---
title: "Meadowlark vs Silk & Steel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Meadowlark or Silk & Steel? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/meadowlark-vs-silk-and-steel"
publisher: "Brandwave"
---

# Meadowlark vs Silk & Steel: Which is more popular by branded search in New Zealand?

Which is more popular in search, Meadowlark or Silk & Steel? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Meadowlark and Silk & Steel
- **Competitive set**: designer jewellery brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Meadowlark Share of Search**: 6%
- **Silk & Steel Share of Search**: 4.9%

## Which is more popular in search, Meadowlark or Silk & Steel?

- In August 2026, Meadowlark had more branded searches than Silk & Steel among designer jewellery brands in New Zealand. Meadowlark was estimated to have 1.3K branded searches compared to Silk & Steel’s 1.1K, and held a 6% Share of Search versus Silk & Steel’s 4.9%.
- The lead changed hands 3 times in the 11 months ending August 2026: Meadowlark took it in January 2026, Silk & Steel took it in March 2026, Meadowlark took it in June 2026.
- Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among designer jewellery brands in New Zealand moved from 3.4% to 6%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 11 months ending August 2026, Silk & Steel’s estimated Share of Search among designer jewellery brands in New Zealand moved from 5.1% to 4.9%, and its estimated monthly branded searches moved from 1.3K to 1.1K.

## How did search popularity change for New Zealand designer jewellery brands in August 2026?

- In August 2026, Silk & Steel gained estimated Share of Search among designer jewellery brands in New Zealand, from 4.1% to 4.9%.
- Estimated monthly branded searches for Meadowlark in New Zealand rose 52.3% over 11 measured months, from 880 to 1.3K in August 2026.

## Month by month

| Month | Meadowlark estimated searches | Meadowlark Share of Search | Meadowlark rank | Silk & Steel estimated searches | Silk & Steel Share of Search | Silk & Steel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 3.4% | 7 | 1.3K | 5.1% | 6 |
| Nov 2025 | 1.2K | 3.1% | 7 | 1.6K | 4.1% | 6 |
| Dec 2025 | 1.4K | 4.2% | 7 | 1.7K | 5% | 6 |
| Jan 2026 | 1.1K | 3.7% | 6 | 1.1K | 3.5% | 7 |
| Feb 2026 | 1.1K | 4.2% | 6 | 1.1K | 4% | 7 |
| Mar 2026 | 1.2K | 3.9% | 7 | 1.3K | 4.1% | 6 |
| Apr 2026 | 1K | 5% | 7 | 1.4K | 6.9% | 6 |
| May 2026 | 1.2K | 5.5% | 7 | 1.4K | 6.2% | 6 |
| Jun 2026 | 1.2K | 5.2% | 6 | 990 | 4.3% | 7 |
| Jul 2026 | 1.2K | 5.5% | 6 | 910 | 4.1% | 7 |
| Aug 2026 | 1.3K | 6% | 6 | 1.1K | 4.9% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Meadowlark’s and Silk & Steel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Meadowlark**: Measured on the search terms “meadowlark bracelet”, “meadowlark charms”, “meadowlark earrings”, “meadowlark jewellery”, “meadowlark necklace” and “meadowlark rings”, summed into one figure.
- **Silk & Steel**: Measured on the search terms “silk & steel”, “silk & steel jewellery”, “silk and steel earrings”, “silk and steel jewellery”, “silk and steel necklace”, “silk and steel rings”, “silk steel” and “silksteel”, summed into one figure.

- [Meadowlark profile](/demand/nz/brands/meadowlark)
- [Silk & Steel profile](/demand/nz/brands/silk-and-steel)
- [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Meadowlark or Silk & Steel?

In August 2026, Meadowlark had more branded searches than Silk & Steel among designer jewellery brands in New Zealand. Meadowlark was estimated to have 1.3K branded searches compared to Silk & Steel’s 1.1K, and held a 6% Share of Search versus Silk & Steel’s 4.9%.

## Cite this page

Brandwave. "Meadowlark vs Silk & Steel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/meadowlark-vs-silk-and-steel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/meadowlark-vs-silk-and-steel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.