food thermometer brand should I buy in New Zealand?": 1. ThermoWorks, 2. ThermoPro, 3. Meater, 4. Thermapen - Asked ChatGPT "What are the best food thermometer brands in New Zealand?": 1. Thermapen, 2. ThermoWorks, 3. Meater, 4. Inkbird - Asked ChatGPT "What's the best food thermometer brand in New Zealand for safe cooking?": 1. Thermapen, 2. ThermoPro, 3. ThermoWorks - Searched Google, AI Overview "food thermometer nz": 1. Inkbird - Searched Google, AI Overview "instant read thermometer": 1. ThermoPro, 2. Inkbird Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand food thermometer brands in September 2026? - In September 2026, Meater gained share of searches among food thermometer brands in New Zealand, from 56.8% to 63.8%. - In September 2026, ThermoWorks lost share of searches among food thermometer brands in New Zealand, from 6% to 3.7%. ## Month by month | Month | Meater estimated searches | Meater Share of Search | Meater rank | ThermoWorks estimated searches | ThermoWorks Share of Search | ThermoWorks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 62.3% | 1 | 90 | 4.9% | 4 | | Nov 2025 | 1.9K | 70% | 1 | 90 | 3.3% | 4 | | Dec 2025 | 3.4K | 73.3% | 1 | 210 | 4.5% | 4 | | Jan 2026 | 1.8K | 69.3% | 1 | 90 | 3.5% | 4 | | Feb 2026 | 1.1K | 68.1% | 1 | 70 | 4.4% | 4 | | Mar 2026 | 1.1K | 68.3% | 1 | 50 | 3% | 4 | | Apr 2026 | 1.1K | 69.1% | 1 | 70 | 4.2% | 4 | | May 2026 | 1.1K | 62.6% | 1 | 70 | 3.8% | 4 | | Jun 2026 | 1.1K | 66.7% | 1 | 50 | 2.9% | 5 | | Jul 2026 | 1.1K | 60.9% | 1 | 70 | 3.9% | 4 | | Aug 2026 | 1K | 56.8% | 1 | 110 | 6% | 4 | | Sep 2026 | 1.2K | 63.8% | 1 | 70 | 3.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Meater’s and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Meater**: Measured on the search terms “meater” and “meater thermometer”, summed into one figure. - **ThermoWorks**: Measured on the search term “thermoworks”. - [Meater profile](/demand/nz/brands/meater) - [ThermoWorks profile](/demand/nz/brands/thermoworks) - [All food thermometer brands in New Zealand](/demand/nz/categories/nz-food-thermometer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Meater or ThermoWorks more popular in search? In September 2026, Meater had more branded searches than ThermoWorks among food thermometer brands in New Zealand. Meater had about 1,200 branded searches, while ThermoWorks had 70. Meater made up 63.8% of all food thermometer brand searches we track, and ThermoWorks accounted for 3.7%. ## Cite this page Brandwave. "Meater vs ThermoWorks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/meater-vs-thermoworks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/meater-vs-thermoworks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.