---
title: "Meadowlark vs Morris & Watson: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Meadowlark or Morris & Watson? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/meadowlark-vs-morris-and-watson"
publisher: "Brandwave"
---

# Meadowlark vs Morris & Watson: Which is more popular by branded search in New Zealand?

Which is more popular in search, Meadowlark or Morris & Watson? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Meadowlark and Morris & Watson
- **Competitive set**: designer jewellery brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Meadowlark Share of Search**: 6%
- **Morris & Watson Share of Search**: 13%

## Which is more popular in search, Meadowlark or Morris & Watson?

- In August 2026, Morris & Watson had more branded searches than Meadowlark among designer jewellery brands in New Zealand. Morris & Watson was estimated to have 2.9K branded searches compared to Meadowlark’s 1.3K, and held a 13% Share of Search versus Meadowlark’s 6%.
- Morris & Watson was ahead of Meadowlark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meadowlark’s estimated Share of Search among designer jewellery brands in New Zealand moved from 3.4% to 6%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 11 months ending August 2026, Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand moved from 26.2% to 13%, and its estimated monthly branded searches moved from 6.8K to 2.9K.

## How did search popularity change for New Zealand designer jewellery brands in August 2026?

- In August 2026, Bare Jewellery overtook Morris & Watson to rank 3rd among designer jewellery brands in New Zealand, at 16%.
- Morris & Watson’s estimated Share of Search among designer jewellery brands in New Zealand has lost ground for 3 months in a row, from 16.3% to 13% in August 2026.
- Estimated monthly branded searches for Meadowlark in New Zealand rose 52.3% over 11 measured months, from 880 to 1.3K in August 2026.

## Month by month

| Month | Meadowlark estimated searches | Meadowlark Share of Search | Meadowlark rank | Morris & Watson estimated searches | Morris & Watson Share of Search | Morris & Watson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 3.4% | 7 | 6.8K | 26.2% | 1 |
| Nov 2025 | 1.2K | 3.1% | 7 | 3.8K | 9.6% | 5 |
| Dec 2025 | 1.4K | 4.2% | 7 | 5.5K | 16.1% | 3 |
| Jan 2026 | 1.1K | 3.7% | 6 | 10.1K | 33.7% | 1 |
| Feb 2026 | 1.1K | 4.2% | 6 | 10.1K | 38.1% | 1 |
| Mar 2026 | 1.2K | 3.9% | 7 | 6.7K | 21.2% | 2 |
| Apr 2026 | 1K | 5% | 7 | 3.6K | 17.8% | 3 |
| May 2026 | 1.2K | 5.5% | 7 | 3.6K | 16.3% | 3 |
| Jun 2026 | 1.2K | 5.2% | 6 | 3.6K | 15.7% | 4 |
| Jul 2026 | 1.2K | 5.5% | 6 | 2.9K | 13% | 4 |
| Aug 2026 | 1.3K | 6% | 6 | 2.9K | 13% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Meadowlark’s and Morris & Watson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Meadowlark**: Measured on the search terms “meadowlark bracelet”, “meadowlark charms”, “meadowlark earrings”, “meadowlark jewellery”, “meadowlark necklace” and “meadowlark rings”, summed into one figure.
- **Morris & Watson**: Measured on the search terms “morris and watson jewellery”, “morris and watson silver” and “morris watson”, summed into one figure.

- [Meadowlark profile](/demand/nz/brands/meadowlark)
- [Morris & Watson profile](/demand/nz/brands/morris-and-watson)
- [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Meadowlark or Morris & Watson?

In August 2026, Morris & Watson had more branded searches than Meadowlark among designer jewellery brands in New Zealand. Morris & Watson was estimated to have 2.9K branded searches compared to Meadowlark’s 1.3K, and held a 13% Share of Search versus Meadowlark’s 6%.

## Cite this page

Brandwave. "Meadowlark vs Morris & Watson: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/meadowlark-vs-morris-and-watson

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/meadowlark-vs-morris-and-watson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
